Launching a WordPress Product in Public: Session 17


Corey Maass and Cory Miller continue the development of their new WordPress plugin, Crop.Express. In this episode, they discuss designing pricing plans and creating a compelling website homepage for their new product. They delve into the intricacies of annual and lifetime subscription options and the inclusion of site licenses for different customer segments. They also explore the balance between providing value and maintaining profitability. Throughout the conversation, they brainstorm ideas, share case studies, and weigh the pros and cons of various pricing strategies.

Top Takeaways:

  • Consider customer preferences. It is critical to understand customer preferences and needs when determining pricing plans. Exploring options, such as lifetime licenses and differentiating plans based on the number of sites, can help you strike a balance between value and affordability for customers.
  • Seek feedback. Recognize the value of seeking feedback from others in relevant communities. Reach out for input and opinions. External perspectives can provide valuable insights and help refine your approach.
  • Focus on website messaging and design. Acknowledge the importance of presenting information in a coherent and engaging manner. Consider using design elements to enhance a website’s overall visual appeal and user experience.

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Session 17 Corey & Cory Launch a WordPress Product Live

C&C 17

[00:00:00] Cory Miller: Webinar. Webinar is live. We’re live session Summit. Corey and Corey launching a product. Okay. 

[00:00:11] Corey Maass: So we all go up together. Yeah. You’re probably already standing, aren’t you? I am. Although you’re leaning. 

[00:00:19] Cory Miller: I’m leaning, standing, standing. Okay. Yep. We were, uh, just talking through a logo. We’ve had some revisions with the designer, and so Corey was sharing some of the thoughts.

I think this is part of that journey is like, something’s always in the way, you know, that you gotta Yeah, 

[00:00:38] Corey Maass: exactly. Like, so yeah, I, you know, so the plugin is coming along really well. Um, but to do, uh, you know, to, to feel like you’re really moving forward, Uh, for branding and marketing, which we’ve talked about a bit in the last couple of weeks, we, we need the logo, which defines the colors.

So the good news is we can, we can take the colors that we’ve got from the logo, um, and you know, and we can, and we can start moving forward with some things. But it’s, um, we approved the horizontal. So if you’re looking at my screen, um, I, what I think they’ve done. Which is fine. Uh, um. Is they took the, originally, I thought it was a white bar over, um, I think it’s Montserrat is the final font, which is great.

Um, and I think what they’ve actually done is, is split it in half, which is fine because that that leaves No, my, my previous issue was there were like little triangles. Based on where they cut it. Um, and so the, the horizontal looks good now, but when you go over to the vertical, what they should have done is, is take the revision of the I M G from the [00:02:00] horizontal and applied it to the vertical.

And I think they took us at our word that they, that we were like, you know, and the vertical’s. Okay. So they were just like, here it is, even though it’s inconsistent. So, One more revision. Um, and uh, and I, I mean, what’s great is, is they are giving us the e p s. You can see I’ve got Illustrator open in the background.

Um, so I can mess around with it cuz I’m still not totally sold on. The, the vertical version, which is not their fault. Like they’ve done what we’ve said. Um, I, so I think we wanna go back to them and say, Hey, you know, please update the vertical, the i m g on the vertical based on the changes that you made to the I M G in the horizontal.

And then 

[00:02:54] Cory Miller: really what you mean there is, is not just colors, but is it the bar where the bar is? 

[00:02:58] Corey Maass: Yeah. Yes. Yeah, yeah, yeah. The colors of the vertical are fine. Because we, we sort of defined that based on the website we sent them. Um, but you know, I guess it would be, yeah, it would be nice since it would be nice if they finished what they were doing kind of thing.

Um, and then I think at some point you and I like, I think we go forward with this and this is part of us talking about, uh, you know, and, whoops, did I lose my microphone? There we go. Um, You know, part of the journey is, um, just pun just, just moving forward, you know? And so it’s like, I don’t. If they fix the bar, I’m content with putting this online.

I’m not totally sold that, that this is actually the best vertical version, but at some point, you know, it, it’ll occur to us like, oh, the black should be the bottom third of each, or whatever. And. And I’ll go into, you know, either, we’ll, we’ll use them again and say, okay, we need another revision, or I’ll go in and make the change, but good enough for now or go once they make the change.

So it’s at least consistent then good enough. And I was half joking that the, the real reason I’m in such a hurry is that, um, sticker Mule runs specials every week and so their coupons run out and inevitably that’s, um, so how, that’s how we end up with like 10 of the crop express coupon, the stickers that we don’t actually need.

[00:04:42] Cory Miller: Nostalgia. Um, hey, so. Here, here’s my question. What, what are the things that you want changed here? Like, one thing that stick out, obviously the bar you want it moved up toward the top. Omg. 

[00:04:58] Corey Maass: No, I, all I want is, um, for them, I think I’ve even got it open, so I just want them to take the, the img. Oh. From here.

Yeah. And, and put it where it’s supposed to, you know, replace what, what they had. So really, there’s 

[00:05:19] Cory Miller: two bars on the vertical version? 

[00:05:22] Corey Maass: Uh, I think there’s, I mean, so it’s like, oh, okay. Yeah. See how there’s, there’s that little carrot taken out right. Of, of the m. But on here, we had asked them to remove it, so there is none.

Okay. So it’s like if they just update the i, the m and the G of the vertical version using the, the revised i m g of the horizontal, we’re, we’re done. Okay. 

[00:05:59] Cory Miller: So it, it occurs to me though, when you’re looking at this, the, the OMG fills letter spacing this wider mm-hmm. In the vertical than it is the horizontal.

That’s maybe one of the things I was thinking of, like, can you copy and paste the horizontal into a new, so we can look at it real quick or just pull that IMG down or something so we can look at it. Yep. You see that letter space in here looks way tighter, 

[00:06:24] Corey Maass: which it will be because they’re putting the I under the O.

So the O is so much wider. 

[00:06:32] Cory Miller: It still looks, but look at this space between the O and the M. It just feels loose. Mm-hmm. Yep. Here, I’ll show you. I’ll try it. 

[00:06:45] Corey Maass: Yeah. Um, 

[00:06:49] Cory Miller: like it, can you take the IMG right there and put and pull it underneath just to see how Yep, yep, 

[00:06:55] Corey Maass: yep.

Showing off my. Amazing skills here, but yeah, if we matched Okay. The M and the G Well, 

[00:07:15] Cory Miller: hey, go up. Yeah, yeah, right there. Hold on just a second. Let’s look at that for a second.

I don’t know the, the vertical version that they’ve got just feels. And 

[00:07:29] Corey Maass: get it. Oh, I see. Yeah. The white space is so much more between all of the letters. Yeah. It’s just, just which I, which I suspect they did because they’re trying to match. It’s like if, if these are here, then, then it’s more pronounced.

Yeah. Between the I and the M, like there’s no good answer for that right now.

That looks 

[00:08:01] Cory Miller: better though to me. Yeah. 

[00:08:05] Corey Maass: So yeah, have ’em have ’em do a version where they’re like, literally put the i m G below the the OMG and center the eye and call it done.

[00:08:18] Cory Miller: Can you move the eye over just so we can see? Yeah. See how it looks. For a second. 

[00:08:25] Corey Maass: Maybe I just did it. Huh?

I don’t hate it. Right. It’s, yeah. It might be, it might be enough to go live with, and again, at some point it, it’ll occur to us what’s wrong with it or how to fix it. Yeah. Or, you know, we will have totally changed our branding by then or something. Okay. 

[00:08:52] Cory Miller: Hold on a second. Let me screenshot that. Okay. I mean, do you like the two bars on the vertical?

[00:09:02] Corey Maass: I’m conflicted because when you get small it becomes unreadable. Right? And that’s honestly how most, most people are gonna see it. Most of the time. Like in, in the plug-in repo, you know, it, you can, you do okay. Where it’s there, but it’s like not contrasty enough. But like in most places it’s gonna end up small, small, and it just, you can’t read it at all.

But I’m, I’m, I’m, I’m kind of, of the mind, like I said now of. Good enough, like this lets us go live and we can, we can change it. Okay. You know?

Sounds good. Um, so cool. That’s that. So honestly, like I will just, I will stop mucking about with the one they sent. Um, and why don’t we just use this for now? Yeah. And essentially live with it, you know, but in, in the wild for a while and see how we feel about it. Okay. Um, cool. So that’s the logo. And then, um, a while ago on AppSumo, I signed up for a lifetime deal of ui, which lets you run te essentially like repeat, click, click, click.

And so, um, I’ve been setting up testing cuz I’m sort of in the weeds with where I think everything’s working. But this way it at least clicks through and, um, makes sure that we have all the basic features.

And then, um, Once that’s done, like I think we’re, I think the plugin version one is, is ready to go. Um, and so honestly, unless you have something else, what I was thinking was we might, like, while we’re sitting here for the next hour, 45 minutes, we’ve got, um, let’s take the wording that we came up with last week and just do a quick bang through of the homepage and plug it in.


Nothing like building, building a website live. Is this you ui 

[00:11:51] Cory Miller: or something different? 

[00:11:53] Corey Maass: Uh, so this is our current homepage, omg Okay. And, uh, on the left and then on the right. Is the words we came up with last time. Okay, cool. So, uh, in builder. So let’s see. What’s cool is we do now have, um, did I close it?

How I minimize it, file.

We do now have colors

again. I do not know Illustrator very well. One of the things that I always like to do on all of my websites is create a page called Assets.

And here we say Diviv. Oops. Style.

How was breakfast, by the way? Good. Good to see 

[00:13:16] Cory Miller: my grandfather, he’s 93 years old. Wow. Yeah. Good for him. He’s the OG entrepreneur.

He sold his business about three, four months after I sold mine, but he had his longer. I told him, I said I might’ve beat him to that, but he beat me in longevity. He had a motorcycle dealership for 40 

[00:13:42] Corey Maass: years. Wow. What kind of motorcycles? Honda in Yamaha. 

[00:13:48] Cory Miller: Nice.

I can’t remember if we talked about this. You’ve rid, you had a motorcycle that you showed me. 

[00:13:58] Corey Maass: Four-wheeler. Uh, I’m trying to have a motorcycle. Um, I, yeah, I owned it for about an hour and then, uh, it stopped running, which I knew was always going to be an issue cuz it’s, uh, 1982 something. But I hoped I could work on it, but in the end I couldn’t.

Um, and the. The shop that it went to has now had it for a year, and I keep stopping by and I’m like bringing them donuts and stuff cuz I’m like, how do we move this forward? But so far, no, no joy.

So you’re 

[00:14:45] Cory Miller: using Uber Builder and doing an assets page. That’s cool. 

[00:14:50] Corey Maass: Yeah, so this is what I do for, um, all of my sites, um, is like once I’ve got a color palette, um, usually I’m using, uh, colors, col, col coolers or whatever. Um, Look at that rainbow. That’s fantastic. I love those colors. 

[00:15:14] Cory Miller: So you create this within Beaver Builder to kind of reference within the website?

[00:15:19] Corey Maass: Yeah. Like, uh, I’ll come in and I’ll drop in the logos. So it’s like, cuz inevitably, you know, you’re, you’re making changes live somewhere or. You know, you’re updating your Twitter account profile or your, you know, somebody’s like, oh, I, hey, could you send me a logo? You know, I’m interviewing you on a podcast and you send me a logo and you’re like, let me go look through a thousand folders to try to find that.

Or you can just say, go to slash assets. Um, just kind of a, a habit I got into a while ago. Um, And then it also helps with like defining, you know, doing this kind of thing where it’s like, once you define, have your colors defined once you can save them, stuff like that. So anyway, um, so we’ll plug into logo later.

Um, so words on the right, what’s, what’s the first one we want to go with? Like what I figure is this on the left will be a product shot. Sure. 

[00:16:27] Cory Miller: Let me find, uh, that doc you’re looking at. Website. Got it. Okay. Okay, cool.

What about professional? Social images for your website in content.

[00:17:10] Corey Maass: For your WordPress website. I always like to put in WordPress right up front so that people aren’t like, sure, I’m on Wick. Why can’t I use this? Yeah,

it’s not. They have Montserrat. Whoops. Yep, I do. There it’s so wheat,

extra bowl, ultra bowl. 

[00:17:41] Cory Miller: Boom.

[00:17:52] Corey Maass: Bigger. I want bigger,

and we can mess with this kind of stuff later, but if we get it to find so professional social images for your WordPress website and content. Okay. What if that’s 

[00:18:14] Cory Miller: what, if that’s the subhead and because see, we got in here because your image matters.

What if we make that the headline and then professional social, you know, create mm-hmm. Professional social images for your workforce website and content so that, like the headline is because your l your image matters.

[00:18:47] Corey Maass: So like swap the use basically? Yeah. 

[00:18:49] Cory Miller: Yeah. Because your image matters. I like that.

[00:19:02] Corey Maass: I want the, cuz you’re, Because your images matter feels like better English. But 

[00:19:13] Cory Miller: overall, you know, I think it’s cuz your image mattered. Like, and that’s all of these things helps you with your, like, it’s more abstract than social images, you know, 

[00:19:25] Corey Maass: because your Oh, nice. Got it. Yeah. And the pun about. How people perceive you, your image and Oh, brilliant.

Love it. Totally missed that. Um, 

[00:19:39] Cory Miller: and then for this, how about, it’s like an action ver that says transformer create professional social images for your WordPress website and content. Love it. 

[00:20:05] Corey Maass: And then of course a big button, not a button group. Not a button, which is right there.

Buy it today. Purchase it. I never know what to do in these buttons. 

[00:20:24] Cory Miller: Yeah,

buy, shoot. What’s the normal thing? Get started by, uh, pricing. Um, yeah, buy today works.


Um, could you put image on the second line?

Okay. Cool. Okay, so we got top, top header. I think that that, that’s a good start. Yep. Okay. Then we talked about, uh, benefits or on our web doc here we have the before and after. 

[00:21:27] Corey Maass: Mm-hmm. So if we did, yeah. So, uh, what, to me, what’s funny here would be. An image is worth a thousand words. The obvious. Yeah. Worth a thousand words.

And then here we have

like, obviously I have to create these, but a before and after. Yeah. 

[00:22:01] Cory Miller: Um, oh, I like that. So I like that because the image could have the before and the after, and then underneath we could have, you know, this list we talked about, like boring afterthought, stale homo placeholder, and then after a sparkle and ties hook, engaged in, compelling, something like that if we wanted to.

Mm-hmm. I kinda though it’s like right, right at top, almost before above the fold. We have a really good explanation 

[00:22:28] Corey Maass: of.

Yeah, so if like, we don’t need to repeat repo before and after, but, so I really like the idea of, um, so basically we, we use our own words to say,

The first one to make it clear what’s going on here before and after. But then you’d say boring. 

[00:23:07] Cory Miller: Um, oh yeah, boring still. Afterthoughts, homogenized, placeholder, 

[00:23:17] Corey Maass: right? And so it’s like,

So something like that. So it’s like before, before, after. Okay. Here’s an, here’s a simple example. Here’s an, here’s another example of, you know, the landscape and then the enticing. So it’s like, you know, we’re repeating without having to repeat. Before, after, before, after, before, after. Over and over again.

That’s cool. That’s a good idea.

Snail boring and I really like placeholder. And we could do something like, you know, from placeholder. Yeah. 

[00:24:01] Cory Miller: From, oh, I like that. From boring to enticing, from placeholder to engaging or whatever that is.

[00:24:23] Corey Maass: Yeah,

I know my text is wrong, but


Um, what’s the right arrow

or after from boring to engaging from placeholder. Oh, we already did. Engaging,

oh, bo from boring to enticing from placeholder to engaging something like that.

I like that.

Please hold her. So there, there, I feel like we’ll want a, a noun. Yeah. I’m boring to engaging. I like better. And then from placeholder to quite well presentable, placeholder to powerful, placeholder to hummus. I don’t know. Um, 

[00:25:48] Cory Miller: I like that. We’ll wanna nail the photos, but that’s, that’s the product. Um, yeah, I think that’s great, man.

Okay. We 

[00:25:55] Corey Maass: can do, hold on. Lemme get the right green.

Row settings

safe. Okay.

And then

benefits. Benefits. Um,

No more boring afterthought, stale 

[00:26:32] Cory Miller: images. I wonder if we say stale. No more stale images since we use Born and Afterthought Above. Mm-hmm. Um,

entice people to click. See. How many sections 

[00:26:52] Corey Maass: do we have? Three. Okay. Well, uh, you know, we can have as many as we want. It was just, okay, 

[00:27:01] Cory Miller: so I think, let’s see. No more still images entice. Do we use entice about entice people to click more value in your images? Uh, I think if we did three, it’d be no more.

Stella Images entice people to click Stay in your WordPress workflow.

[00:27:35] Corey Maass: Nice people to click with.

Valuable content right inside your image or something like that.

And then what was the last one? Stay 

[00:27:53] Cory Miller: in your WP Workflow.

[00:28:11] Corey Maass: No more jumping from app to app. Yep. To make your images 

[00:28:23] Cory Miller: shine.

Okay. And then, so did you just load a standard Beaver builder page, or do you, is this a template you use for stuff? 

[00:28:42] Corey Maass: I just, we, there was one of the websites we were looking at that was just like, there are these rows, and so I just banged out some rows. Awesome. So this is, you know, I have, I have no religion about this page whatsoever.

We can, yeah. I was just kidding. Massage this any number of ways. 

[00:29:02] Cory Miller: So I think that section is benefits. Then we get down to brass tacks of like features. Okay. 

[00:29:12] Corey Maass: So, yeah, let’s for the sake of, I never want to actually like, say benefits, but for the sake of our knocking this out, this is benefits, this is features.

[00:29:43] Cory Miller: I always like seeing how other people do this stuff cuz. 

[00:29:48] Corey Maass: Well, exactly. That was part of why I figured we’d do it live. Cuz it’s like, cool, let’s, you know, somebody else can, who has never seen Beaver Builder can check it out and or you know, has never knocked together. So I, and I love what we did. Like normally I’d be sitting here staring at text boxes.

Yeah. Whereas you and I did the words in a Word doc, which is so much smarter, but I’m usually too impatient to do that. Yeah. So, um, So I have a feeling that we can,

actually, why don’t I just do this,


benefits, we’ll say duplicate.

Then features.

Almost one click.

Post product

or podcast info, right? Add info, right. Into your

featured image, um, keyword stuffing, and I don’t know that it actually reads as English, but

featured image, so people want to click more something.

Um, beautiful, versatile templates, shoes from.

Whoops. I got it.



um, your. And colors

and fonts or 

[00:35:10] Cory Miller: consistent.

[00:35:17] Corey Maass: Keep going. Keep going. We got two more. 

[00:35:21] Cory Miller: Let’s see. Um, each pose, beautiful templates, customization.

Oh, you can download images. Hmm. Uh, create images by social channel 

[00:35:44] Corey Maass: customization, um, or channel, uh,

[00:35:57] Cory Miller: Middle size, 

[00:36:00] Corey Maass: uh oh. Right. Um, create once, use everywhere. Um, create an image and then resize it for, um, open graph.

Instagram, Twitter, Facebook, LinkedIn. What’s the only fans? Um, what’s the, the ultra white. Ultra Ultra White. Ultra right? Conservative. We should, we’ll, we’ll just keyword stuff. All of these, you know. Um, Open graph, Facebook, LinkedIn, and Twitter. Any other channel you yeah. 

[00:36:59] Cory Miller: Need capitalize that T real quick.

Yep. Thank you. Yep. Thank you. Thank you. Hey, this might be a nuance, but is op open graph not two words? 

[00:37:09] Corey Maass: That is a great question. Facebook open. Yeah. Open graph. Two words. 

[00:37:21] Cory Miller: Okay. So we need to change that up at the top too. Yeah. Or somewhere we did it somewhere else.

Maybe that was it. I thought there was something above. But

you gonna write a note on our thing? Like we needed a, what is open graph? Hmm.


you know, all the social software do these, what sizes are what, but it’s still good content that people want to reference even though we’ve got it baked in. Yeah. So, Some sort images by

at the bottom of this document.

So we got six. Mm-hmm. I think that’s a good start. I’m trying to think if we’ve missed anything. I mean, you can save ’em as projects. That’s one. I mean, really it’s a social image generator regardless of the content I. Create images in there. So it’s a social image generator. But, um, just talking out. Thanks.

Make sure I didn’t miss anything. We already have size. Do we have sizing somewhere? No, no. I dot Maybe that’s not a customization. Customizing and resize. No, I don’t know. See, 

[00:39:28] Corey Maass: right. The resizing we’ve got. Create once. Use everywhere.

So open graph images for your site, open graph images for each post page, et cetera. Oh, each post

or page. Beautiful, versatile templates. Use our bespoke templates to match your branding or upload your own customization. Um,



[00:40:36] Cory Miller: Make sure and save. What’s that? Make sure and save. Yeah. Is it auto save or do you need to save 

[00:40:45] Corey Maass: it every now and then? Um, I think it sort of does, but we can publish as we go cuz it can’t be any worse than the placeholder We already have Command 

[00:40:52] Cory Miller: s Man, that’s my, uh, mantra. 

[00:40:57] Corey Maass: Command s Yeah. Yeah. I really, that’s sorry about the dog.

Um, yeah, I like, I’ve gotten used to like the, Um, code editor. I used Auto Saves and like here in ui, like it just saves as you go, which I’m always grateful 

[00:41:15] Cory Miller: for. It’s funny, the old days, you know, you had to command s everything and I still want to do it even box. Yep. So next session section is plans. 

[00:41:29] Corey Maass: So yeah, we, we will want testimonials, but we don’t have any yet.

[00:41:39] Cory Miller: mean, in Lugo testimonials, we can say, see it in action, you know? Hmm. With the post status stuff,

[00:41:50] Corey Maass: we call that a, um, what do they call it? A case study. Yeah.

A studies. So how do we want to present this, I guess is the. The question, the case study? Yeah, I, I guess just like a picture. I don’t know, 

[00:42:40] Cory Miller: I think we pushed this maybe down below, um, plans for now, but that’s just a first reaction. Um, yeah, I see it in action.


[00:42:58] Corey Maass: It’s okay. So yeah, if here we had,

so down here we said see it in action, see it in action. And then here we have plans. So plans on the homepage? I think so. Okay. Um,

so we’re not doing free, right? Um, so currently I think we’re talking about annual Yeah. And lifetime.

[00:43:58] Cory Miller: think a lifetime with the cab, you know, the caveats we discussed, which is sport for one year. But, uh, you know, lifetime upgrades I think is a good starter thing that we know will probably go away. Mm-hmm. Yeah. Um, so we could have an, we could have annual B two thing, well,

one site. Lots of, oh. Um, 

[00:44:31] Corey Maass: do we want to do it that way? Yeah. E D D C E. Um, easy digital download supports. So annual and lifetime, and then also number of sites. And I tend to be a big baby about it because, uh, I always just am happier as a customer when it’s unlimited sites. But I think we can, there’s. 

[00:45:07] Cory Miller: No, I get you there.

What if we did, um, like the solo, you know, they just have one site. Mm-hmm. And then we did the kind of freelancer agency bundle, and that’s how we kind of differentiated. So like one site is like, I just want the one. Yep. Uh, and then, um, for that avatar, and then for the agencies, we just say like, it’s the bundle, the.

Annual unlimited or the lifetime thing? That could be okay. That could be our three plans. I’m just talking this out with you 

[00:45:45] Corey Maass: though. Yeah, yeah, for sure. Um, so we’re talking about solo one site. Yeah. Basically 

[00:45:56] Cory Miller: the

main, you know, It’s funny. So let me give you a quick case study. So backup buddy for instance, it they form that form, that product formulated all their pricing plans and mm-hmm. Uh, definitely you see that within the industry, but it was our first big one back in 2010. And so, but our thesis was meant for a backup plugin.

You need a two side plugin. What if your side goes down? You need another one. So we started, we, we sold two side plans. Now, That, that sounds very like reasonable, right? People would say, every now and then, do you just have a one side version? You’re like, are you

it? It’s almost like this. It’s this funny thing within product stuff. It’s like, why am I paying for more than I need? And you’re like, okay. So I tend to think there’s some terminology we put around here. It’s just like you have a website, a blog, whatever that is. Maybe it’s the content creator package, um, and web, we just need one, but that needs to be probably higher because why wouldn’t you just go ahead and get, um,

and then I think the,

hold on just a second. And then, yeah, agency plan and lifetime Limited, limited 

[00:47:32] Corey Maass: lifetime. So how many sites? So it’s like, yeah. Okay. Yeah, if you want. So it’s um, we’re just mocking this up here. Do, do text editor. So it’s like website.

One site license. Yep.


what? 10, 20. I mean, this is an arbitrary number. Yeah. Let’s start with 10. So 10 site licenses. Yep. Annual subscription. Yep.

And then

way get out of the way.

And then limited lifetime. This is

100. Site licenses. Yeah, there you go. 

[00:48:55] Cory Miller: There you go. Because it’s not really unlimited for everything. [00:49:00] Yeah. Let’s see. That, uh, we use on purchase up time. Updates only support one year. Support 

[00:49:09] Corey Maass: one year. 

[00:49:10] Cory Miller: So many people paying this, but I go, no, it’s not unlimited Everything. Right. Support is what it costs us.

We’re gonna be doing updates for this for foreseeable future. So like that’s already built in. But support is extra now. People still don’t read, don’t think about it. They put it off, don’t. But I, I think, you know, we, we do a one to three month type thing. Seat, our initial customer list. Mm-hmm. Use them for feedback, bugs, stuff like that.

New ideas. And then we just take that down. That’ll give us some 

[00:49:44] Corey Maass: cash too. Oh, whoops. I’m doing these backwards. Yeah.

So one site license.

Yep. Annual subscription agency, 10 site licenses, annual subscription, limited lifetime, and hundred site licenses. One time purchase updates forever. And this is, this is where most agencies will probably jump anyway, right? Cuz it’s like, just buy it, you know, if it’s, uh, I think we’d talked about like 50 bucks.

You know, 300 bucks, 500 bucks, whatever it is. Yeah. They’ll just go, you know what, it’s 500 bucks and we never have to think about it again. Of course we’re gonna do it. Yeah. Hey 

[00:50:39] Cory Miller: Corey, I’m sorry for being late today. I need to spin down about five minutes, but here’s my, here’s my thought on this. Let’s think, let’s anchor ourselves for a moment in lifetime and, uh, the lifetime price and let’s go.

Okay. It’s unlimited. We’re gonna for the goal of one, to get cash and also to seed our customer base for features, all that kind of stuff. Um, and then I think we go down, down this box to the left. Mm-hmm. And like, really, I think for this initial thing, we want people in lifetime cause we wanna see that group.

You know, maybe it’s the first a hundred people and then kind of close off, but. I think that could help us price the agency and website stuff because honestly, we’ll want that higher to push ’em up to lifetime, um, for the beginning in, in my mind. Um, so how does, how does that sound like as far as what, what, what, if we go with that for a second, what price will we want to do that?

Unlimited or lifetime unlimited bundle. So the 

[00:51:49] Corey Maass: rule of thumb that I go by for lifetime is three years. And, uh, and then here we’re introducing number of sites. So it’s how much, how much value per site times three years. And like we are, we’re saying, you know, a hundred sites, but realistically, you know, it’s.

Kind of like you say, three years. Most people subscribe between two and 300 site licenses. May as well be unlimited, unless you are some bananas agency or you’re cranking out, um, just click bait websites. But so it’s like 20 sites times three years. Yeah, something like that. And so if it’s. Because it’s a big fat discount.

If you were at $30 times, 20 sites times three years, you’re talking about 1800 bucks, which I just can’t, like that’s, that’s the value. But for a new product, I think people are gonna be like, the hell are you thinking?

So I, I guess I, I hear your, uh, your thought process to me. 1, 1 1 website currently, because it’s a new product, $50 feels about right. And so then it’s, so let if, if one website, if this is $50, then agency is $40 per site times 10 sites, and then Lifetime knocks it down to $30 per site. But obviously we can’t multiply it by 99 or by a hundred.

But do you know what I mean? Like Yeah. To me that’s the discount. You’d kind of, you know, buy in bulk discount. The way we’re thinking about this. So it’s like, if this was,

you gotta go. So this might, you know, maybe we leave this as a thought experiment. Yeah. Um, if that’s 49

and then that’s,

I have no idea. Because it’s like 40 times. I mean, for 150% you get 10, 10 x the value,

and you’re making 

[00:54:46] Cory Miller: easy, easy math for ’em. 

[00:54:49] Corey Maass: That’s kind of what I’m, yep. So backwards 1 49.

Stick. It’s doing something weird.

So something like that. Yeah. 

[00:55:21] Cory Miller: Let’s simmer on this. Um,

[00:55:31] Corey Maass: So yeah, we’ve got, right now we’ve at least got benefits and features on the homepage, stubbed out, and then pricing. We can, people watching, listening, please weigh in. We don’t have the biggest viewership in the world, but anybody who who does have an opinion on this would be great. Um, and it would actually, so maybe we.

Um, post this in post status business and I might post this also in MegaMaker and just say, what do people think about this? I think it would be neat. Um, we might or might not listen to anybody, but it would be interesting to get people’s thinking about it. I agree. Um, and, um, Disclaimer, we should have said this before.

Nobody is allowed to hold us to what they just saw, um, or any of these conversations. Um, 

[00:56:25] Cory Miller: but okay. Well, today, to summarize what we’ve talked about, I’m trying to do this more so it’s on the recording. Um, we’ve talked about logo. We worked on website homepage, features and benefits, pricing. Um, and now we got some next steps.

What are those? 

[00:56:51] Corey Maass: So thinking about this stuff, um, tweaking these 10 sites, annual

100 sites, lifetime. What do you say? One year? One year of support? Yeah. Lifetime updates. Um, okay. So yeah, I think we think about, we think about pricing, um, have some conversations with people about that. Think about the words that we’ve put on this website, and if there isn’t a way to. Massage them so that they’re a bit more coherent, less brain dump.

Um, you know, and then also I think I may, I may take a pass of, um, we’ve bookmarked a few sites that we like a design of, so I try to actually bring some design to this so that it’s not just stripes of color. Sounds good. 

[00:57:54] Cory Miller: Cool. All right, man. Good progress. Thank you. Yeah. Good work today. 

[00:58:01] Corey Maass: Chat soon. Okay, bye.

This article was published at Post Status — the community for WordPress professionals.

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