In this episode, Corey Maass, a freelance web developer, joins Cory Miller to discuss the continuation of the development of their WordPress plugin, Crop.Express, and the value of their partnership.
Estimated reading time: 27 minutes
Learn from Corey Maass, a master of WordPress plugins and apps, and Cory Miller, a marketing, business, and WordPress experience guru. The two discuss the intimacies of partnering on a product and how solopreneurs can benefit from support.
- The Value of Partnerships. Starting a business can be a lonely experience. Having someone to bounce ideas off, talk through tough subjects with, and celebrate successes with makes a significant difference. Having that collaborative support system can make managing a business more enjoyable and streamlined, which is a huge benefit, especially for startups and small businesses.
- Discussion vs. Decision. It’s important to be intentional with communication considering the stage you are in when you are improving a product or creating something brand new. Being vocal about whether you are still discussing or whether you are ready to make decisive moves is critical to keep the process moving forward without missteps.
- The Art of Failing. Understanding that taking risks and being willing to fail in order to ultimately achieve success is key for solopreneurs and partnerships. Quantifying your success rate on projects isn’t the ultimate indicator of how successful you truly are. Stumbling through a myriad of shortcomings while still pursuing success is powerful.
Mentioned in the show:
You can follow Post Status and our guests on Twitter:
- Corey Maass
- Cory Miller (CEO, Post Status)
- Olivia Bisset (Intern, Post Status)
The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis.
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Session 5 Corey & Cory Launch a WordPress Product Live
Cory Miller: [00:00:00] Ooh, cheers are good. . You talented, man.
Corey Maass: So yeah, session six. Okay. Impromptu time change, but life happens. And that’s part of the
journey of being a founder. Exactly.
Cory Miller: Let me push it to Twitter.
Corey Maass: Are we founders? Yeah.
Entrepreneurs, founders Starters,
for once. I’m not a solopreneur,
Cory Miller: you know, I talked to a lot of people over the years and, um, Like solopreneurs. And the one thing I
hear from a lot of ’em, cause I had, I had partners from the beginning, they weren’t active. But is that, you know,
business as lonely as it is and um, [00:01:00] having somebody else to kind of walk with I think is pretty dang
Corey Maass: I, I did it best when I worked in a co-working space with, Four other guys that I was friends with and
we had formed a little cohort and so regularly, you know, get out of, get out of the house, get to a, a focused place
of work. And then have people who you were on a journey with and knew their journey.
And so you could grab somebody and say, Hey, can we talk this through for a minute? And that went in all
directions. Like it just makes such a difference. Yeah,
Cory Miller: it, it really does. Um, I had Matt Daner and I themes, um, On the team. And of course my Lindsay
was, um, in and around the team in different ways. Um, and it was just then I have my business group, which I told
you I’m meeting with this afternoon, [00:02:00] I’ve walked with for 11 years, and I tell you, wow, it’s such a tough
You know, where you’re trying to, like we’re doing here. Where if it wasn’t with you, I’d be sitting here going, okay,
what segments are we gonna try to hit? You know, and. And the highs and lows. You know, there’s things that you
celebrate as an entrepreneur that you not, maybe not necessarily celebrate with your team.
And just having another group, or a sidekick or a partner or whatever that is, I think is pretty dang healthy for me
Corey Maass: at least. Yeah. And yeah, it’s, it’s a step better than rubber ducking it also, I find, Because it’s like,
you know, I don’t, I don’t always immediately respond to you, and you don’t always immediately respond to me.
But I have a, a real human being to say things at, even if it’s not to talk about it with, and, you know, when you see
the message in the afternoon and, and [00:03:00] celebrate it with me, that I fixed a bug or whatever it is like that.
Makes a difference and you ping me out of, you know, whenever you kind of, whenever you need to.
Like, that’s such a difference cuz like, who did I, oh, for a different product. I was having issues with, not issues at
all with, um, EDD I was trying to hack the hell out of EDD , let’s be honest. Um, to make it do things that it has no
right doing. Because it’s the better product. I’d rather use the core and slap my janky ass code on top of it.
Anyway, there’s my little EDDendorsement. Um, but I know one of the head programmers over there and was like,
I would love to have him look at this. And he and I were in a. Co-working group years ago. And so I have a little bit
of connection with him, you know, but haven’t talked to him in a year or two.
And so I had to hesitate and I hemmed and hod and was like, let me, let me refactor this five [00:04:00] times
before I send it over to him because I don’t wanna waste his time. I’m using up a favor. I guess that’s my long way
of saying that I’m using up a favor. And uh, and if you have somebody. You’ve lost count of favors or you have a
partner, then you don’t have to hesitate.
And honestly, that, that lack of hesitation is huge. I hadn’t really thought about it like that, but it’s just that what a
waste of time. I mean, it was great that it made me refactor my code because, you know, that’s never a bad thing.
But, uh, have to think that hard about just asking a question rather than just asking a question.
Maybe that’s why we all like chat, GPT or something.
Cory Miller: Yeah. You’re not alone, . No, I, I think that’s, uh, when I left eye themes, I wanted to do coaching and
had some clients my first year before I started with post status and, um, I said, you know, the hardest for me was
when I was [00:05:00] in trying to make these big decisions and, and even the little ones, and just having
I could bounce things off of. So that, that’s one of the reasons I did coaching. One of the reasons I talked about my
group as much like I left, came back, they were gracious enough to, to let me come back. And, um, these were the
several of the guys that were in Phoenix with me and, um, In fact, that’s who’s funeral, uh, dad’s funeral.
One of the guys that went with us is where I’m going today. Mm. Uh, while we couldn’t meet at a normal time, but,
you know, just kind of doing life together, but then having someone just to bounce stuff off of, like, I feel like you’re
very open and we’re having this conversation where it’s, it feels like, you know, the whole improv plus one, it’s like
we’re keeping, we’re, I think we’re trying to keep each other kind of.
on the trail here, but you know, you’d let me veer off and like discuss it. Let’s take a sidebar side trail. Yeah.
[00:06:00] And come back, . And that’s part of my process though, and I really deeply respect that and appreciate
it for you. Um, but just having somebody that understands that you can bounce stuff off, it’s pretty, pretty critical.
Corey Maass: Yeah. Well, I, I’m a big proponent of, uh, discussion, not decision, which I. Once I learned that I, I’m
a, I’m a big rule person, so like I applied that rule to most conversations and try to make sure that it’s clear to
everybody else. Um, but also I think more often it’s the. Being vocal about when you’re switching to decision.
So it’s like, okay, you know, we are still discussing, we are still discussing. Now we are deciding because as you’ve
seen, I’m prone to go, oh, that sounded cool, and then I just go off and, and do it rather than, you know, is that the
best use of my time, is at the highest priority, all [00:07:00] those kinds of things.
So try to impose that upon myself a lot of the time too of like, is. You know, because I’m also, I’m the type of
extrovert who needs to talk out loud. And so there tends to be a lot of discussion. Um, you know, oh, hold on, I got
a barking dog. Come on.
Cory Miller: I think that’s good, especially in the beginning, in the start, you know, um, is making, you know, the
whole woodworking thing is measured twice, cut once kind of thing. Not to say to get into overthinking or
overanalyzing, but we’re, we’re figuring it out, you know? Right. Uh, together. And I think that’s been pretty critical
and really, like last week was huge breakthrough for me.
It’s. Seeing, okay, here’s v1, or here’s the free version, I should say, what we’re gonna do there, and then there’s
all this, we can kind of chase and see what’s there for [00:08:00] the pro side.
Corey Maass: Yep. Yep. One more, one more comment on partnerships too is I think I’ve talked about like I’ve,
I’ve looked for people to work with for years and one of those.
one of the outstanding questions is always that I’ve, that I’ve heard from other people that I’ve worried about too, is
the, like, how do you, how do you quantify compatibility? Right? And it’s like, I couldn’t, I think I’m, I’m bringing this
up rhetorically, like, it’s not a question necessarily unless you have something, unless you have an answer.
But it’s like, You, you and I sort of talked about it a little bit and then said, okay, let’s work on this together, and I
didn’t hesitate and, and of course then I’m like, you know, then we have amazing con like we’ve had amazing
conversations. . And I think that it helps that we both have [00:09:00] been aware of each other for a while and so
have some sense of how we operate.
And I think I’ve also, I’ve heard you speak in public, you’ve heard me speak in public, so I, I had a sense of you,
and I’m being presumptuous, but I imagine you had some sense of me. Um, but it’s, it’s definitely one of those,
What does this look like in a year? And if we end up with, you know, an I themes or a, you know, something,
something, Of of decent size.
You know how, how do you know that that person that you casually said, oh yeah, we should work on this little
plugin together with ends up being the person that you partner with. And that’s, it’s crazy cuz there’s so much
around pairing people and, you know, meeting co-founders and stuff like that, and, Yeah, I don’t know.
It’s ju it’s like I say, I think I’m bringing it up rhetorically from my perspective. It’s just, it’s a crapshoot. You just kind
of go with your gut .
Cory Miller: [00:10:00] Yeah, I, I totally agree. Um, you know, I, I’m trying to think how many times I’ve partnered
and it’s been quite a few, you know, uh, Brian, initially with post status, I had two partners.
They weren’t, weren’t active in the business. Um, at Ithe, I’ve had several. Um, partnerships last four years. Um,
and, uh, I, I almost think it’s like this product stuff, partner, partnerships and products are very similar in my
experience for me is that . I told Lindsay, I said, you know, when we started Ithe, it’s like people bought it and they
kept buying it and it was pretty, pretty simple, like a good looking theme.
You know, and this is 2008, and I did these things and put ’em out there and things that I kind of wanted for myself,
but I didn’t think, like, I didn’t have a big inner monologue of like, should I do dropdown menu? Should I not?
Should I do? [00:11:00] I was just doing things I wanted to do, which spoke to like, I was obviously embedded in
our user group that were customers that eventually bought to us.
And I think that was first. But like I say, I compare it to baseball, like products and maybe even partnership and
people, it’s like, you know, classic growing up was Tony Gwen, San Diego Padres. He got on base all the time. If
you hit 300 in the majors, you’re, you’re in the Hall of Fame. If you have a career consistently with 300 in, you’re,
you’re in the Hall of Fame, even close to it, you’re probably in the Hall of Fame.
And, uh, when I left Ithe and tried to start some new projects, products, and businesses and partnerships, I was
like, oh yeah, I just know, I know how to do this, I can do this. And I was like, oh, you know, that means Tony struck
out three out of 10 means Tony struck out or got out seven times out of 10, but he’s in the Hall of Fame.
And I’m like, wow. That’s kind of like [00:12:00] entrepreneurship and products. And, and I’m gonna go even
further, uh, uh, partnerships, you know, like it’s, it’s not a high percentage of wins in my personal experience. , um,
from products like, I don’t know if you, if I told you this, we had 200 s skews that I think were not left 200 plus.
How many of those actually made money? Right? Like maybe it’s, that’s a little bit low, but like, you know, and uh,
then I’ve gotten crushed cuz things just don’t go as fast or as easy as I always want them to. And you’ve done a
number of products and I don’t know where you’re, you staying with partnerships, but, Just a lot of failure, a lot of
learn learning lessons.
Corey Maass: I, I learned, I was in New York, uh, I had just moved to New York after college and there was one
couple, so I was pursuing mo a music career, mostly, um, DJing, producing dance music, electronic music. And
there was one [00:13:00] married couple who threw a party and had started a label and. They were, uh, they were
They were all over the place. They were, they’re still very eccentric people. I, I love them to death, but they are, uh,
sometimes out there. But I would follow them anywhere. And I, and I finally quantified it and I was like, because
they. 7% of what they say they’re gonna do. Everybody in New York City talks a great game.
Every bartender is a comedian. You know, every person you meet, working any kind of job is actually writing a
script or is in a band or whatever, which is awesome. But most people talk a really good game and don’t actually
do. What they say they’re gonna do. And so I think that for me, a lot of it is, is exactly what you talked about.
Like people don’t have to have success. Like I didn’t wanna work with you be necessarily because you had
success, [00:14:00] but because you’ve put yourself out there, you’ve clearly done a lot, you’ve tried a lot, and you
keep trying. And I think that that, like for me, that’s the gold standard. Like I try to live by that.
Like I put, I put a lot of products out there. Same thing have, how many of my products have actually like done
anything made little blips, you know? But you’ve gotta keep getting up to bat. I think this is the first baseball
analogy I’ve ever made in my life. But you’ve gotta keep getting up to bat and eventually you’re gonna hit
something, presumably, you know, big or small.
And then you want to keep, you know, practice makes perfect kind.
Cory Miller: I tell you, the part of like, keep going on is the one I’ve really struggled with the last four years. Hmm.
Just keep going on. Um, and then last year with the burnout, um, and all that kind of stuff is just like, it’s, it’s tough
because, uh, it’s, it’s one thing if like this, nothing huge, significant, but not like life shattering.
Is dependent on [00:15:00] this. Um, but you know, when I left Ithe, I didn’t really have another business to just
kind of walk onto. Now Posttest came next, you know, the next year, and it wa and it was like really good timing for
me. Um, but now it’s, you know, it’s still a part-time gig for me. So like, It, it’s been tough cuz you just kind of have
these ideas to put ’em out there.
And the theme I told people for how I’ve done business, at least my ithe chapter, is stumbling successfully. Like ,
keeping going, tripping but not falling flat on your face. You know, like, just kind of keep a low profile to the ground.
Cause you’re gonna keep stumbling. And, and you know, a lot of the products, for instance, were stumbled like,
and I’m not, I’m not saying it’s pure.
However, there was healthy blend of right time or a place, um, hard work, right. To get more luck. And then once
the first one was rolling, it was easier to add [00:16:00] new, you know, when you get that first hit, it’s easier to hit
to do others. But I still didn’t have even a like 50% success rate , you know?
Corey Maass: Yep. Well look at Google.
How many products have they shut down, you know? Yeah. So anyway, sorry. I wanna respect your time. So
we’ve got 10 minutes. I’ve, I’ve dragged this out much longer than I needed to. I did too. Um, um, so product, we
have version 0 0 2 is in the repo. Uh, the has come a long way. Uh, we have added, uh, a few bells and whistles.
I’ve cleaned up the UI a bit, and then a duplicate. Cropper is now in the media library. So if you go to media library,
there’s now an extra button that says Upload and Crop. Next to add new. I felt a little bad totally ripping out the
ADD new button, but we can decide to do that because there is now a [00:17:00] bypass.
So you, even if you open the cropper, And select an image. There’s a button that says, crop it. There’s a button
that says Just upload it so you can bypass the crop. Um, and then the other sort of sneaky thing that I, I added last
minute yesterday is if you go to media, add new, it technically opens the media library with the cropper open.
So we are totally hijacking media a new, so I mean, all these. Discussions, not decisions, but at this point we’ve
still got fewer than 10 users. And you and I are, are kind of, you know, we are a kitten with a ball. We’re bating it
around just kind of deciding, you know, where we wanna land with it.
Cory Miller: Um, it’s great. The new stuff that you pushed out, I think that’s awesome. Iterating on some things
that you feel like, hey, I, this is a small little check I can do that I think is so good for progress on the product.
[00:18:00] So I was looking at it on my personal site and then my test site and um, I’ll give you, I’ll give you notes,
uh, in chat too.
But when I tried to upload from the media library and I just installed the new plugin on my personal, lemme do this
real quick. It’s not showing the preview. Sorry. I should just be showing you.
It’s not showing that preview. And maybe I’ve got the wrong image or something like that, but, oh, huh. So we got
so it’s not preview in here, and then I just click square crop. Huh. So I don’t, I I, I’ve done it at least on two sites
and it’s done this, so I wanted to mention it. Ooh. But lemme just say, Thank you for that button iterating on those
buttons, these two, because I was testing your previous version [00:19:00] and with my, with images from my
phone, and one was like sideways and I was like, Hey, so oh yeah, you got that in like, I don’t
know, an hour after we test.
Corey Maass: Well, I, yeah, the, I mean this is, we are still riding the, the happiness that is the library we’re using.
Um, so there’s, there’s, they. Rotate. They also have, um, you can actually flip it horizontally and vertically, which is
an option, but I don’t think we need it. Um, I don’t, I don’t yet see the use case. Um, but rotate, I was like, I will add
He must be onto something. And the fact that you pulled it from your phone and we’re like, oh, instead of rotating it
on my phone and then uploading it again, make creative tasks simpler, easier, fun. There you go. Like, you
shouldn’t have to think like, oh, I have to rotate it in one place before I upload it to another.
Um, but I will go fix that bug. So, um, the, to me, the outstanding [00:20:00] question is, um, we, I think we did
come to the conclusion last week that we want a settings page, which let. The creator of the site or the whoever is
controlling the site, which might be the same person who’s creating content, but to go into a settings page and say,
four featured images, we want 16, nine, and we want them to be 1600 pixels wide every single time.
Set it once, forget it, and then they go set their featured image right. When we are including that. Originally we’d
said that that was be, that would be a paid thing, but I. I kind of feel like the free version’s useless without it.
Cory Miller: Yeah, I do too. And I think we’re gonna get more momentum, um, with this, with that thing cuz we, like
we talked last week, really becomes a cool utility tool for a, a problem.
Corey Maass: and, and is and is feature complete? Is product complete? [00:21:00] Yep.
Cory Miller: Yeah. So the savings page with the custom. Dimensions. That’s really our biggest thing left, is that
Corey Maass: Uh, and, and we want to, there’s all the other holes, all the other places where you upload an
image. So to me, um, after media library, I think block is the next big one.
So I think we, I think we need, cuz I, I use the classic editor and I’m gonna look at. Adding our cropper to featured
image. You know, and, and classic editor plugin has, you know, millions of installs. So I, it’s, it there. I don’t think
there’s, to me, there’s not a clear majority one way or the other. Gutenberg block editor over classic editor.
We need, we need the cropper in both. Um, but since we have [00:22:00] the beginning of the block, I think that
that’s, um, the way to go. And I, I, at some point I will look. Also applying it to the classic editor. Okay. But it’s, it’s
finding all of those primary places and there’s a lo as we’ve talked about, there’s a long, long tail.
Like eventually we will build a module for Elementor and, and Beaver Builder. Um, but we need to work, work for
vanilla WordPress first. Yeah.
Cory Miller: So that leaves me at really, and I’m with this with process too, is like, we need a lot, it seems like we
need a lot of users. Mm-hmm. to start getting more users in there, giving feedback, requesting features.
And this next one with the, uh, well the blocks will be big, but that’s another conversation. But like, I think the
custom dimensions, then we’re getting [00:23:00] something. I ped and ccd you in those. As you know, Robbie
from Beaver Builder, Kathy San from Cadence. Um, I need to look at generate press. Um, but then we bumped up
against like everybody be gone, being gone for Asia or Camp Asia.
Um, but yeah, are you going to any word camps? I’ll have it down for like a placeholder for Europe and then US is
standard for me for sure. You are gonna go, yeah, I was supposed to go to Phoenix, but yeah. What, what about
you? Do you have any plans.
Corey Maass: I was, uh, thinking about US . So if you’re gonna be there, then yeah, we need to meet up.
That’s in August, so. Okay. It gives us, um, let’s do plenty of time to, I think that’d be a blast. Yeah. We could do
this live. That’d be fun. Do it live.
Cory Miller: Let’s, uh, let’s plan. Yeah, let’s plan on that. I’d be, that’d be great if another opportunity comes up in
between. Um, I know work camps are getting started and [00:24:00] stuff, or, um, we’ve loosely been throwing
around some in-person stuff with.
Post, but I’ll let you know, uh, before we even announce that and see if you’re able to, to get to it too. Um, nothing,
Corey Maass: Yeah. Um, I derailed us. So you were talking about getting users. Um, do we, to me, I’m starting
more and more, I’m getting anxious that we don’t have a website. Okay. Which, I mean, we.
crop.express the website that is currently just the cropper, um, but to, with no mention of the plugin. And so I’d love
for you to start thinking about what that looks like,
even if it’s a little banner that then links to a landing. You know, we could have crop.express/wordpress plugin and
have a landing page temporarily, but [00:25:00] just cuz it’s even like I’m now. I’m linking people to the plugin in the
repo, but I feel like we wanna start expanding the use case, expanding what we’re talking about, you know, to a
Cory Miller: Um, yes, absolutely. I think we’re there
Corey Maass: in the coming weeks. It doesn’t need to be tomorrow. Yeah,
Cory Miller: I was thinking about. Um, from the brand we talked about last week too. Mm-hmm. , it’s like, do we
just go ahead and make the keep, keep crop.express like it is? Hmm. Probably link to it, but then at some point
we’ll probably want to change an update plugin to go what our new brand is.
And that made me think about, my mind went to. Some discussion that could be recorded like this for users, not
about our product [00:26:00] necessarily, or this detailed stuff, but you know, hey, here’s some sources we can,
where you can go find all, you know, all these images. Um, some of those mar more messaging, marketing
content, thoughts we had last week.
I was like, you know, that might be, um, pretty good. It’s like having that site. Maybe scheduling, you know, some,
like, we outline it loosely and just talk through and then we can take that, you know, put it on our YouTube channel,
all that kinda stuff. And then, um, maybe see if we turn that into like our lead magnet or something like that to start
That’s where my head goes initially, but I’ve. We’ve got two things on my list, outreach and website. Um, right now,
at least until you tell me otherwise. Um,
Corey Maass: well, and, and the other thing that Kathy brought up that I thought was valuable was to aid in your
discussions. [00:27:00] She’s like, oh, what does it do? And we’re, and you were like, here’s the plugin.
And she’s like, Oh, thanks. Now I have to go find a WordPress install, install it on this WordPress install. And then
because it’s essentially a a beta, we have no guidance. We have no user docs, we have no anything. And so she’s
like s Now if she even gets that far, she’s like splashing around trying to figure out what the hell it does and how
Um, I kind of feel like we are getting close to, like, I could do a. QuickTime, screen capture of here’s how you re
crop your featured image. 1, 2, 3. Mm-hmm. , here’s how you crop an image going into media library, you know,
and put them on YouTube or you know, even just to have them in our back pocket. One for any potential users, we
can link to those.
If they’re on YouTube, we can put those in our readme, which goes on the, you know, So it’s Crop Express in 30
seconds, a video in [00:28:00] that, in the Read Me Doc in the, in the repo. Um, and it gives you something to link
to when you’re having dis discussions because rather than you having to do a demo or people trying to figure it
out, you know, here’s, here’s a quick 32nd video, then let’s have a conversation.
Yeah. So it seems like if you agree that I feel like that should go on my list. Oh,
Cory Miller: if you’re good to put on your list, absolutely. Yeah, I
Corey Maass: can bang through those pretty
Cory Miller: quick. And that lends back to website is like having something where people can see it. Mm-hmm. .
Um, yeah, I’ll, okay, I’ll do some thinking on that.
Corey Maass: Yeah. Again, I feel like we’re, right now these are discussions, not decisions, but good ideas, so,
Yeah. Uh, ruminate on them a little bit today, and then, you know, this week or next, let’s make some decisions.
Okay? [00:29:00] All right. And I’ll continue. No matter what, there’s this. You know, as a developer, you’re like
building product and it’s, and it’s a straight line.
It’s a rocket ship going up, but it’s inevitable to do everything else. There’s, there’s the, the triangle. So as the
triangle goes up, it gets wider and wider. and wider. I’m just seeing it. It’s like I can just keep adding features. I can
just keep making the product better, but nobody’s gonna know about it.
Nobody gives a shit. There’s no, you know, but it’s like, Ever so slightly the more features then it’s like the more
you want a website, the more you want docs, the more you want, uh, feedback. The more you want assets, the
more you want swag, the more you want, you know, and it just keeps getting broader as, as much as it gets taller.
It feels like that
Cory Miller: It does, it def definitely blends over time. Um, okay, so I’ve got outreach and website to continue the
outreach outreach. Um, [00:30:00] I think Kathy, I think Robbie, when he’s back, um, I need to reach out to the
Corey Maass: Do you have, um, like the starting in the conversation seemed good. Do you have a plan for
specific questions that we’re trying to get answered?
Um, or do you wanna leave it broad?
Cory Miller: What I intend to get to them with that is like getting to the heart of what are the things that annoyed
the team, building the themes. Mm-hmm. , what are they hearing from customers? Um, and, or even, even seeing
like they see sight and like the images just blown out and stuff.
And I, I want to keep those conversations open enough where they can tell us something I might surprise us that
goes in a particular direction.
So, and I think Rob Robbie’s very open to that. He just is out this week. So yeah, [00:31:00] sure. I’m really eager
to hear what he says. And that’ll be our first integration or, you know, potential integration for us thinking through
that. Um, so that’s kind of my intention. And then, uh, same thing with, um, any other theme framework from
Element towards generate press
sounds. But open. Do you have any thoughts or anybody else we should talk to? But you know, and then, well, the
story I’ll share too is like, here’s what free is gonna be, you know, and then to start to share the story to lead to this.
This could be a great tool for y’all to recommend to your communities kind of thing.
So I’ll, once I get some of those, I’ll drill down into, okay, cadence. What are the ratios, what are the things that we
could build into free to be, you know, that utility tool?
Corey Maass: Yeah, for sure. [00:32:00] So that, that’s kind of my plan there is just kind of digging in and seeing
what we hear. Trying to get to that true marrow of it.
Like how are people using it? What are you seeing? And hopefully be surprised. Love.
Um, and I’ll, I’ll do some thought too on the website. I know that’s been something we’ve been talking about,
um, but I like what you just said, like that solves the problem. If we switch to a branded site that talks ab, that’s, or
a company site that lets us be open up to anything, crop Express can stay the same.
Start to talk about the plugin and link back to what ultimately would be the shopping cart or the mm-hmm. , you
know, the main marketing site around it. But let crop.express as a website, be a lead magnet, a U [00:33:00] utility
site that is a lead magnet for the WordPress plugin. And for anything else, we end up spitting up.
Cory Miller: Yeah. And then you’ve got a great free tool out there, so. Right. I do think, like you said, the banner
to, do you want the WordPress version, you know, you want this in WordPress and link over to the thing will be
helpful as we kind of grow for people to Yep. See the vision. Okay. All right. Anything else you had?
Corey Maass: No, I, I just, we’ve been, I like, I think I talked to you before. I, I’ve been watching Silicon Valley, so
I’m, I’m feeling like we need to scale up. We need to get some, um, venture capital. I need at least three more
developers under me.
Cory Miller: Um, I gotta get back and
Corey Maass: watch that. Move all of our operations out to Silicon Valley.
Of course. Hey, I’m in San Francisco in three weeks I’ll do our first raise. Um, I’ll talk to some angels out
Cory Miller: there. There you go. . When that came out, I, [00:34:00] I actually happened to have at the time a
little community car. It was a Ford Escape. Yellow, just like, uh, ,
Corey Maass: Avi Avik,
Cory Miller: ak a classic.
Corey Maass: All right, man. Well, good luck today.
Okay. It’ll be a long day. Hope you’ll be all right. Yeah. And, uh, I’ll
Cory Miller: appreciate that.
Corey Maass: Um, yeah, I’ll keep you posted.
Cory Miller: Okay, sounds good. And I’ll get these webinars back on the, reschedule them and put ’em on our
calendars. Okay. So, sounds
Corey Maass: good. All right. Thanks. Thanks, Steve.
Cory Miller: Bye.
This article was published at Post Status — the community for WordPress professionals.
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