Marketing a WordPress Product Live: Session 2

Transcript

In this podcast episode, Corey Maass and Cory Miller discuss the performance of their WordPress product, launched in October, during Black Friday and Cyber Monday. They talk about their marketing strategies, including the importance of building a mailing list and repurposing content from a WordCamp talk. They also discuss their target audience and the potential of their product which helps implement open graph on WordPress websites. They plan to create a presentation showcasing the benefits of OMGIMG.

Top Takeaways:

  • Targeting Technical Audience: The focus of the discussion is on tailoring the presentation for a technical audience, particularly agencies and developers who already understand the concept of Open Graph.
  • Channel-Specific Examples: To resonate with agencies, the plan is to provide channel-specific examples, such as Pinterest for food bloggers or Facebook for local businesses, showcasing how OMG can enhance visibility on various platforms.
  • Lead Magnet Strategy: The speakers propose turning the refined presentation into a lead magnet, allowing agencies to download the slide deck as a brochure. The goal is to encourage sharing and make the information easily accessible.

Mentioned in the show:

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Transcript

Cory Miller (00:00:20) – We’re getting about consistently 20 to 30 views.

Corey Maass (00:00:27) – That’s cool.

Cory Miller (00:00:29) – Okay. Where did I find that? Dang it. Okay, there we go. Two. Right, here we go.

Corey Maass (00:00:59) – Season two, episode two. Of Corey and Cory Marketing a WordPress product. Live and in your face. I’m going to be the one that remembers to stand up before you do.

Cory Miller (00:01:17) – Yep. I’ll stand up here in a minute. Good idea.

Corey Maass (00:01:21) – On a on a strict schedule.

Cory Miller (00:01:25) – It’s a good schedule.

Corey Maass (00:01:29) – So. Yeah, we’re. Didn’t catch up last week because of the holiday. And then this week we are post-black Friday slash Cyber Monday. Um, so as you mentioned last week, we launched in what, October? And we saw our first few sales, um, with an intro rate. Um, but it was. So it was only a few sales. And so I was secretly not so secretly holding my breath, hoping that, um, people were holding their breaths for Black Friday, Cyber Monday, and think that that proved to be true.

Corey Maass (00:02:18) – So we wound up. By yesterday we got a few dozen sales, which is what I had hoped to get during the launch. And so, um, for all of you watching the 32 episodes, the one takeaway is don’t launch a month before Black Friday because you will not get sales until Black Friday, which is fine. Like, I don’t blame anybody for for that. And and in fact, it it worked out fine. We had our first few customers. Work out some of the kinks. And then now we’ve got a few dozen customers and we’ve taken a big step, you know, step ahead, which is awesome. Um. So overall, yeah, we listed on a couple of dozen Black Friday listing sites, saw almost no traffic from them, and I noticed a bunch of other people kind of doing a postmortem on Twitter who also said the same thing. However, it seems like Black Friday still is successful as a thing to do. We saw a bump. Other people were talking about how, you know, some bigger or smaller than that last year, but they still saw a bump in sales, but that a lot of the traffic was quote unquote organic.

Corey Maass (00:03:44) – So I’m actually wondering, because I was talking to somebody, um, there’s a guy who runs a Black Friday list site that we were on, and so he hit me up and he said, you know, fingers crossed. Did you see any traffic? I said, you know, looking at analytics, you were one of the only one of the two out of the 25 where I saw literally one click through. But. Unfortunately, until yesterday we were not set up to track actual purchases so that click through might have led to a sale, I don’t know. Um, but also, I have a feeling that because this is, you know, an easy way to learn from this stuff is to watch your own behavior. And I was all over Black Friday sales, buying software for us and for clients and stuff like that. And so frequently I would see something on a list and then think of it later to check in with. And so I have a feeling that. There’s a there’s at least some portion of traffic that’s people seeing it on these listing sites and then searching for it later, rather than opening tabs and bookmarking it or whatever.

Corey Maass (00:04:58) – Um, and then it’s all backlinks and stuff like that. So I, you know, I spent probably a couple of hours getting us listed on all those sites. If it led to some, if it led to a sale. Okay. If it didn’t, you know, we still got more traffic and more backlinks and stuff like that. So I see some benefit, but it wasn’t a clear winner. Um. And then I’ve also been more active in Facebook groups, and that’s actually been where I’ve seen most of our traffic is coming from Facebook. And so anecdotally, or it’s our Facebook page is nothing to look at and isn’t, I’m sure isn’t getting any traffic. So it’s got to be me talking about it in various Facebook groups.

Cory Miller (00:05:49) – Yeah. Heard some of that about or saw some of that about the. Black Friday lists and stuff for sure. Good for backlinks, like you said. Um, you know, it goes back to my my thing is like. We built  ithemes on email and that’s the direct thing.

Cory Miller (00:06:10) – And I get social or social things out there, but you still go like back to the base of direct marketing.

Corey Maass: For sure. Yeah. 

Cory Miller: It’s a and I think, you know, there’s some combinations to that too, is just like economically and in the world doesn’t feel super hot right now. Things are slowly slowing down and our industry is not immune to that. 

Corey Maass (00:06:37) – Yeah for sure. And so we’ve. So I started all of this, or I or the. The joke I wanted to tell was from the OMG IMGTwitter account I posted on Cyber Monday. You know today’s the last day because you know, I tried to tweet at least once a day from the OMG IMG account. Um, about either progress with the plug in or whatever, but during the sale it was like at least once a day. Like hey, it’s it is Black Friday, grab the sale. Hey, it’s the weekend, you know, grab the sale. Cyber Monday, last day to grab the sale price. And then of course the cheat is from my personal account to like it, read, quote it, blah blah blah.

Corey Maass (00:07:23) – And from my personal account, I’m pretty active in not only sort of the WordPress tag circle corner of Twitter, but the build in public and indie hacker circle. Like I’ve been active in that for a year or two now, and I’ve gotten a lot of value out of it. Um, but so I. Instead of just promoting the plug in. Again from my from my personal account, I said, since it’s the last day, I said, crap tomorrow. Now I have to Cory and I have to figure out how to actually market the damn thing. And that got more likes than any other tweet. Um, because we and every other team. You know, person launching or running a WordPress plugin has to. Yeah. Once the obvious things like Black Friday is over. Now what? So, so sort of what I wanted to talk about today. Like, I think two couple of weeks ago we started talking about. Essentially, I viewed it as an exercise, though I’m not though it the exercise of of essentially planning a WordCamp talk, which is I think we should look into doing.

Corey Maass (00:08:46) – I think we should look into filming it like you talked about, I think, but I viewed it as kind of an exercise of like, if we summarize this content, then I also think based on what you just said a second ago, we have not a lot of people, again, a few dozen emails on our mailing list and direct marketing at iThemes was your go to, um, we need to figure out how to get people onto our mailing list. 

Cory Miller: Yep. 

Corey Maass: And the the common practice these days is some sort of lead gen. So if we wound up doing a video, doing a talk. And then we could either share that in exchange for an email address, or use a service or a person to distill it down into some sort of e-book. In exchange for an email address, like to at least put that on the website. And or I had a lot of success with. I think I did it with Kanban, but I definitely did it with Social Link Pages where I took that content and broke it into basically like a seven day email course.

Corey Maass (00:10:01) – Um, you know, today we’ll teach you about what Open Graph is. Tomorrow we’ll teach you about. How you should use Open graph the third day will. We’ll talk about optimizing images for open graph so that it’s in bite sized chunks. I always liked those and that also gets people engaging with us via email.

Cory Miller (00:10:22) – So the way kind of the reason why I mentioned all that the talk is, I think putting it in conceptually, hey, you were giving a talk to a WordCamp, put you in the mindset of the audience and everything in practice. I think the first one should be live webinar recorded. We can take that. Put the slides in a behind the e-book or email transcript. If we wanted but like break that down into something that could be the lead magnet. I was trying to find the outline that I worked on the outline last time.

Corey Maass (00:11:10) – Yeah, we had a Google doc going.

Cory Miller (00:11:13) – Oh, it was a Google doc. Okay. There it is. But I think that.

Cory Miller (00:11:27) – And then we can break that down into break the pieces of content into social shares. Things like that here.

Corey Maass (00:11:38) – Dear Mr. ChatGPT. Take this transcript and generate 50 tweets for us.

Cory Miller (00:11:44) – Exactly. Yep. Exactly. Um, so 

Corey Maass (00:11:51) – Can you hear that. By the way? Can you hear the squeaking behind me? 

Cory Miller: No. 

Corey Maass: Okay, good. The our our newest dog has figured out to take his favorite squeak ball and bring it up to the top of the stairs and then bounce it down the stairs. So every once in a while, you just hear this like, bonk, bonk bonk bonk bonk bonk, bonk.

Corey Maass (00:12:10) – It sounds like a video game or something.

Cory Miller (00:12:13) – That’s pretty smart.

Corey Maass (00:12:15) – It is. He’s very. He’s proving to be very smart.

Cory Miller (00:12:20) – Um, so, so I think that would be helpful because that could become base content for. I mean, even if we put the talk on one of the main navigation items on the site, you know, video, full video here, maybe there’s sections.

Cory Miller (00:12:37) – Transcript. Here’s the slide download that kind of stuff. Um, but I like doing that because I think it puts our whole thoughts out there. We’re educating people too, because I think what we talked about is like the opportunity with open graph images. Um, I’m seeing more and more just when I Google myself. It’s those little favicon and stuff like that. And up until now I haven’t really paid attention to this much, but, you know. But you figured all that out. Like we were talking about some of the magazines and newspapers and stuff that are out there.

Corey Maass (00:13:17) – Yep. I’m very smart. Um, yeah. Well. And it’s mean. It’s been a hell of an education. Like, we started talking about this, and even as we were talking about it over the last year, I mean, we like, oh, like you said, like you start to pay attention to it, like it’s now become our niche. And so we kind of naturally become experts on it.

Corey Maass (00:13:40) – And as we’re walking through the world largely on the internet in this context where like just noticing little things and it’s like, I don’t know if you remember, but a few calls ago, I discovered recently that there’s like Pinterest has its own version of open graph schema type stuff. And it’s like I think, you know, obviously Pinterest is not Google, but it’s something that we will look at incorporating or look at addressing down the road. So it’s we’re going to keep finding this stuff. Um. But before we get into anything specific. I think one of the things that I wanted to talk about was. Well, one of the things that I struggle with is time, right? Like things generally are in front of me. And so they’re now or not now or the other way around. I think of things in terms of now or not now. The way my brain works. And so I struggle with time. And so one of the things that I struggled with, with Kanban and with Social Link Pages was the concept of.

Corey Maass (00:14:57) – Campaigns and then also channels. And so. The the talk that we’re describing. I think is great, gives us a big body of content to draw from. Um. But but I want to pause and and stay at the 10,000 foot level for a minute and talk about. Like. We wanted. We want to produce a video that leads to content that we consistently push out on Twitter. Because we have some engagement. And I think because you and I have followers on Twitter, it has led to like, I’ve, you know, I’m slowly warming up the OMG Twitter account. Um, I’m seeing it’s I’m using I’m having it follow some of the same people that I follow because I’m mentioning on my account, and then they get pulled into a thread so that OMG gets flagged. So then you know what I mean. And so I think that Twitter and because the WordPress ecosystem I find is still pretty active, at least my corner of it on WordPress, I think that’s. These are WordPress insiders. But but as we’ve talked about that’s that’s where we start.

Corey Maass (00:16:20) – Like that’s our our community. So obviously we start with the, the low hanging fruit so to speak. So I feel like we want. Consistent content for Twitter. I don’t, I, I will. I want to automate pushing content to Facebook and Instagram, but I don’t ever expect to really see much content or see much engagement there. Um. So guess what was.

Cory Miller (00:16:52) – Five years ago?

Corey Maass (00:16:53) – Right. Um, and again, I think it’s it’s it’s a neat place to make sure we’re pushing, especially images that we’re creating because it’s, they are examples and we can kind of use it as a photo gallery, but I don’t again, I don’t expect many people to interact with it, follow it, engage with it. Um. But. So I guess what I’m what I’m trying to talk through out loud right now is like, at least, at least initially, what channels do we want to hit consistently and then do we want to talk about? You using the term campaign loosely, but making sure that we are, you know, over time, generating content for those channels that we think are most important.

Cory Miller (00:17:42) – Um, so if we go through the channels, you know, Google. I don’t know. I can’t remember if you mentioned Facebook.

Corey Maass (00:17:53) – It did Facebook and Instagram I think like again, we’ll just like as we’re publishing articles or we’re publishing anything, we will we will push to those channels. Like I tend to I describe it like that because I tend to push content to Buffer and then just have Buffer distribute content. But I and so I like to automate that stuff because I want to make sure those channels look active. So if somebody stumbles across it, it looks decent. But I don’t expect to pay any human attention to it. Whereas initially it makes sense to me to pay human attention to Twitter, for example, because I see I see an active user base there.

Cory Miller (00:18:49) – So I’ve got channels and then to think about audiences. And really we’ve been kind of going off the agency and like I do web work for other people. Um. Setting up a site, making sure it’s all ready to go for a business or organization.

Cory Miller (00:19:14) – This is part of that, you know, this is part of that. Set up. We talked about kind of the content creator aka publishers.

Corey Maass (00:19:30) – Yeah. In my mind. So, so one of the, one of the things that didn’t break down for you is. We. Sold. Quite a few of the. Lifetime deals over Black Friday. Um, which mean I know a lot of people collect. Lifetime deals or collect, you know, the bulk license. So we had it for you get 100 sites. You can put the plug in on 100 sites and. You know, support for a year, but but updates forever. And so I know that at least some portion. Of people will buy it just to buy it. But it’s not like we had. We have it at essentially $700  and people were buying and it was 50% off. So it’s a good deal, but it’s still $350. Um, so it’s not a small investment. And so I still take that as. Um, a lot of it.

Corey Maass (00:20:42) – Probably half of the people who have bought that might be generous.

Cory Miller (00:20:47) – Yeah. If you want, let’s go through that list and just make some observations.

Corey Maass (00:20:53) – Um, reports.

Cory Miller (00:20:59) – Because you know what? So, um, a subset of the agencies I thought about was the people that do care package maintenance, things like that. And I thought about MainWP. I got to meet Dennis at WordCamp US  and. Like in his name, but I know he does marketing for them. But they’re doing a webcast survey, and the talk thing might be a really good. Something that we could talk to MainWP about.

Corey Maass (00:21:40) – So. A third of our purchases were lifetime. And the other two thirds full stop were website. Nobody bought the middle tier. And we don’t have a lot, a lot of sales, like I said, a few dozen. So it’s it’s a small data set. But it is interesting that literally not one person bought the ‘agency’ so called plan.

Cory Miller (00:22:16) – I bet all your lifetime were agency types.

Corey Maass (00:22:19) – Well, that’s what mean. That’s that’s why I wanted to bring this up. So because you started to bring up, you know, so talking about essentially I brought up two variables. You brought up the third channel, content on ongoing and and who we’re actually talking trying to talk to. So I, I’m seeing it as essentially two thirds of the people who have purchased thus far bought for 1 or 2 sites. So the what we’re calling like the solo publisher, small team, whatever it might be, um, single site owner, and then at least a third. Like really double down because again, like $350 is not a small commitment. Even though it’s a great value. Our agencies or people who run lots and lots of sites. So think we’re to me that I view that as, as a bit of a bit of confirmation. Like we’re chasing two groups. And a split, you know.

Cory Miller (00:23:34) – So without revealing the actual email addresses, can you look at some of the email addresses and just make some observations about them? Like they’d probably go back to agency websites or whatever kind of website and like what I’m interested in seeing.

Cory Miller (00:23:52) – What patterns are there? 

Corey Maass: Yeah for sure. 

Cory Miller: You know, there might be something. There we go. Oh, yeah. So, yeah. Mm.

Corey Maass (00:24:07) – Agency. So. Gmail. Gmail. Agency. Consultant. Agency. Solutions, our work agency. Freelancer.

Cory Miller (00:24:43) – Okay, so can you give me a couple of those? I’ll look them up and we’ll make some observations together without revealing who the customers are.

Corey Maass (00:24:52) – Absolutely.

Cory Miller (00:25:00) – Um, but I think. Well, a thesis before looking at these is I wonder if they’re doing like SEO work. Oh, yeah, I know her.

Corey Maass (00:25:19) – You can’t just keep saying that because then it just sounds like only our only our friends bought.

Cory Miller (00:25:23) – That’s true. Oh, don’t know her. Yeah. So yeah, I can make some good assumptions about this one. I mean, I’ve actually.

Corey Maass (00:25:36) – Right. Yeah. And there are, there are a few people that I know as well.

Cory Miller (00:25:40) – Hey, this second one, that’s great. 

Corey Maass: Right? 

Cory Miller: You know what site they just revealed, didn’t you?

Corey Maass: (00:25:47) – No. Send it to me.

Cory Miller (00:25:57) – Does that help? Well. That’s cool.

Corey Maass (00:26:08) – Yeah. So yeah. So a few people we know, a few people we don’t. Um. A few people like a couple of bigger names. You know, in the, in our WordPress ecosystem. Um. And it’s. And. But the good part is I don’t. I don’t feel like there’s anybody. There’s nobody doing us favors. Right? There’s nobody buying it to, like, help. Help us boost sales or, um, you know, I’ll join your community just because kind of thing. Like. They’re there. I trust that they’re actually going to use the tool. 

Cory Miller (00:26:56) – Yeah.Okay.

Corey Maass (00:26:58) – This is. What you’re walking us through right now is great. Like looking at our customers. Seeing what kind of sights they have, who they are. We can maybe start to to guess.

Cory Miller (00:27:16) – Yeah. So the first two in that list, the observations I would make is. Technical, highly emphasizing technical want and and wanting to make sure their packages are like well rounded.

Cory Miller (00:27:35) – I would think, you know, like probably going, oh, what are we doing for open Graph? Are we doing, you know, the set things would need to be doing and wanting to check those box. That’s great insight to me. It’s like let’s because like one of our next things is if you build websites, you might be missing this piece when you’re delivering to the clients. And our plugin helps us, you know, do that. So like I like that angle from the technical is like. The the thing I was thinking about for the talk, going back to that, that’s my anchor for a second is like, what is open graph? What really is it? You know, how and then showing people like this these spots, these things are open graph is your what is your website or is your work. You know, doing that. Putting those images in the proper place and all that kind of stuff. But like, if we just went to that middle section because like these all these people that you mention, there’s only one I really know.

Cory Miller (00:28:43) – But like of the couple you sent. They get it. They’re very aware of what Open Graph is, but probably haven’t thought about it as. Like it’s it’s it’s helping them understand. I want to make sure to check that box. I want to make sure our sites are. And that’s really good. Like, we could go straight into that middle section because they already know. First section. First section is for newbies, people kind of outside this agency audience. But even if we even if we did this middle part. Corey. This middle part, which is like the opportunities with open graph. And I mean, obviously we’ve got a lot of those on our side, but if we put them in a slide deck kind of thing and shared that in a recording, the slide decks alone. You know, were we talking, like, what you could do with how you could do that? Like, these people probably know they can find that code, put it in there, but they don’t want they don’t want to, they don’t need to.

Cory Miller (00:29:52) – They shouldn’t do that. So like even if we said like, here’s all the opportunities with Open Graph that would speak to that audience. And there’s one, there’s there’s a lead in, ah, the websites you’re building and delivering to clients, checking the box, making the most of Open Graph. Here’s these opportunities so they can go, well we’re this brains on Pinterest uses Pinterest a lot of traffic. This brand is very Google. This is Facebook. Like well those things can look fine here. Now what we might find is like they want to cover the base Favicon site, open general graph stuff. That’s fine and well, but then they can go, okay, well if they’re doing more, they can have more specialized posts, like if a client is doing Facebook quite a bit, using Facebook a lot like you probably want, you know, some more custom stuff for those. And this makes it easy to do that.

Corey Maass (00:30:49) – And what I. While you were talking. One of the things that I speculate.

Corey Maass (00:30:56) – So. We we want like you said, the the. What we’re. Our assumption here is that they want to they’re delivering a list of services. And and so they are all. And they want they’re going to use OMG to check another box. And and that parallels like in my mind down the road. Um, I view us as a necessary install on all new sites, the same way that currently you install an SEO plugin on all new sites. Like everybody, you know, constantly there’s there’s tweets or posts asking like, what are your go to plug ins? Meaning every time you spin up a new site, what do you immediately install? Backups. And, you know, things like that. And so I imagine that exactly what you said a minute ago of like, these are agencies they are delivering. They are offering a suite of services. When they are with the perfect client, they are building out a site, but they are also going to already have installed for that client a Yoast or an all in one or Rankmath to cover.

Corey Maass (00:32:25) – The open graph stuff, which we didn’t. And, and then, you know, but as we’ve talked about, they all handle images minimally. And so we are blowing that part way open. And so the idea being that alongside of a Yoast, an all in one, a Rankmath, you also want to install OMG not only because we extend and expand how these other SEO plugins handle images, but as you just said, then it can take it a step further where every post automatically has a Facebook image or something. Um, and so that. That reminded me that in our talk we talk about open graph. And then we went straight to images. And so I added a to do list in our outline of like we need to talk about how once we say open graph in general. You know here’s how open graph is as being handled by WordPress using these third party third party to WordPress core SEO plugins. And then. Getting you know, because it’s we as we’ve talked about, OMG will serve some basic open graph, but it’s not an SEO suite.

Corey Maass (00:33:42) – I don’t want to compete in that space. Um. So you still probably want an SEO plugin, unless it’s a if if you’re trying to be big and professional, if it’s not just a hobby site, you probably want an SEO plugin. And then you also want OMG.

Cory Miller (00:34:02) – So now we get eight minutes. I this. This helped a lot. That very little customer data just helped a ton. First people to put their money forward and at least two of those I go, wow, I can I know what they do and their work wants to be complete, you know, and they’re going to be looking for things they’re missing always because they want to deliver complete thing. So but this changed my mindset a little bit from me as the user. If I’m the user, you got to start explaining open graph and you spent a year trying to educate me on it, right? So now I just I get it, okay. These things, these show up here, you want to show up. This is how you do it okay.

Cory Miller (00:34:52) – But to this audience there’s a there’s an angle here, which is you said a couple of times it’s like. Checking the box, making sure you’re doing the complete when you’re delivering the work. And so. It’s almost like I’m just riffing on headlines, but it’s like. The things you’re missing out with Open Graph for WordPress websites. You know, even if you.

Corey Maass (00:35:19) – Think you know what you’re doing.So probably. Missing a couple of things. Yeah.

Cory Miller (00:35:25) – They already know what open graph is. So we go in with that knowledge. They already know. They understand. It has, you know, impact the things you’re missing out on. And then we list all the channels this spot here and right there, I think even in the deal presentation, I think this could be a shorter thing for us to do. You know, it could be even like 25 minutes or something. But the most important thing for me out of it is the slides. Because then we can put that behind an email, we can share that out, all that kind of stuff.

Cory Miller (00:35:55) – But um, and really that’s a brochure. So who cares if they have we get their email or not. Like let’s put it in there. And the last slot on there needs to say get this discount, get it. Okay. So there’s where my mind’s going is like, let’s, let’s do our first one. Because if we start here, this is where we should start. The technical audience. You already knew what Open Graph was. Most of these people obviously do way more than me. Um, so here’s the spots. And the question after that is like, do your client like look at all the channels that open that the examples. I think the screenshots you’ve done, you know, on the product page, it’s like, just show them I’m a visual person. Like you know how this looks. So they go, oh, my client X gets a ton of traffic. You know, where does their traffic come from? That. But here’s all the channels. And are you checking all these boxes because yeah so Slack’s on there.

Cory Miller (00:36:59) – Pinterest is on their Facebook all those right. 

Corey Maass: Nope. 

Cory Miller: I don’t even think we need to give them the code, because they already know they could figure that out, they write. These are highly technical people. And then the second. So like that lone Corey, it’s like, are you checking the open box for your clients? Are you missing out? That kind of thing? Here’s the channels. Our plugin does all that for you. Last slide is. Discount. And I would give that away without an email.

Corey Maass: (00:37:38) – Mm.

Cory Miller (00:37:39) – And the reason why is because we want that shared. We want to download it as much as possible. Because really it’s just showing them it’s a brochure to buy, you know.

Corey Maass (00:37:48) – Yeah. Absolutely.

Cory Miller (00:37:49) – So here’s my question.

Corey Maass (00:37:50) – And then a presentation of here’s the problem we solve.

Cory Miller (00:37:54) – So. That’s it. Like here’s the channels with examples. Um, each slot is a different channel. We go through all the channels so they can go straight to it.

Cory Miller (00:38:08) – Whoa. Hold on. My my food blogger does Pinterest. You know the plugin does this for those like food blogger. We could put examples on like left side is picture of the. Of how it looks on the open graph. Right side is what the things you could do, they could do and let them pick and go. Well, shit, this is a plugin that does all that for me easily without code and I can I can do the complete thing and give my clients more for for really affordable price.

Corey Maass (00:38:42) – And they’re going to go sell it to their clients. Like that’s, that’s the real advantage of an agency is either they’re buying it for their clients and using it. And or they’re saying because. Because every, every, every salesman wants to be an expert. So they go in and they’re having a conversation with their client and the client’s like, okay, well, we’re a food blog, so we do a lot on Pinterest. And, and the salesman goes, oh, well, great.

Corey Maass (00:39:11) – We’ve got a plug in that not only covers the basics for all of your images when they get sold, but but very specifically it does. It will optimize the way you appear on Pinterest and maybe even separate from the way you appear on other socials, because that’s your most important channel. So we might even. Yeah. Talk about those. And that’s now I’ve caught up. That’s why you’re talking about. Those different channels, emphasizing those different channels. And we could even come up with some good examples. I think the there’s a lot of, you know, developers on Twitter. If you’re running a food blog, you’re probably taking advantage of Pinstagram, Pinterest or Instagram or both if you are an influence, if your clients are influencers, essentially, um, you know, younger audience going to Instagram.

Cory Miller (00:40:12) – Well, I don’t think we even have to do the recorded thing, but we should. But like if we just get the slide deck out, let people download that like the open. Are you missing out? Something to the effect of.

Cory Miller (00:40:25) – Are you missing out on the open graph for your clients? Put the deck up. You already know what open graph is. Here’s a link to an article. Back to the side if we want to talk more about it. That’s like first slide second slide. And then it’s just all the channels. With examples with a little bit of text to go like, well, could a food blogger, you know, create custom featured image, open graphic content, all that. And then the end is was the end? I think that’s our first step. So next week I think we need to work on the presentation.

Corey Maass (00:41:03) – Yeah.

Cory Miller (00:41:04) – And the great thing about it is we don’t have to do it live or anything like that. Mean recorded and do a webinar. That’s our lead magnet.

Corey Mass (00:41:12) – Yep.

Cory Miller (00:41:14) – Let’s just do that piece of content and say like, hey, are your clients missing out on all these? Are you missing out on all these things for the clients? Like, here’s all the opportunity.

Cory Miller (00:41:22) – We discovered this, you know, show the little pictures where everything shows up. They have something they can send their clients if they want to. Maybe we’ll do another version like that’s behind an email. Like, do you want an unlabeled version? You know, white label version of this to senior clients. But really that’s that’s our deal. Start there with the people that understand it. They’ll educate their clients and we can grow from that technical I’m going to every time I say agency now I’m going to think technical. They like to check all the boxes. Accessibility.

Corey Maass (00:41:57) – Yeah. Full service agency.

Cory Miller (00:41:59) – If you’re a full service agency. And here’s the thing if you’re a full service agency in, we’ll say, 2024 not doing this, you’re missing out. That’s it.

Cory Miller (00:42:16) – So let’s do that next week.

Corey Maass (00:42:19) – Yeah. 

Corey Miller (00:42:20) – Or if you start on or whatever, we want to start on the shared dock. But I think all we have to do is like take the pictures of the screenshots, find examples.

Cory Miller (00:42:29) – You’ve already done a lot of that work on the front page. I don’t even think we have to show that after. It’s just like, listen, this spot, how does it look for your client? Go check. 

Corey Maass (00:42:40) – Right. And yeah, I love the idea of. Either a wizard. That they actually click through, or else they’re going to be making these basically following these logic flow themselves where it’s like if we list examples, if we’re like Pinterest parentheses, food food blogger or or food blogger parentheses, Pinterest. Small business parentheses Facebook. You know, they’ll everybody will pick up on one or the other and think I really immediately I’m drawn to having real world examples, not just if your client uses Pinterest but. Food Blogger as an example. Pinterest. Small business, local business, Facebook. You know, even if we’re wrong and even if they’re like, well, they’re not a they’re not a food blog, they’re a beer blog, but it’s going to be an example that they’re going to get more out of than going.

Corey Maass (00:43:41) – You know, it saves them having to take the time to, to go, oh, they’re a food blog. So they’re on Pinterest.

Corey Miller (00:43:48) – So we discovered that through those customer things, which is great.

Corey Maass (00:43:51) – I think that’s what we’re here to tell stories. Patricia is a food blogger and so she is on Pinterest and so. Benefits. All right, I got to jump. 

Cory Miller: Thanks, man. 

Corey Maass:  Thank you, sir. We’ll talk soon. 

Cory Miller: Bye.

This article, Marketing a WordPress Product Live: Session 2, was published at Post Status — the community for WordPress professionals.

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