Marketing a WordPress Product Live: Session 4


In this podcast episode, Corey Maass and Michelle Frechette discuss the strategic pivot of the podcast to concentrate on marketing a WordPress product. They delve into the changes needed for their homepage, refining their messaging, and creating educational content tailored for their audience. They emphasize the importance of demystifying technical jargon like “open graph” for their customers. The episode also covers their business decisions, branding strategies, and the integration of image APIs into their plugin. They highlight the need for clear communication of the plugin’s features and benefits, as well as the importance of a user-friendly website design.

Top Takeaways:

  • Importance of Homepage Design: The conversation underscores the critical role of a homepage in capturing visitors’ attention within a few seconds and enticing them to explore further. Corey and Michelle discuss the significance of crafting compelling visuals and messaging to keep visitors engaged.
  • Consideration of Target Audience: They emphasize the importance of tailoring the homepage to different customer segments or niches, such as content creators, agencies, marketers, and bloggers. Understanding the specific needs and preferences of each group helps in creating targeted messaging and visuals.
  • Show, Don’t Tell: Corey and Michelle stress the value of demonstrating the benefits of their product rather than simply describing them. They discuss the effectiveness of using before-and-after visuals and examples to showcase the transformation their plugin can bring to users’ websites.
  • Collaborative Approach: The conversation highlights the benefits of collaboration and fresh perspectives in homepage design. Michelle’s input as an outsider brings new ideas and insights to the process, helping Corey overcome analysis paralysis and make progress on refining the homepage.

Mentioned in the show:

You can follow Post Status and our guests on Twitter:

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis.

Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS.


Corey Maass (00:00:02) – There you go.

Michelle Frechette (00:00:03) – Yeah. It’s cool.

Corey Maass (00:00:07) – Hey. We’re back.

Michelle Frechette: Okay. We’re back! 

Corey MaassBack in the highlight again. High life, highlight?

Michelle Frechette (00:00:19) – Yeah, I needed the sight because otherwise I was hearing us twice.

Corey Maass (00:00:25) – It does say Michelle’s personal meeting room, so we will have to go change it on the.

Michelle Frechette (00:00:30) – Oh, I changed it before, but. You want me to stop and start again?

Corey Maass (00:00:36) – All right. Up to you. I mean.

Michelle Frechette (00:00:38) – We have somebody watching. I don’t know, it’s probably me.

Corey Maass (00:00:41) – And me. Um. Yeah. I mean, if we can rename it afterwards, that’s fine.

Michelle Frechette (00:00:47) – Yeah, we can rename anything afterwards for sure.

Corey Maass (00:00:50) – Okay. Cool. Hey. 

Michelle Frechette: Hey! 

Corey Maass: You are. You are not Corey.

Michelle Frechette (00:00:56) – I’m not Corey. I’m Michele. I. I don’t even look like him.

Corey Maass (00:01:03) – Not at all. Not to not to insult his general appearance, but, um. Yeah.

Michelle Frechette (00:01:11) – So a very good looking man, but he’s not me.

Corey Maass (00:01:13) – With, uh, with season two, uh, we had last year, um, we had said we were going to switch focus from launching a product because the product was launched to marketing a product.

Corey Maass (00:01:28) – Um, and then life happened and everybody was busy and priority shifted and all that good stuff. Um, and then, uh, I spoke to Michelle, and Michelle said, sure, I’d love to get involved. And so we’re pivoting the podcast slightly to be Michelle and Corey market a WordPress product live.

Michelle Frechette (00:01:56) – Exactly.

Corey Maass (00:01:58) – Eventually we’re going to not work on a product or WordPress, and we’re just going to change all the words in the title. But for now.

Michelle Frechette (00:02:06) – This is where we are right now.

Corey Maass (00:02:10) – Love it.

Michelle Frechette (00:02:11) – Very cool. I’m excited. I’m excited to kind of start to dig in and see what I can do to maybe help a little bit. 

Corey Maass (00:02:22) – And, uh, and. Thank you for diving in the deep end, so to speak.

Michelle Frechette (00:02:25) – For sure. And to be completely open and honest. We have had a couple of conversations prior to this. So it isn’t like, oh, show me your new product, Corey, I am.

Corey Maass (00:02:34) – No, of course.

Michelle Frechette (00:02:34) – Well, I’m well, I shouldn’t say I’m well-versed.

Michelle Frechette (00:02:36) – I’m learning to be well-versed in the product for sure. 

Corey Maass: Right. 

Michelle Frechette: I’m still at the baby stages.

Corey Maass (00:02:41) – Yep, yep. I think um, yeah. The the last call was kind of the first one where we said, okay, let’s, you know, let’s start to focus. Um, and I came in going, okay, well, if we want to get something done. You know, I want to be working on this new homepage. Um, because we’re finding that the homepage itself is where we have a little bit of traffic, but the homepage is not converting. Um, but. Not unexpectedly, the last call just turned into me trying to upload as much from my brain to your brain. Um, which only makes sense, right? Like, you know, you you you’ve got a. This. This sounds negative, but obviously I don’t mean it that way. But like, you have a lot of catching up to do because.

Michelle Frechette (00:03:30) – Yeah. For sure.

Corey Maass (00:03:31) – Cory and I have had lots of conversations and then I’ve done a lot of thinking, and what was good for me over the holidays specifically was I really kind of shifted a lot of my thinking to to say, okay, you know, who who’s our customer and what do we want to focus on and how do we explain this and yada, yada, yada.

Michelle Frechette (00:03:51) – And let’s, um, let’s kind of back up a little bit too, and say that when you talk to me for the first time and you’re like, hey, you know, Cory said, maybe we should ask you about some of what you do with marketing and that kind of stuff. I turned around and I sent you a list. I said, hey, in preparation to meet, let’s come up with I came up with a list of things to think about together, like, who is the audience? What are your goals? What are the outlets that you’re using right now? For example, social media, direct email, etc.? And what’s the message? And uh, your response was, oh, I thought maybe we could work together on it. I’m like, yeah, but I need to know what those things are before we even start to work. So and so we started our first meeting. Meeting after that, you know, initial meeting with going over some of those things and talking about, um, and looking at the website together and deciding why.

Michelle Frechette (00:04:39) – Well, I shouldn’t say deciding, but evaluating some of those things. Um. Hold on. Sorry, I’ve gets UPS. Just delivered my new debit card at my door. Um. It’s. It’s live. Strange things happen.

Corey Maass (00:04:54) – Did I show you the new toy I got? Speaking. No, but show me. No, I didn’t send you the picture. I’ll. I’ll have to, um, find the picture. Um, but, yeah, I, uh, today, uh, today got very busy, and so I haven’t yet had a chance to play with, um, but I received my new, um, DJ controller.

Michelle Frechette (00:05:17) – Oh.

Corey Maass (00:05:18) – Like, a few hours ago, and then. And then had to jump in the car and drive an hour and a half to have my dog’s teeth cleaned, only to then have the person who was going to clean his teeth go. Sorry, I’m not feeling well. So then I had to drive an hour and a half back and I was like, come on, that’s three hours.

Corey Maass (00:05:35) – I could have been practicing, DJing.

Michelle Frechette (00:05:37) – Playing with your new toy.

Corey Maass (00:05:39) – Playing with my new toys is the right way to put it, honestly. Um, I know.

Michelle Frechette (00:05:44) – That feeling. Yeah. So. So yeah. So we went over some of those questions and we talked about the home page and as somebody who knows about OMGIMG, but hasn’t dug in, I’ve had it, but I haven’t actually had time to put it on a site that because I’m not really blogging a whole lot right now to think about what I would need. Um, I could put it on a site and then still not really use it. So as somewhat of a fresh eye to it said to you, I’m not sure what it does when I, when I land on on the homepage, I have a vague idea and some of the things that we talked about were, um, taking a look at the taglines, taking a look at what’s above the fold and then pulling out some of like the video that you made from not the not the, not the top video that plays the the loop.

Corey Maass: Not the GIF.

Michelle Frechette (00:06:32) – Yeah, right. But the one below. It is so informative and really did a lot to que me in to what the product is. And so we talked a little bit about those things. So I just kind of want to set the set the playing field of kind of like where we left off and what we’ve been doing. So um, and you mentioned, you mentioned also because one of the things that I had said to you is we don’t have any featured images on our blog posts, so we need to like, use our own product. And so, like the next time I looked at it, it was like, wow, you like really went for it and put all of those things in there to make it look like super awesome. And, uh, 

Corey Maass: Yeah. 

Michelle Frechette: You know, and then also, um, I forgot I was going to say, but yeah, I’m just super excited about the fact that some of those changes have started to happen already. And taking a look at what it is that we do.

Corey Maass (00:07:19) – Yeah. Yeah. Um. Yeah. Somebody coincidentally somebody last week watched the the video and we’re like I, I’m, I’m not currently buying this but you know and it’s a five minute video which breaks all the rules. Like it should only be a minute, minute and a half ideally. Um, not that this one doesn’t serve a purpose, but this was meant to be a here’s an intro. Follow these steps versus a put it in the hero of the home page. You know, with quick bang pop. You know, here are the benefits. Um, but the the person said I it was compelling. I watched it all the way to the end. I was like, great. Okay. So, um, so the plan I think is to remake essentially remake that video into something that’s 60 seconds, 90 seconds, um, that focuses a little more on the benefits than an actual, like, here are the buttons that you click on. But, uh, you know, but there’s still but it but it has hopefully the same compelling nature of, of that video.

Corey Maass (00:08:25) – So, um. So yeah, here’s here’s the new homepage in pro progress. Um, I like it. Um, I’m still, you know, everything’s in flux, but, um, some blocking out some sections. Um, well. And we can do. Another tab where we’ve got, uh, so the current homepage. Uh, let your images do the talking. Use your WordPress content to create valuable, shareable featured images for your website, social media. So, um, a tagline and then the little blurb that everybody says, and then a button that that gets you excited about starting to, you know, see the benefits, right? Um, switching to, um, a tagline that more um, categorizes you the customer. Right. So I realized that, uh, well, I had been playing with this, um, I hadn’t mentioned WordPress anywhere. And so it was like, oh, yeah, let’s make sure that it’s clear. Like, so the.

Michelle Frechette (00:09:38) – I know some of the things feel like you assume them, but not everybody should understand that.

Michelle Frechette (00:09:42) – Yeah, I like the logo. So that looks good.

Corey Maass (00:09:44) – So yeah. Changing the logo to the for WordPress version. Um, maximizing the impact of every word WordPress post product or podcast. Um, probably could still use some, some new, um, finessing, but, um, I actually, uh, did a nice big prompt with chat GPT and got a whole bunch of, um, sentence blurbs, essentially. Um, so I pasted those in in your slack. Um, if you scroll up a little bit, I think, um. But a lot of great phrases. Elevate your posts. 

MIchelle Frechette: Oh, yeah. Um. 

Transform your featured images, boost engagement, maximize the impact. Was the one that I went with. Um, capture your audience’s imagination. It was like, these are great. These are some great phrases. Um, and one of the, one of the things that. I said. So there are two points to talk about right away. One is, um, we get into like, who’s the customer? And a bunch of other, you know, all the, the, the stuff later, but, um, featured images or open graph images or both.

Corey Maass (00:11:01) – Um, and after talking to Cory for a year and talking to you this year and talking to customers and the internet as a whole, um, there’s a lot of education, I think that still needs to go into what the heck an open graph image is. And because we’re dealing with WordPress, I think it’s more clear to just focus on featured images and then them being used as the images that people see when they when your site is shared on social aka open graph. Like you said, that at some point during one of our calls where you’re like, well, you know, because I don’t we don’t think people necessarily know what open graph means, that we we sort of explain what it’s doing and then say, by the way, this is called an open graph image.

Michelle Frechette (00:11:59) – Right. Exactly. I think that there’s a lot that developers know, and a lot of those key phrases like that make a lot of sense to people who are developing. I’m not certain that people who are, you know, building their own websites for their businesses, like the mom and pop shop kind of thing, would have any idea what that stood for.

Michelle Frechette (00:12:16) – And honestly, I think a lot of freelancers still don’t know what that means either. Like, I mean, I’ve been around a while and I wasn’t 100% sure what it was until you, like, talked me through it. And yeah, I could have googled it, but I never needed to. So I didn’t.

Corey Maass (00:12:27) – Right and say, same with, you know, Corey talked about that, like when we pivoted from Crop Express to talking about OMG. There was a lot of me reiterating, like, I had to do my homework. I knew what it was, but I had to do my homework about the specs and where it came from. And he was like, yeah, I had no idea. It’s like, great. So, you know, that can be a thing that can be a source of content for us teaching people about open graph and all that. Um, so so that was one thing. And so I again kind of move forward with, um, we don’t actually say it here, but um, one of the focuses of new focuses of the homepage is, is featured image.

Corey Maass (00:13:11) – Whereas with the previous homepage, a lot of what we talked about was um. Down here, down here, down here. Like. Yes. Featured images. Um, but, you know, trying to show open graph images in context, which I think we can still do. Like we’ve had a good reaction to a lot of these graphics, but I think it was, um, overwrought essentially, or taking up too much scrolling space. Um, essentially trying to illustrate that. Um, and then the other thing that, that I, I feel good about right now, but obviously want your take on is I’ve struggled to explain. What it does. Right. So we we’ve been staying away from AI although I looks like I’m going to have that integrated in the next. So awesome.

Michelle Frechette (00:14:09) – Awesome. Yeah.

Corey Maass (00:14:09) – And and already have. Um. It turned out to be simpler than I expected. Unsplash. Um, uh, what’s it called? Peck’s. Pexels. Um, and then there was Pixabay.

Corey Maass (00:14:25) – So those three all have API’s and I think there’s one other. And so I’ve already got two out of the three integrated into the plugin. So you’re going to be able to say, you know, show me an image from or or help me find an image. Um, so we can we can talk about that too. Um, because a lot of people assumed AI from the start, the moment we started talking about what this plugin does. Um.

Michelle Frechette (00:14:52) – Well, you launched it in the middle of the, AI, like, climb right to, like, learn AI deeply and all of those kinds of things. And so I think people were just they just assume anything new automatically integrates with AI. 

Corey Maass (00:15:05) – Yeah. Especially with images and stuff like that. So but one uh, all this to say what. At its core, we. Superimpose. We layer. Stuff from your post, whether it’s images or words to create another image. And I was really struggling with like, how do we how do we explain that in a, in a way that doesn’t sound lame? Um, and, and have and sort of have the, um, the benefit of it come through.

Corey Maass (00:15:45) – Right. And so one of the, the other phrases that ChatGPT emphasized was visuals. And I was like, to me, that sounds like a more regal word than photo or image. And so I ran with, again, combining, mixing and matching some of the phrases that Chat came up with. I was like, oh, transform your words and featured images into attention grabbing visuals. 

Michelle Frechette: I like that 

Corey Maass: And I finally went went ah, I feel like that. Okay. And you.

Michelle Frechette (00:16:18) – Because you’re not, you’re not making a graphic and you’re not taking a picture or whipping something up out of AI right away. And so the idea is you could use any image, whether it’s a photographic image or a graphic image, and use that within. OMGIMG. For those attention grabbing visuals, I love that. That’s a great phrase.

Corey Maass (00:16:41) – Awesome, great. And you know, or no image at all. And that’s what I kept like we’re. Struggling. I feel like right now, or at least with what we have, we’ve been struggling to convey.

Corey Maass (00:16:52) – It’s like you don’t have to have an image. It can be text on a color. 

Michelle Frechette (00:16:58) – Can you show the blog page that with what you created there, because those are words. Those are not like, hey, we imported all of these. 

Corey Maass (00:17:05) – Oh good point. Yeah.

Michelle Frechette (00:17:06) – Photos or images. So this is what you’re talking about.

Corey Maass (00:17:09) – And that one doesn’t have one. But yeah, these these are they need to be shown better. But each one of these is.

Michelle Frechette (00:17:16) – But you did those overnight because I was like hey we should we need we need images on this. And like you whip those up super fast.

Corey Maass (00:17:24) – Because the plug in with two clicks will generate it and save it. So. you know, the plugin works. Damn it. 

Michelle Frechette (00:17:33) – It does. I love it!

Corey Maass (00:17:34) – Um, and and I look forward to going back and redoing these. One of the things you said, which I thought was awesome, is maybe they all look the same. I do want to add some sort of background or something.

Corey Maass (00:17:45) – These look great when shared on socials, which is the point. But but viewing them here as featured images, they don’t. You don’t get that. That’s an image. So I want to put a background image on it or something. But I also loved..

Michelle Frechette (00:18:00) – Maybe a border or a border.

Corey Maass (00:18:02) – Yeah. Um, but also you’d said like make them all outrageously different to show, like it’ll be hideous as a, as a blog page because normally you go for consistent design. But if we end up showing all of the crazy things you can do with the plug in, then, you know, point made.

Michelle Frechette (00:18:24) – Have You ever gone to okay, I’m going to date myself by saying, like, you go to a place like a Lowe’s or something. There used to be, um, what do you call wallpaper books? And you could check them out even. Right. And you could flip through the wallpaper book and hold it up against you all, see what you liked. But if you went with every wallpaper sample that was in there and put your house with every single one, that’s what that’s that’s what that page would look like.

Michelle Frechette (00:18:47) – The sample book.

Corey Maass (00:18:49) – That’s that’s a great reference and not dated. Apparently wallpaper is back in fashion because we were thinking.

Michelle Frechette (00:18:54) – Oh thank goodness.

Corey Maass (00:18:54) – That wallpapering our bathroom, in which we did it, we did an accent wall. 

Michelle Frechette (00:18:59) – I should have said carpet or hardwood floors or tiles or something. But yeah.

Corey Maass (00:19:03) – But that’s a great analogy. Yeah. It’s like it’s not it’s not a, it’s not a. A good design choice unless you’re trying to illustrate variety. 

Michelle Frechette (00:19:13) -We may need to put a caveat at the top. Like don’t do this to your site, you know, so you can see what could happen. We do have better design chops than what you’re about to look at. A little pop up disclaimer.

Corey Maass (00:19:27) – Exactly. By the way, all of well and and one of the notes that I have is so the the site wide. Um open graph image for the for our site says this graphic created by using the OMG plugin. Get your own kind of thing. Um, and so we might even do that with these.

Corey Maass (00:19:48) – Like instead of it just having the watermark, we make the watermark say this image created with the the OMGIMG plugin. So it’ll, you know, like a signature.

Michelle Frechette (00:20:02) – We know a way we could do that.

Corey Maass (00:20:04) – Exactly.

Michelle Frechette (00:20:06) – I love it. I actually like this homepage, the visual like it’s more striking than the old home page, which I don’t know if you want to show the old home page real quick so people can see the difference. 

Corey Maass (00:20:17) – Yeah. Come on back up. I was just there.

Michelle Frechette (00:20:20) – Right. So this is very colorful, but it’s almost too colorful. And there’s so much going on. And even though the new one has like a graphic image behind it, like that hills or valleys or whatever it’s called. Yeah, it’s, it’s, it’s calming so that it lets you read without trying to figure out where, where your eye is supposed to go. And I really like that. I think when you land on a home page that makes you feel like you can breathe while you take in all of the qualities of whatever’s there is really helpful.

Corey Maass (00:20:53) – Yeah. Cool. Thank you. Yeah. And I’m still debating I the the wave. It doesn’t. One of the things that I basically stuck it in as a placeholder. Um, and then I wasted an hour trying to write script that would regenerate it in a different way every time you loaded. And then I was like, why am I doing this? 

Michelle Frechette (00:21:15) – This is not necessary.

Corey Maass (00:21:16) – It was it was fun. Um, and it’s something that I might end up integrating into the plugin where it’s like, generate backgrounds. You know? 

MIhelle Frechette: Oh, that’s cool.

Corey Maass: Because that way they are actually unique because they are randomly generated. Um, 

Michelle Frechette: Yeah, that’s true. 

Corey Maass: But, um, but I wanted to be a little more intentional. Um, so up here are all the sites that I’m essentially borrowing design elements from. Um, and uh, so this is actually the icon where icon a lot of the icons come from. But I like the sort of random placed objects. So I might emulate that.

Corey Maass (00:21:53) – Um, but the it.

Michelle Frechette (00:21:54) – Actually hearkens to the 80s a little bit in design, in layout, not necessarily in the specific use of the imagery, but like the way that it’s laid out. Kind of makes me think of that a little bit.

Corey Maass (00:22:06) – And. And one of the things that I took away from this, that’s a little deeper. Nobody else will think about it, but we will. But I think it’s one of those, like, subconscious things is. So this is a site for icons. And you’re like, why do they have these random things? And if you move your mouse over, it actually shows you where it’s using all of the icons from the site. And you’re like, oh, very clever. Exactly. And so I was like in the same vein, um, there’s another one of these, this one I really like. So, um, they have. These illustrate or the examples of of the the visuals that they create which will show lower on the page as well.

Corey Maass (00:22:52) – But their background images are icons that one represent photos and text, and two, um, are like they’re things that you might their icons that you will probably find in their actual application. So, um, I think that I will ultimately, I’m going to replace this wave with some version of that where it’s like, because the wave as a metaphor or a symbol doesn’t mean anything. OMGIMGrelated really. Like you could, you could make something up, but it’s. I’d rather something graphic related, image related, you know, um, or examples or something.

Michelle Frechette (00:23:35) – What I like though is, is that it’s, I mean, I’m always telling people this when I’m talking about their websites is white space doesn’t have to be white space. It just has to be. A background that doesn’t distract you from the the primary content, and actually might lend itself to the primary content without hitting you over the head with it.I mean, yes, even even so, it can be too busy, right? So we have to like that.

Michelle Frechette (00:24:01) – We have to, but in general, we have to be careful of that.

Corey Maass (00:24:03) – So do this fast enough. But there’s um hidden on this page are the the wave was actually the two big blobs that were rotating and wobbling. So like the background was like it, it looked like a here’s a dated dated reference. It looked like a lava lamp.

Michelle Frechette (00:24:19) – Um. Oh, I have one behind me. Do you see it? There’s a lava lamp.

Corey Maass (00:24:22) – I love your lava lamp. Yeah. Um. Spencer’s gifts baby. Um. But anyway. Yeah, so. So that’s still in flux. But I’m. I’m getting. I’m. I’m happy. Much happier with the wording. Um, and then the only other phrase that, like, the one of the big benefits. Sorry, uh, dogs exploding behind me. Uh. Hold on a second. 

Michelle Frechette – Yep. 

Corey Maass: I don’t know if there’s anything to be done about that. I’m alone in the house, so it’s four against one.

Corey Maass (00:25:06) – But I can shut the door. Um, anyway, um.

Michelle Frechette (00:25:09) – If they’re like my cats. So they’re going to start, like, barking right on the other side of the door. My cat’s meow. They don’t bark, but they meow like you locked me out. Yeah.

Corey Maass (00:25:17) – Right. I, I used to have a cat that would would hurl itself against the door. So you just hear thunk.

Michelle Frechette (00:25:23) – Mine are that.

Corey Maass (00:25:25) – But but yeah. So the other, the other big benefit is, you know, and this might be too specific. And so we might say it a different way, but when without opening Canva or Photoshop. And this has always been a benefit and I down below I illustrate that of uh, sure you could use Canva. 12 steps and 15 minutes or OMG, three steps in one minute kind of thing. Um, and then I think where this is going now is going to be even more relevant is again, integrating. Um. AI image generation and all of these free stock photo places is again, you don’t have to go to another tab.

Corey Maass (00:26:09) – It’s just built right in. Um, so so the only question is, do we actually call out Canva and Photoshop, or do we just say, you know, from within your WordPress admin.

Michelle Frechette (00:26:22) – Or without third party apps or something like that.

Corey Maass (00:26:25) – So up for debate and so have a think about that. Or if you right off the bat if you’re like. I feel strongly about.

Michelle Frechette (00:26:33) – We could we could do some AB testing. Let’s see. Let’s see what converts if one converts better than the other. But I think having Photoshop right now really kind of convey the idea. I think when we start talking about Dall-E and we talk about maybe bringing in like other things that people can do, that maybe changing that over, over to be like third party apps or, you know, expensive apps or anything like that. Because, yeah, I mean, you can use a little bit of Canva for free, but you can’t use like to get the benefits you want to pay Photoshop cost money, like all of those things are, you know, cost money and even to use like Dall-E or something.

Michelle Frechette (00:27:08) – I can’t create images without buying credits to do that. Right. And this you just have your subscription, your annual subscription, and it’s all right there within your website. So it makes a lot of sense. Haha, I knew it the dogs win..

Corey Maass (00:27:25) – Um, well. And so that’s, that’s a feature question that I do want to talk through at some point is yes, it generating images cost money. Somebody has to pay for it. And so whether they pay us credits or whether they plug in their own API open API, API key, which I’m leaning towards, even though it’s more technical that way. We don’t we don’t have to recharge, you know, I mean, we could do a markup. I wouldn’t mind that part, but, you know, if it’s just built in and it uses their own API key, then they can be in charge of it. And we’re not literally nickel and diming people.

Michelle Frechette (00:28:04) – So it could be an add on.

Corey Maass (00:28:06) – Right. So that’s that’s a question.

Corey Maass (00:28:08) – But well we can get to that later. Sure. All right. 1.1 dog surfaced I don’t know where the other one is. Um, and then um, I think we’ll add you to this lineup. Um, but we, I realized that we were not taking advantage of our social cachet or whatever you want to call it. So, um, you know, putting, at least for now, putting ourselves on it. We do have an about Us page, but I feel like elevating that. Not a bad thing.

Michelle Frechette (00:28:35) – Never a bad thing. And I, I can’t remember what our social looks like. Um, but we want to make sure that we tag you both in the social profile as well, if we haven’t already. It’s probably already there, but I just probably can’t really see.

Corey Maass (00:28:47) – But I’m wearing my rainbow suspenders.

Michelle Frechette (00:28:49) – Oh, I can see it now that you pointed it out. Yeah. For sure. Oh that’s cute I so a little fast fact a little on the side thing.

Michelle Frechette (00:28:57) – I had suspenders like that back in I want to say middle school. I had the original Mork From Ork with the actual like the finger button and everything. Yeah, I wish I kept them, like, if only we could remember that. If we ever thought of, like, keeping some of those things, because you look back and you’re like, man, that’d be worth money now. Yeah.

Corey Maass (00:29:19) – Yeah I had, yeah, I had them, I had them when I was little, little too huge. Mork. Mork From Ork fan.

Michelle Frechette (00:29:25) – Nanu nanu.

Corey Maass (00:29:25) – Those who have no idea what we’re talking about. Uh, it was the original Robin Williams TV show. Mork and Mindy. Um, we are both, uh. Uh, I wonder. We’re not like both 80 kids, but we both.

Michelle Frechette (00:29:41) – I am.

Corey Maass (00:29:41) – Grew up in the 80s. Um, I mean, we both technically are, but, like, we’re not.

Michelle Frechette (00:29:47) – I got a few years on you It’s okay. We can just say that it’s all right.

Corey Maass (00:29:51) – Um, but I recently I. Yeah, I volunteer at the local sledding hill, and I deal with a lot of little kids, and I need suspenders to hold my snow pants up anyway. But I was like, of course I’m going to get rainbow suspenders. Why would I?

Michelle Frechette (00:30:04) – I love them. I would start wearing them to WordCamps.

Corey Maass (00:30:06) – Hell, yeah. All right, well, maybe I will. I mean, it goes with our branding, right?

Michelle Frechette (00:30:10) – It does. We get OMGIMG pins to wear right on them, I mean.

Corey Maass (00:30:14) – Oh, my. Okay. Done done. Any excuse to get more swag.

Michelle Frechette (00:30:19) – Um, I love swag.

Corey Maass (00:30:21) – But. Yeah. Um, we have a on the current homepage. We have a, uh, integrations section, but we were not emphasizing customers, you know, actual as seen on, um, so, um. Taking advantage of?

Corey Maass: (00:30:42) – Go ahead. 

Michelle Frechette: I did, I did say like I haven’t used it, but the truth is I, I write for Post Status and there’s plenty that I have to put out on social media that has no featured image already associated with it. And so the featured image becomes what we have already got there through OMGIMG which is awesome. 

Corey Maass (00:31:02) – Yeah. Um. And then Seattle Mag is my biggest client. So of course I have installed my own plug in because I’m the webmaster. There’s an old term, um, you know, so adding a little bit and emphasizing the third party validation essentially. Um, and then I will going to skip this section for the moment. Um, but we’ll somewhere whatever order this is, like we said, we’re going to have a new video. So there’ll be some happy talk on the left and then, you know, want to see it action? Watch Cory’s video. So and that might go all the way to the hero I don’t know yet. Um, and then something that I blatantly stole from I think it’s BlazeAI.

Corey Maass (00:31:50) – Um. I love their I mean, talk about commitment to a design aesthetic.

Michelle Frechette (00:31:58) – I love it. That’s awesome. Yeah.

Corey Maass (00:32:01) – And so they have this great section, you know, essentially pick yourself out as a customer. And and so I was like, that’s that’s what I’ve been trying to convey on the old home page. Um, I had added solo publishers and agencies, um, but realized and I’m not this these might need some tweakiting, tweaking, tweakiting? 

Michelle Frechette (00:32:26) – I mean. 

Corey Maass: And now the dogs are trapped in the office.

Michelle Frechette (00:32:31) – We are going to change the alarm. Epson. Right. So I mean.

Corey Maass (00:32:35) – Of course, um, or just wait and see how many people, uh.

Michelle Frechette (00:32:39) – Actually notice.

Corey Maass (00:32:40) – But oh, we could.

Michelle Frechette (00:32:41) – We could just write it in Latin and see if people realize it’s actual text, but in the different language.

Corey Maass (00:32:47) – Um, but yeah. So focusing again on identifying, hoping that the people visiting the site will go, oh, this is um, you know, this is who I am and the benefits I will reap.

Corey Maass (00:32:59) – Um, so I’m like, you really kicked off. And. Told me to make some changes and in so doing inspired me. Um, where like making overall. And again the you know, the website we have has been an amalgam of almost a year of like, oh, we need this and sort of barfing it on to the, the screen. Um, whereas coming back with actual like structure and intent. Um, and so one of the, the great changes you had me make was putting support and documentation and the blog and the Contact Us under Resources keeping that at the top. Um, and so um, and some other changes with the footer and things like that, like, um, placing content around in a way that makes more sense. Um, 

Michelle Frechette: And consistent labeling. 

Corey Maass: Mhm. Yes. Consistent labeling. Um, and, and I think, I mean, because one of the things that a new site struggles with is having enough content. To to rank with Google, but also to feel like it.

Corey Maass (00:34:08) – There’s actual depth here. Um, and and all those things. Right. But and it takes time. But, um, one of the things that I’m starting to, to flush out is, um, so just before our call, I was talking or updating this. I had previously created a web page called integrations and had listed the six SEO plugins that we currently integrate with, and that was it. That was what I was calling integrations. And I’m like, well, but now we’re starting to integrate with stock photo, uh, sites and with AI. And so it’s like, okay, so, so I can now build this out more so that it’s integrations shows the different types of integration that we have. Um, and then each one of these will have a landing page and then you know, each one. Each actual integration has a page. Um, and so, like, I was talking to, um Tako from Yoast, um, and I had created this is, this is one of those embarrassing things that that always bites everybody in the butt.

Corey Maass (00:35:15) – Um, but I had created, um, let’s see if I can find it. Yeah, I had created a a landing page for all of the integrations, but I had not actually put anything on the page. And so just so their team in considering, you know, like, do we want to deal with these people at all googled Yoast and OMGIMG and of course landed immediately on a blank page and he was like, so you might want to go fill this out. And I was like, yeah, that was embarrassing. So, um, you know, so starting to flesh these out where, you know, again, nice big image that combines the two, um, and then actually talk about the benefits of Yoast, the ground that Yoast covers, and then how we make up, pick up the slack, essentially. Um. So yeah starting to flush that out more. And so analogously again we will have OMGIMG/customers or customer types or who you are or something. And then each one of these will get their own page where we can talk about the explicit benefits.

Corey Maass (00:36:29) – Um, because somebody, go ahead.

Michelle Frechette (00:36:33) – There’s two things that are top of mind when you’re creating like a homepage when you’re marketing something is number one. What pain point is it solving for? Right. And so now what we’re doing is we’re looking at the old home page versus the new home page, so that it’s a little clearer what the pain point is, what is the problem that we’re solving. And then this section says is also addresses like can I see myself in the users for this product. Right. So there’s an example I’ve used before where there was a gosh, this was almost 30 years ago now, but there was a television commercial for a car and my daughter and I lived. It was actually in this house, um, with my parents at the time when I was in, in my MBA program. And every time that car commercial came on, it was like this hip hop kind of music. And there’s the driver. And then the passenger was doing this pop and lock kind of dancing, right? And, uh, my mom would say, I hate this commercial.

Michelle Frechette (00:37:31) – And I’d say, oh, that’s okay. You know, you know, and then like, the next time I come out, she says, I hate this commercial. And the third time she goes, I would never buy this car. And I’m, you know, sitting there marketing classes, I turn, I go, well, they don’t want you to buy their car. She’s like, why? I said, because you’re not their target audience. So if you buy the car, great. But you are not their target audience. So can you see yourself in that car? My mother would have said no. Right. But. But the people for whom it actually clicked were like, yes, I can see myself in that car. And so we want people to be like, yes, I can see myself using this product. I know what the problem is that solving, and I can see that it’s easy for me to use going forward. Is this what I told you about this before then? And I brought it right up.

Corey Maass (00:38:13) – Oh, I, I so you can’t hear the music, but it’s all about the, the music.

Corey Maass (00:38:20) – Um, like she goes, oh.

MIchelle Frechette (00:38:25) – Oh my gosh.

Corey Maass (00:38:29) – But, um, yeah, it’s a super hip commercial and and I actually. Oh Orzo stop. I actually loved the music. Um, and the music was, um, as they created it, a couple of guys who had their had a history of producing dance music made it up on the spot, like in the studio for this. And then the song became such a hit, they quick had to like, put out an album, um, to take advantage of it. I mean.

Michelle Frechette (00:39:00) – Yeah

Corey Maass (00:39:01) – Very smart and 

Michelle Frechette: Make some money. 

Corey Maass: I, I actually loved the album. I, I was, I was way too cool to admit it at the time. Um, but I like they were just talented musicians and obviously had more of a rock background because a lot of the the songs incorporated guitar and real instruments. So it was just this really great crossover.

Corey Maass (00:39:22) – And anyway, so well worth revisiting.

Michelle Frechette (00:39:27) – And that’s amazing that you just literally had it right up there. I love it, I couldn’t have told you what the car was, but you do it right there.

Corey Maass (00:39:33) – RIght? Oh, I knew it was Mitsubishi because, um, yeah, I oh Dirty Vegas. That was what they, they produced. They wound up calling themselves for that song. And I don’t know if they went on to have more of a career than that album, but.

Michelle Frechette (00:39:46) – Um, that’s awesome.

Corey Maass (00:39:47) – Because the, because the other, the other funny thing of it, at the time I was doing these art installations and, and, um, my own clothing line and stuff like that. And so I came out with a t shirt. I still love this. It’s so cynical. But in those, those shirts that just have like Helvetica black text on white. Right. But it said, um, I only listen to music I hear on car commercials.

Michelle Frechette (00:40:12) – That’s perfect.

Corey Maass (00:40:13) – And I loved walking around New York City wearing that. T shirt because it just upset everybody.

Michelle Frechette (00:40:18) – The funny thing is to like, I have told that story so many times, but I don’t dare let my mother know that I use her as an example. But anyway, yeah.

Corey Maass: (00:40:31) – Great, great reference. Great reference. 

Michelle Frecheete: You gotta see yourself. Exactly. You gotta see yourself using it.

Corey Maass (00:40:36) – Um, and I want to I want to give credit to, um, Eli Finer, um, who I follow on Twitter and have started. He’s doing so he’s an ex-developer, I think, and is focused more on teaching his from his experience of marketing. Um, so he’s been doing like marketing co-working sessions and now is doing workshops and stuff, and I’ve been really enjoying his content. And I have a newsletter that he sent out two weeks ago. January 19th. So, um, so a month ago, still in my inbox, and I maintain more or less inbox ten, never inbox zero.

Corey Maass (00:41:17) – But, um.

Michelle Frechette (00:41:19) – I don’t want to tell you what mine is.

Corey Maass (00:41:22) – There’s two there’s two schools of thought here, right. Like, you know, either you’re either you work on it or you don’t. And that’s fine. Either way, whatever works for you. But, um, I tend to keep things in my inbox that, uh, I, I’m going to come back to it because my inbox, if it’s if I’m not going to do it, I snooze it, you know, that kind of thing. So it’s sort of my to do list. But, um, real quick he outlines, um, step one, list all your features. And then underneath each feature, list the benefit. Now go the other direction, list all the benefits. And then under each one, list all the features so that you essentially have this matrix. Um, and then now you can list all the attributes of your potential customers and, and just go and pick and choose and pick and choose.

Corey Maass (00:42:09) – Um, and and so I’m, I still haven’t done the exercise but, but plan two for this so that it’s like okay, so content creators, they will have these three benefits and these ten features, whereas marketers might have these three different benefits and these 12 features that pertain the most to them. Um, and so those I want to kind of flesh out those kinds of pages.

Michelle Frechette (00:42:34) – Yep, I love it.

Corey Maass: All inspired by you Michelle.

Michelle Frechette: I’m so flattered here, I thought I hadn’t done anything yet.

Corey Maass (00:42:42) – Um. Uh. And then obviously. Testimonials. Um. Benefits and features. Features currently has its own page. Um, but my thought is and this this will bring us back up to the top, is to have sort of the three big benefits or three big features and then say, like, for the full list, click here. Um, and then. SEO and then SEO plugins that we integrate with. Um, and then completely redoing the footer based on you gave me phenomenal feedback from last time, and I have a whole to do list.

Michelle Frechette (00:43:15) – Awesome. I love making other people’s to do lists. It’s so much easier than making my own, I.

Corey Maass (00:43:20) – Know, right? And and I think I told you when when we were first talking about working together, I’m like, I get like, everybody, I get overwhelmed, I get bogged down. Um, you know, and and there’s too many options. And so analysis paralysis. But if we work together, we do these calls once a week, we come up with my punch list. You even complimented me, like, after our first call an hour later, I was like, okay, these are all done.

Michelle Frechette  (00:43:48) – And I was like, Holy cow.  Like, I haven’t even left my desk yet. How did you manage to get all that done? I love it.

Michelle Frechette (00:43:56) – Um, the one thing on your list, though, that you haven’t done yet that I don’t think you have is give me access to the socials so that I could start tweeting and posting too. So because I’m. That’s where I excel.

Corey Maass (00:44:06) – Yep, yep. And that’s, um, number three on number three on the list. So yeah.

Michelle Frechette (00:44:12) – No rush, no rush.

Corey Maass (00:44:17) – Yes. Yeah, I still have, uh, yeah. Give social account access. We use like I said, we use Radaar, um, because I bought a lifetime license, so, like, for social scheduling. 

Michelle Frechette (00:44:30) -Yeah. Yep. I get to learn a new one.

Corey Maass (00:44:31) – The the YouTube streaming. So that one’s done.

Michelle Frechette(00:44:34) – Here we are.

Corey Maass (00:44:35) – Um, but anyway, um, and so the, the last section that I wanted to sort of put into your brain and we can talk about it for a few minutes here and then, um. You know, keep talking about Async is, um, basically like we need, uh, we need some blocks of words, um, specifically, I think focused on benefits. Um, but it sort of draws like, if you haven’t left after reading this, you’re like, oh, how does it transform my, my words and images into visuals, etc., etc. Um, so kind of expounding on those, um, create stunning, compelling visuals from your WordPress content and images, um, and thinking of these each as, you know, a big stripe basically.

Corey Maass (00:45:29) – Um, and then this is where I say. Um, repurpose those visuals because, again, I think most people are initially going to be thinking about the visual as a featured image. And then how you can repurpose it for socials to get more likes and whatnot. And then so I guess so now that I’m saying it all out loud, what I’m doing is I’m breaking all of this down. The happy talk up here into, you know, here kind of the three points that we’re trying to make is that if you do it in Canva or Photoshop, it takes 12 steps.

Michelle Frechette (00:46:07) – Well, I just thought of another use. By the way, I know this is coming right out of left field, but photographers, photographers using their own, um, their own images on their website could watermark very easily using this plugin.

Corey Maass (00:46:21) – Yes. Which I think we have.

Michelle Frechette (00:46:25) – And then we talked about photographers, but I don’t remember. Okay. Cool. Yeah. Because it’s like you could just brand it.

Michelle Frechette (00:46:30) – But for a photographer, that means watermarking so that people aren’t stealing your content. 

Corey Maass (00:46:35) – Yeah. And and just. Pulling on that thread an inch. Um, I think I’d mentioned or you and I had talked briefly about. Long, long term and and thinking sometime within this year. Long term, not a decade. Um, but to get some free plug in into the plugin directory, um, to benefit from that discoverability, because every plug in I’ve ever had, 80% of the traffic came from, um, my usual cynical spiel of people who are on their website and they’re supposed to be writing blog posts or supposed to be updating products, but instead they they just like when they’re playing on their phone, they’ll go download every free plug in because it feels productive, but it’s more fun. So we may as well take advantage of that.

Michelle Frechette (00:47:28) – And honestly, there’s a there’s a lot of SEO just within the, um, the repository to right. So the plugins, the plugin repo. And there, if you think about most of the big plugins that you’ve used, a lot of them are already in there.

Michelle Frechette (00:47:44) – There’s I can think of a few that I’ve used that I had to hear about from other people because they’re not there. Right. So like Gravity Forms, for example, you’re never going to find them in the repo. But, you know, our friend Mark Westergaard has us form a lite version, and then he has, you know, the fully loaded version. And so that’s how a lot of people run is with a kind of freemium, um, to premium content.

Corey Maass (00:48:07) – Yeah. And so one of the ideas I have is to create a version that just watermarks, because I think that that is a common use case. And then it gives us that foot in the door where we can say, by the way, you can do a lot more with your images. Um, you know, and we may end up with multiple plugins. I don’t know yet, but um.

Michelle Frechette (00:48:27) – And it’s not just a featured image plugin, by the way, if you want to put things within the blog post itself, you can, you know, put some consistency with some with the way that you’re presenting your images throughout your whole site, not just in your featured image.

Corey Maass (00:48:40) – Exactly. Yeah. Yeah. So, um, yeah. And so I think under content creators, like we will mention specifically, you know, YouTubers still have to have a website to drive traffic, photographers you know, and so getting specific with content creators, I’m still not I still don’t love that phrase, but I think that that’s the phrase that people are using.

Michelle Frechette (00:49:06) – It is. Specially with the with the onset of TikTok and the rise to popularity is that is the phrase that people use to identify themselves with that kind of content as content creators and creators. And so I think that this would be a great thing for TikTokers as well. Everybody who does like they they you’ll click a link and you’ll get their, their lighthouse or their beacon or their Linktree, whatever they’re using for that. And, and I look at those and I’m like, they don’t have a website. Like they have a linktree to you. They’ll send you all these places, you know, go to my Etsy store, go to my this, go to my that, but go to YouTube, go to Instagram.

Michelle Frechette (00:49:42) – But they don’t actually have a place where they own on the web. And I think that’s interesting. So yeah, this could be perfect for them.

Corey Maass (00:49:50) – And you know what? You know. It’s so interesting that, um. It that it warranted a blog post.

Michelle Frechette  (00:50:00) – I love it. I’m. It’s true.I have actually reached out to content creators on TikTok and said, where’s your website? I’m like, oh, I don’t have one. I’m like, well, if TikTok goes down, you lose everything. So there’s that.

Corey Maass (00:50:13) – Yep, yep.

Michelle Frechette: For sure.

Corey Maass (00:50:17) – So yeah. So the one of the things but one of the things that I’m struggling with with these sections in particular is. Show. Don’t tell. Right? So create stunning, compelling visuals with your WordPress content and images. That might be. Maybe that’s the text that goes next to the 60 second video that shows how I do that. Uh. And and then repurpose these visuals so showing, you know, somehow the result of a the featured image that then also, you know, essentially we could the these kind of images where it’s like, oh, you see how you go.

Michelle Frechette  (00:51:02) – From this to this.

Corey Maass (00:51:04) – Exactly. Just a photo to an enhanced photo a what we’re calling a video, a visual enhanced visual, whatever. Um, but show it and then show it in the context of socials.

Michelle Frechette  (00:51:17) – And that’s really the socials is where it really makes a difference. There’s how many times have I gone to post somebody else’s website and be like, hey, look at this! I just read and it doesn’t return anything but a weird image like, you know, that little grey box that comes sometimes or nothing at all. They’re missing out on such opportunities, and sometimes I’ll run their post right through the Tik Tok, tI mean the Twitter checker, or the Facebook checker or the LinkedIn checker to get it to pick those things up. And it will, but they if they’ve never done it. So we should do an article on that too. How to make sure your your image will show up in the graph. Like there’s this. There’s the link. You probably do. You probably do. But if not, we should have it.

Corey Maass (00:52:03) – Yeah, I built so, you know, I built that. Our own preview. Our own checker.

Michelle Frechette (00:52:07) – Yep.

Corey Maass (00:52:08) – That shows. At least three. Yeah. Twitter, Facebook, LinkedIn. There’s more to show. Um, yeah. And then I wrote I wrote sort of a companion article, but yeah, I, I think one of the things that I think would we can do with this new homepage again, in the in the vein of trying to flush this stuff out and more words on the page and for people to find us, but also like more guidance is exactly what you just said. Where like, let’s show, you know, before and after, let’s say the benefit where you know, these these great visuals will get you more clicks. And then click here and we’ll explain to you, like you said, to how to make sure that your image shows up and stuff like that.

Michelle Frechette (00:52:57) – I Think consistency is another word we want to make sure we use like you can.

Michelle Frechette (00:53:00) – I love that you have the templating where you can be like set at once, and then you can continue to use new images and everything, but it’ll have the same general appearance so that the same border, it’ll have the same logo in the corner, so that you have this templating that is consistent in your messaging and consistent in your branding, because that’s hard to do, especially in bigger teams, to make sure that what you’re creating is consistent messaging and consistent branding.

Corey Maass (00:53:27) – I love it.

Michelle Frechette (00:53:28) – Important stuff.

Corey Maass (00:53:30) – Yeah. Well, and and so, you know, you realize the irony of you saying that is what we just said we were going to do to our poor blog page. That’s going to look like.

Michelle Frechette (00:53:40) – Well. But that’s a different story.It’s a different story. We’re, we’re we’re demonstrating we’re not the we’re not the brand that we’re selling to. So yeah. No exactly though.

Corey Maass (00:53:49) – True. Yeah. Um, well, and and something that just occurs to me is. I have plans to have.

Corey Maass (00:53:57) – To create. Right now there’s only a couple of presets, um, in the plugin. At some point, create, you know, a dozen or so and, and also kind of assign them, if it makes sense, assign them to niches. One of the other niches that Cory and I kept coming up again, uh, not up against, but um, eyeing is all these recipe websites. Um, you know, because it’s all about the it’s all about the food porn, right? 

Michelle Frechette: Yeah. Absolutely. 

Corey Maass: Um, so creating so, so. Identifying these sort of customer. Customer segments. Listing the specific benefits to them. And then also on those pages we can say and by the way, we have these specific templates catered to you marketers. You know, I don’t know, bloggers might care more about like our kind of image. That’s all text. Whereas content creators are going to care way more about a big, beautiful picture of raspberries, you know, and maybe the title small in the corner or something.

Michelle Frechette (00:55:01) – And honestly, bloggers, it’s going to depend. There’s such niches for bloggers, there’s travel bloggers, there’s food bloggers, there’s photography bloggers, there’s everything. So depending on the niche, I mean, I can think of a bunch of people who are travel bloggers, and that image is so important to draw people in to actually click through and read the article that they’re talking about, that they’ve written.

Corey Maass (00:55:21) – So so yeah, you know, we’re our hours up here. My dogs are starving. Um, but do you know, I think have a think about these are the four that I came up with. I don’t I’m content creators for sure. Um, agencies for sure. We’re all marketers, so I’m not confident in that. And blogger seems redundant, like you just said. Or too broad, you know.

Michelle Frechette  (00:55:49) – So let me give it some thought, because I think that there’s a definite benefits in all four of those. It’s just how we write about them probably.

Corey Maass (00:55:56) – You know and and or these don’t have to be the four is kind of what I’m getting at. Like if there’s a better way to organize this I’m very open to it but.

Michelle Frechette (00:56:04) – Sure. Sounds good. Um one little inconsistency. If you can scroll up to where you’ve got the like the the four. Um, places where it’s already been. There you go. Is the E cutoff on Seattle?

Corey Maass (00:56:15) – That’s their logo.

Michelle Frechette (00:56:16) – It is. That’s the way. On purpose. I thought maybe something was like a box was over. Okay.

Michelle Frechette (00:56:21) – And then scroll back down. And the only other thing. And I know that this is me being really nitpicky, but the C on creators needs to be capitalized. And I know we’re not done with this page, but that’s one of those things that drives me crazy. So. To be consistent. Other than that. Yeah. So. No. I’m excited. Um, I think there’s a lot that we’re going to be working on over the next week for sure. Looking forward to next week.

Michelle Frechette (00:56:49) – We won’t be we won’t be doing this the week. I’m in Asia though, so. People have to skip that week.

Corey Maass 00:56:56) – No commitment. 

Michelle Frechette (00:56:57) – So that’s 5th March, March 5th, I will not I will be unavailable. But uh, yeah, looking forward to it. And hopefully, hopefully the stuff we’re doing helps other people think about how they’re marketing their projects to. So yeah.

Corey Maass (00:57:10) – How one dissects a homepage.

Michelle Frechette  (00:57:13) – Yeah, it’s so important, isn’t It? 

Corey Maass: Yeah.

Michelle Frechette (00:57:17) –  I don’t know if you can overthink it. I mean, there’s so much. It is. It is your landing page, right? Like, unless you’re sending people to something for a particular reason, your home page has to be like, was it 3 to 5 seconds? Or people will make a decision on whether or not they bounce. So I think it’s less than five seconds. Honestly, it’s more like three seconds. They look and it doesn’t speak to them right away. They bounce and you do not get a sale.

Michelle Frechette (00:57:40) – So it’s about keeping people on there and making sure you’re saying the things that make them want to explore further.

Corey Maass (00:57:46) – Yeah. Yeah. And I think it’s one of the things that I’m pleased, like I’m dragging this forward, you know, working on it a little bit every day, but trying I’m not going to there was a time when I. Maybe the formula was simpler, or I or I had one formula that I believed in and so I could, like, bang out a home page in a day. Um, I also would go into Photoshop. And so I think that’s changed to where I’m like just doing it in the browser to just try to like move boxes around. But there’s there are so many methods now to like, you know, what should be on a home page and how to accomplish it. That again, it turned into analysis paralysis of like, which formula do I follow? And does this pertain to my product? And do I do I like the order that this is in.

Corey Maass (00:58:37) – And, you know, there’s some things undeniable. Like every freaking website has a hero image hero section and I spend way too much time going, but I don’t want to look like every other website. But then I’m overthinking it. Shut up. Just do it. Um, and things like customers and and testimonials like have to be there. That’s proven. But then you know, the rest of the copy.

Michelle Frechette  (00:59:01) – Yeah, yeah. It’s easier to build somebody else’s home page, too, by the way, that it is to build your own. So it’s why I’m here. So I can help. So because you guys were stuck in it for a year, I get to be fresh. Look at it with fresh eyes. So cool.

Michelle Frechette (00:59:15) – All right, well, if you if you’re here this week, if you’re watching this later, we loved having you. And, uh, we’ll be back next week, and hopefully you’ll be.

This article, Marketing a WordPress Product Live: Session 4, was published at Post Status — the community for WordPress professionals.

Leave a Reply

Your email address will not be published. Required fields are marked *

Leave a comment

Your email address will not be published. Required fields are marked *