Interview With Product Lead Jessica Frick At Pressable— Post Status Draft 133

Jessica Frick is a huge WordPress advocate and has been a contributing community member since 2008. She is the Director of Operations at Pressable, one of our Post Status sponsors. Jess joins Cory Miller to share about the amazing WordPress hosting experience Pressable offers, in addition to her own experience and expertise as a long-time member of the WordPress community.

Estimated reading time: 27 minutes


In this episode, Jess Frick, Pressable’s Director of Operations, discusses what differentiates the hosting performance and support Pressable offers WordPress users. They are a “small but mighty” hosting provider from the Automattic family powered by the agility to continuously evolve to better serve customers with diverse needs. Her enthusiasm, generosity, and honesty inspire us to use the power of WordPress for good. As a WordPress lover, Jess shares her thoughts on the benefits of being people-powered.

Top Takeaways:

  • Differentiated by Support: When facing an issue with your site, Pressable understands you don’t have time to wait for answers or be redirected to articles and links that don’t deliver real-time solutions. Pressable support is led by a team of WordPress experts with a proven record of responding in less than 3 minutes and solving issues in under 10 minutes on average.
  • Technical, User-Friendly Interface: Pressable’s single dashboard offers simple site management with a clear view of site performance and metrics. More technical users can manage multiple sites from one platform, build API applications, test site versions, and more.
  • Power of Decentralization: As we are seeing the real-time impacts of power being held singularly in other organizations, it highlights the power of the open-source community we have within WordPress. Jess shares her thoughts on how this insulates WordPress from experiencing toxic growth and protects the evolution of future technology powered by WP.

🙏 Sponsor: Pressable

Founded in 2010, Pressable is a world-class managed WordPress hosting provider built on the same data network as and WordPress VIP. With industry-leading performance, 24/7 expert support, a 100% uptime guarantee, and seamless integrations with WooCommerce and Jetpack, Pressable provides the tools you need to manage your WordPress websites and grow your business all in one place. TRY PRESSABLE→


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Interview With Product Lead Jessica Frick At Pressable

Interview With Product Lead Jessica Frick At Pressable

Cory Miller: [00:00:00] Hey everybody. Welcome back to Post Edits Draft. This is another interview in our series of product people. Um, and the intention behind this is there’s all these great products out there in WordPress. And I wanna hear from the humans that lead these products for their customers and the clients. And today I’ve got a dear friend, Jess Frick, who is over at a great hosting company called Pressable.

Also an awesome sponsor and supporter post status. And I’m excited for this. Uh, all these are so much fun to me, but I’ve known Jess a long time. I’m really excited to let you hear. What I get to hear, uh, about her passion, her vision, her values for what she does, and how she leads her team, um, and really around the product that she, she runs.

So Jess, welcome to post status draft.

Jessica Frick: Thanks for having me, Corey. As you know, we are huge supporters of post status. We love the community and I’ve been a [00:01:00] member since before I’ve been with Pressable cuz I just love everybody in the community.

Cory Miller: Also, before Corey and Lindsay, uh, were part of the ownership.

So That’s true.

Jessica Frick: That’s true. But you know what? Post status has been giving back to the community for a really long time and so you’re, you’re always honoring us and I wanna take a minute to honor you too. So. Thanks for all you do.

Cory Miller: Thanks my friend. If you don’t know Jess, you need to get to know her. By the way.

She’s an incredible human being and you’re getting ready to hear some of her experience and expertise too. Jess, could you start and tell us what your role is at Principal?

Jessica Frick: Uh, Well, we’re not really big on titles around here, but I do have one. It’s Director of Operations and what that ultimately entails is I lead our product ops and marketing here at Principal.

People think we’re a lot bigger than we are. We are a small but mighty team over here. Um, little, little known secret. Pressable has less than 20 full-time employee. We [00:02:00] are just killing it and everybody’s just wearing a bunch of hats. .

Cory Miller: I I really love that, even that as a part of automatic, um, to see us. Uh, I like your description, small and mighty team.

Uh, and we’ll talk a little bit about that too. Cause I’ve experienced that, not just because of our friendship, but as, uh, a friend of mine is a customer and I get to go in and help and experience. What you’ve done and your team does. Um, Jess, you have a vast experience in WordPress, and I know this, but I want other people to do.

Could you tell us what you’re doing, what you’ve done in WordPress, uh, before Princip?

Jessica Frick: Well, my first time using WordPress would’ve been in 2008. Um, my first job in WordPress, uh, was with Copy Blogger Media, the parent company of Studio Press. Um, and so if you ever got any swag back in the day with hashtag genesis WP that came from my house, , um, , [00:03:00] we, we grew this awesome brand and.

Honestly, I did not build with any other themes. I’m so sorry, Corey for like 10 years because it was just awesome to watch the genesis of the product. Um, and from there I got to work with the team over at Liquid Web. I was on Chris LEMAs team. We launched the first re commerce product. Um, and then about a year ago I got to join the team here at Pressable and I absolutely love it.

Cory Miller: That’s awesome. Now, one of the angles for the

part of that is product and um, so can you tell me a little bit about the principle WordPress product?

Jessica Frick: Yes, I can and I would love to. Um, some things you should know about the Pressable WordPress product is we really differentiate on support. That’s our number one thing. I know everybody says that their support is great.[00:04:00]

Um, if you’re familiar with. Automatic. You know that sometimes they’ll have support teams that kind of go across different brands. But at Pressable we have the same core group of people. Most of them are developers, all of them are WordPress experts, and you’re gonna get the same people every time. So, you know, the product that we serve is hosting, it’s great hosting, it’s powerful performance hosting, but what we really sell is the experience.

And that means you’re gonna have friends here that can help you no matter what your word. Website problem may be, um, within reason, obviously, but, uh, cuz people can do some weird stuff to word breasts. Okay. Um, but uh, the other stuff that we sell is that, uh, performance, um, A lot of people don’t realize this, but Principle was originally known as Zippy Kid.

We were one of the original three managed WordPress hosting companies in the world. And obviously that a lot’s changed since 2010 when it was founded. Um, [00:05:00] it’s. Been rebranded as pressable, and today we’re owned by Automatic something a lot of other people don’t know. Um, so the platform that we have that’s super performant is actually the same one that powers and to some extent, WordPress, v i p.

Cory Miller: Yeah, I know a lot of hosts can say performance and support. Uh, on the support side, I know the culture at Automatic is prolific with support. I, I, I recall several years ago that every team member that’s hired goes through basically their first onboarding experiences, actually doing support. And I thought to myself, that’s, that’s a company that does value support, but I’ve also experienced.

Yeah, like I said, my friend, uh, has, has a site on principal and I ran into something because, you know, I’m barely technical and, um, I can’t remember his name off the hand, top of my head, but I think it was Michael. But, um, I went to support, asked a question, thought I’ll get direction and [00:06:00] pointing. The next thing I know it’s like, Kind of really helped me try to get the, the site going and get past one of the issues that I was having though.

I was like, I’m gonna spend a couple hours googling this or have to go to post outta Slack and ask somebody and beg somebody for help. And, uh, I really did get that experience. And that to me, Jess is pretty rare in hosting. Because in the early days you remember this, you talked about 2008. I remember you go to some of these shared hosting companies and I could get incredible admin type work, like support from people.

Those days are pretty much gone until you get up to these high tiers of like hosting. So to have that kinda support is incredible. And then to your point, you just told me like support and performance. At first I go, most hosts probably brag about. Two things, but you’re backing up the performance side too, like you said, but this backbone, which is legendary and b i.

Jessica Frick: It’s true. Um, if you look at this year’s WP [00:07:00] Hosting Benchmarks studies, um, and if you’re not familiar with WP Hosting Benchmark, um, review Signal runs these every year, hosts have to pay to participate. Because there is no favoritism, there is no way you can kind of grease the wheels. And if anybody does anything that looks untoward, he blasts you and tells everybody what you did.

Um, but he legitimately, Kevin from Rude View Signal will do these tests and you enter in a variety of categories. and in this year’s test, pressable aced every single level we were in. We got top awards in every single category we entered. Um, and that’s a reflection of our environment. Um, we don’t need to rely only on caching, but our caching is awesome.

Um, we have, you know, industry leading PHP resources, and I would say that our CPUs can probably best, most other host.

Cory Miller: I, I tell you, you’re not kidding when you talk about Kevin, I get to meet him, um, this [00:08:00] summer in Porto like you did too, I’m sure. And, um, Kevin is a purist. He’s extremely passionate about what he does, and I know he’s been doing the benchmarks for a long time and to, to pass.

It’s this pretty, pretty incredible, um, I, I, I would say it’s not for the faint of heart. Go through Kevin’s benchmarks and things, so that’s great. Backing it up from an external source like Kevin, and he’s in the process community and pretty active. So yeah, we’re proud. Awesome. Okay, so we talked a little bit about the product manage WordPress hosting support performance Two highlights.

Um, what, uh, tell me about the types of customers. If you’re a customer looking at principle or looking at managed Word Press hosting, who are you, who, who, who did you build the product for, essentially?

Jessica Frick: That’s a really good question. Um, and honestly, [00:09:00] there are two main audiences that we work with and it, it sounds overly simplified to say it this way.

Um, The, the more simple user that just needs powerful hosting with great support. And then the more advanced user, um, which might be a developer or an agency, um, you know, an agency, like there’s so many different kinds of agencies. You might have an agency that’s. Super technical and some that are not. Um, I would say that we are ideal for agencies that are operating multiple websites for their clients because we make it super easy to manage multiple sites in one place.

Um, I would also say that we’re good for agencies that have their own special workflows. We have get integration tools. Um, we are able to help you with custom API applications, um, SSH and WP CLI and all. Stuff. And then of course, um, for the business owner who just has an e-commerce store [00:10:00] that gets crazy waves of traffic every single time her story gets picked up on TikTok and it happens, you know, a couple times a month.

We’ve got her back. because our hosting out of the box can handle huge amounts of traffic at any given moment. And so most of the time, you know, she doesn’t even have to pay attention to her website, but when she does, she needs help and she needs it now. And that’s where we come in. One of the things I didn’t get to mention is our support has some pretty incredible statistics.

So our average first response time is under three. So when that business owner needs our help, she’s not waiting for like 20 minutes for somebody to respond to her chat. We’re there our average resolution time, Corey is under 10 minutes. So it’s not like you write us and then you’ve gotta wait for us to ask four other people.

We’re there and we’re helping you and we fix it. Um, so I would say, you know, even more simplified than all of [00:11:00] that, we’re probably not gonna be your first host. We’re gonna be the host that you graduate to when you’ve experienced support at some other places, or when you’ve outgrown what their resources can offer you.

Um, you know, maybe your sites are slow, maybe you’re experiencing downtime. Um, we have a 100% uptime guarantee, and we’re able to offer that because we have automatic failover included for free. And because we know that your sites aren’t gonna go down here, So .

Cory Miller: Okay. Tell, tell me more about that. So, a hundred percent guarantee.

I, I know I’ve been to hundreds of, you know, hosting sites since like 99.9, and I go, okay, cool. Why does it, why does it, ma, I mean, and, and I’m not running an e-commerce store that if I, if I’m down for a minute, I probably lost a thousand dollars, right? Mm-hmm. , tell me why that matters. A hundred percent. And what that means.

A hundred percent uptime and the automatic.

Jessica Frick: You can fit a lot of excuses in 0.1%. Corey[00:12:00]

Cory Miller: That’s good.

Jessica Frick: You know, there are a lot of things you can say. Oh, that’s the 0.1. No, we we’re a hundred percent up time. We got you. Um, I was just talking with one of our agencies yesterday who’s been with us for, since 2017, and they’ve never had a site go down, ever. And they host hundreds of sites with us.

Cory Miller: And that matters. You know, you got the 99.999 or whatever, and then a hundred percent. Um, for sure, like I at, at Ithe, I knew when our site went down, we lost money. Now we didn’t lose thousands of dollars, but we were losing opportunity cost. I mean, there’s a big value to that. Yeah. Um, tell me, because I just don’t even know what is automatic, fell over.

Jessica Frick: Automatic failover means if for some reason there’s a problem with the mechanics and the systems, we will automatically redirect your traffic to your exact [00:13:00] site on a different server elsewhere. So it’s kind of like that high availability experience where if it goes wrong here, we got you over here.

When you’re using our name servers, we’ve got you everywhere.

Cory Miller: Okay. Hat tip. Make sure your name servers are at the host and particularly with Pressable cuz you wanna take advantage of that, that’s outstanding. Um, okay. Tell me, um, do you wanna show me a little bit of the dashboard and the product itself?

Jessica Frick: I do, yeah.

So you asked like who we’re for, and you know, one of the things that I’m super proud of when it comes to Pressable is it is an extremely technical interface, but it can be done. Um, and it can be used in such a way that. Someone who’s not super technical will also appreciate it. I’m so sorry. Like myself.

Yeah. Well you, but also, you know, you are technical. [00:14:00] Um, I would say that there are also some people that just sort of see this, and I’m so sorry, I’m having some technical issues. We’re gonna have to edit this.

Cory Miller: Yep. We’ll edit it. Yeah. Lemme start with.

Jessica Frick: One of the things that I absolutely love about our interface is that it’s great for technical people, but it’s easy to use for people who maybe aren’t quite as technical. So when you log into your account, this is what you’re gonna see. Obviously not these sites, this is our demo account. Um, but you know, right off the bat you can see your sites, you know where they all are.

Um, and you’ve, we’ve got a new feature here called collaborators. I’ll get to that in a. Um, but let’s dig into a site right now. Demoable . Mm-hmm. . It’s not a real site, don’t go to it. Um, but when you get in here, you can immediately get a nice overview. You can see what PHP version you’re running, what WordPress version you’re running.

Um, by the way, we will allow you to be on the [00:15:00] previous release, the current stable, or you can go on beta. Um, that is something that we offer here and we’re very proud to do that, especially because we know that sometimes you might need a little more time for testing. So, um, we offer you the opportunity to leave notes for your team.

Let’s say you’re working in here with multiple others and you’re gonna need to just kind of have those admin. Pieces of information that’s right there within the dashboard. Here’s where you’re gonna have your domain information. Um, obviously our name servers, um, and we can also give you IP addresses. Uh, then we have performance.

Um, if this was a live site, you would see more data here and it’s just gonna kinda give you that pulse check on what your site’s doing this month. Um, I could probably spend a long time on this, but I won’t cause we only have a couple minutes. But you’re gonna have all of your users for this particular site here, we offer backups 30 days.

Oh, by the way, our backup storage is complimentary. That does not go [00:16:00] against your total storage that you have for your plan, and then of course, that get integration. What I wanted to show you also was collaborators. So collaborators is gonna give you a way to have multiple people in your account, but not everybody can do everything.

Um, I know at some other host when you add somebody, you basically get to be an admin or just, you know, a viewer. Uh, here, if you want somebody to be able to get that WordPress access, maybe you’d never wanna give them the ability to delete or disable. But they’re also gonna need to be able to get that SFTP access.

You can fine tune the experience for that one particular person right here. Um, something else that’s coming up that’s gonna be super exciting. Uh, we’re introducing something called the One Press Login. One thing that we’ve heard from our customers is it’s kind of annoying to have to enter your credentials every single time you wanna go into your WP admin.

And [00:17:00] so here on your site details, we’re going to give you that one press login button, and it’s going to basically work like a one time password. Automatically and securely log you into your dashboard. No passwords needed. We also offer email through Titan Mail. This is an upsell. Um, we have usage data for you here.

It’s really nothing super exciting or sexy. Um, billing is no nothing to write home about . make billing sexy. Um, but you know, we also have site performance reports. We have collaborator reports. If you’ve got a bunch of collaborators on your site and you’re. Who all is on this and what do they do? Um, you’ve got different site usage reports, all of these, you click the report and it’s gonna send you an email.

Um, please don’t spam us there, but basically, we’re trying to make it easy to manage a whole bunch of sites and [00:18:00] just to keep your finger on the pulse of what all of them are doing.

Cory Miller: I can see that collaborator report, especially if you have a team and different hands in the, in the kitchen. Yeah. Um, for sure.

Jessica Frick: Yeah. And then of course, you know, if you wanna build your own API application, you can come here and create your api. And we have all of our documentation published here. Um, this is not behind a paywall, so if you ever wanna see if you could do that here, chances are you can.

Cory Miller: Fantastic. I love that. Yeah.

Well, thanks for that quick overview. Uh, I like to see the pro, you know, the dashboard. Um, I, I’m sure unlike many people listening that I go to, uh, Page or sales page one day, and then it’s months, maybe even years before I go back when I have a need. And so I like showing the product because I want people to see the experience.

And one thing that stuck out just was like, how fast that even the admin side oh, uh, was rocking.

Jessica Frick: Yeah, it’s super, super fast and it’s [00:19:00] super fast. Even if you have hundreds of websites as opposed to just one. Um, that’s something that, you know, obviously I do a lot of testing at our competitors. That’s not something you get every.

Cory Miller: Yep. Well, okay, thanks. Now, we talked about the product. We’ve talked a little bit about what you’re looking forward to, but I really want to ask that question. What things are you doing? What things are you excited about at Principal?

Jessica Frick: I know a lot of people aren’t comfortable talking about this, but I love talking about what’s coming soon.

Um, we have some really fun features coming soon. One of the things is going to include the ability to have kind of a template of your site. Um, Right now, our competitors would call them, you know, templates or, uh, maybe even stencils. It’s gonna give you a way to just clone your site, but with all of the different settings and plugins attached to it, um, that’s coming soon.

Obviously, the One Press login that I mentioned, we are also looking to bring [00:20:00] forward smart plugin updates, so you’ll be able to update plugins for one site or multiple. Easily in a safe way. And then we also are looking to improve the sinking between staging and live. This is something that honestly, I have not seen anyone do.

Beautifully. Like there’s problems everywhere when you’re trying to do this. Um, one of the things that we are trying to keep an eye on though, is the changes that are happening with full site editing. Um, you know, a lot of other hosts might have an easy button. I shouldn’t say a lot, but a couple of other hosts have an easy button.

And basically what that’s gonna do is just exclude your databases from syncing your staging environment to your production environment. And that would be fine because you obviously don’t wanna overwrite your W commerce data, comments, all the other dynamic stuff that happens. But with full sight editing, a lot of that data is being stored in those same places that you’re currently excluding.

So we’re trying to [00:21:00] like fine tune. So that you get what you want to have from staging moved over. Um, and just to make it fast and easy too. Ultimately, the, the things that we’re trying to develop are things that people have directly asked us for. Um, we love hearing from our customers and we love hearing from people who would be customers, but perhaps they’re held from, you know, for one reason or another.

Um, One of the cool things about us being small and mighty is we actually act on those. Mm-hmm. . And so if somebody’s watching this and you’re not a customer because this or that, please tell me cuz we’ll build it

Cory Miller: And by the way, Jess is in post set of slacks. She can even DM her. Yeah. So I wanna go back to something you talked about the syncing, and there’s a nuance there that I hadn’t thought about, which is all the databases. So could you gimme some examples of that? Uh, particular instance? I know you said, uh, full side [00:22:00] editing.

Uh, But I, I’m, I’m, I’ll just confess to you, I’m a newbie to staging. I have used, uh, principle staging mm-hmm. to, um, we’re, we’re working on a rebrand of, uh, post and I was like, I just want to get a site that I can go do. And I’ve been using the staging for that, but could you tell me what a little bit more details about, or examples of how that might be really critical for store owners, agencies and developers?

I’m sure they know these answers, but I want to.

Jessica Frick: So, having worked in hosting for a long time, I can tell you it is shocking how few people actually use staging environments. So high five to you, my friend, for doing an staging environment first. Um, one of the problems is you get your staging site exactly how you want it, and then you need to be able to push it live.

And for the, the old way to do it was just to completely overwrite your site. The thing is, and like picking on post status, I know you guys have. [00:23:00] I know you even have a store, but I can’t remember if your store is actually on the, the site or not, or if it’s external. Um, but you know, if you have that kind of data coming in on the regular, there are a few ways you can go about it.

Um, the first would be like a two stage migration where you would migrate it. At a single point in time, and then like, kind of do your stuff and then you would bring to date the Delta. Um, so for example, blog vault can actually do that for you. They do a great job with that. Um, and so they’ll bring over the, the data, but you’re still gonna have that tiny window where you might miss a pro, a purchase or you know, somebody might be doing something on a membership site and you’re gonna lose that activity in that moment.

Um, one way to counter that is to put up a, like. Under maintenance. Interstitial or something that basically lets people know that whatever you’re doing right now, not gonna count, or you just can’t do it right now. Um, but the other [00:24:00] option is to create a nuanced tool that does not include that data when they overwrite it.

Um, because whatever is happening on staging is not going to include all of that purchase data. Something people haven’t considered a lot of times is when you bring an entire production site over to your staging, you might actually have all of that e-commerce stuff in place. And so heaven forbid you’ve got a membership site.

It could be charging subscriptions on. You gotta be real careful of that. And so one of the things that we’re also working to do is to make sure that that kind of stuff doesn’t happen in staging. Just a blanket rule that you can’t be charging for things and you know, running, running different processes that could negatively impact you cuz you didn’t mean to do that there.

Cory Miller: Yeah, I can see how you just eliminated how critical that is for a w uh, like a W Commerce site, um, with some of those things because you do have this continuum amount of data and storages or staging as a best practice, [00:25:00] and this is a nuance to make sure you’re capturing those educations. I think that really stands out, particularly in e-commerce, but I think you showed some other ways where I don’t want that thing.

To be missed or I don’t want that thing to be updated. And some of my experience with backups, I kind of, I, I’m aware of some of those type of nuances and that’s, I, I ask for my own edification, but also I think it highlights that the person leading the team I knows, knows their stuff. And I love, I love talking with you because you always give me something new to think about.

Jessica Frick: Well, thank you. That’s a very nice thing to say.

Cory Miller: You bet. Well,

Jessica Frick: fortunately I work with some people that are smarter than me too. So , I think I’m great. You should meet the team.

Cory Miller: Well, my next and close to my last question is I, I just wanna get your thoughts about tech WordPress in general. We talked a lot about hosting nuances, the things that you’re working on, you’re already doing, have done, [00:26:00] um, performance and support being some big highlights backed up, but some really good reasons.

Um, To be able to say we do performance and support extremely well. But I really wanna turn the page and ask you your thoughts about tech and WordPress and what you see coming up and what you’re excited about with WordPress and then tech overall.

Jessica Frick: You know, it’s, um, This is a really interesting question because we’re at a strange time right now.

You know, for a minute, every time you turned around, another WordPress company was getting acquired and I feel like we’re kind of in a lull for a little bit. That’s not to say that somebody’s not gonna get acquired while we’re on this call, but it could have , but for a minute, there was like every single day.

Um, but what’s also interesting is we’re seeing, you know, different companies tightening up. Um, Be it the market conditions or some other, you know, variable. We’re, we’re seeing a lot of companies, you know, really getting into conserve [00:27:00] mode and it’s been interesting to watch how they’re doing that. Um, thankfully we’ve not seen a lot of companies just laying off a whole bunch of people.

Um, it’s happened, but it’s not happening like you’re seeing with other big tech. And I think part of the reason that WordPress is probably a little more insulated is because I think by and large the WordPress community has perhaps been more stable to grow in the first place. Um, I think it’s gonna be interesting to see what happens in the hosting world, but also, you know, in the future of plugins, um, and certainly themes, especially with, you know, blocks becoming what they are.

Um, I’m really interested to see how that plays out for the community because at the heart of it, I mean core, you know me, I love WordPress. Like I love WordPress, but part of, one of the, part of the reason that I love WordPress so much is because I [00:28:00] love the community. You know, we have a lot of really great, genuine, smart, helpful people.

You know, if we’re being honest, yeah, there’s some jerks, but that’s. A small percentage. Mm-hmm. , most people would stop what they’re doing to help you if you needed it. And I think that that’s also part of why we’ve become kind of insulated, um, from that toxic growth. I guess if you’ll let me get kind of spicy.

Yeah. Um, , I think we know who is Awesome. Generally speaking, and we all kind of look out for each other, and I really, really love that about. Yeah. Um, what I’m thinking about tech right now, we’re, we’re seeing a situation where one of the biggest social networks has been bought by a single individual and love them, hate ’em, or don’t even care about ’em.

[00:29:00] It’s making some pretty big changes to the product itself and the audience that uses it. And one of the things that I love about WordPress is that it’s open. And you know, a lot of people want to blame one specific person for things. And yeah, of course he’s influential, but he doesn’t control the whole project.

And so I think it’s made me more grateful, um, seeing how it can go wrong when you have just that one super rich guy that can make all the shots. And then you have WordPress where it really is, you know, power to the people

Cory Miller: and you can fork it. I don’t think you can fork Twitter, but you can’t fork WordPress and it has been forked.

It has. So even if there are powerful structures, you can still take the code and and go elsewhere. Yeah. Decentralization is definitely something that I’ve heard a lot from members and in these interviews because it’s uh, really key in part of the power [00:30:00] WordPress is that, um, it can power everything from my little blog on my stage inside principle, uh, to you.

Uh, very big house in Washington DC that happens to be white. Yeah. And so like, it’s, it’s crazy. All the applications. I, uh, as I’ve talked to agency owners and, and technical people, what WordPress is being used for, but at the core, that open source philosophy really resonates and. Powerful. And I think we’re seeing that, like from what you’re saying too, is like we’re seeing that the power that WordPress is and continues to be, it’s not owned necessarily by one person.

It can be used, the freedom that we have

Jessica Frick: and people are building cool things to go with it. You know, things on top of it. You know, before we started recording, we were talking about the world of podcasting and the things that are built to, you know, work alongside it, you know, pocket casts and various others.

Um, we were talking about custom applications that people are building. I think WordPress itself is going to [00:31:00] continue as a building block for a lot of other cool technology in the future. And, So excited to see it happen and honestly I hope one of the ideas is mine cuz I feel like you and I would be really good, rich people.

Cory Miller: Yes, totally. I think we would very generous . Just Rick, thank you so much. Can you tell people, uh, where to find more about you in principal?

Jessica Frick: Yes. Come visit us at and if you wanna find me, I am in the post status slack. Um, if you’re not in post status, let’s fix that problem first. Uh, but you can also find me at if you want.

Cory Miller: Awesome. Thanks so much. Yes, for the time today, and I hope you’ll go check out our principal dot com’s offerings and see what we’re talking about.

Jessica Frick: Thanks, Cory.

This article was published at Post Status — the community for WordPress professionals.

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