Marketing a WordPress Product Live: Session 14

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass delve into their product’s development and marketing strategies. They discuss the technical challenges of image management, including resizing and the potential for automated featured and open graph image placement. The conversation also explores the idea of creating media kits and the integration of their… Continue reading Marketing a WordPress Product Live: Session 14

Marketing a WordPress Product Live: Session 14

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass delve into their product’s development and marketing strategies. They discuss the technical challenges of image management, including resizing and the potential for automated featured and open graph image placement. The conversation also explores the idea of creating media kits and the integration of their… Continue reading Marketing a WordPress Product Live: Session 14

Marketing a WordPress Product Live: Session 13

Transcript ↓ In this podcast episode, MIchelle Frenchette and Corey Maas discuss the plugin’s features and user experience. They address user feedback, particularly issues with the onboarding process and interface design. The host demonstrates how to create a site and install the plugin, emphasizing the importance of template creation for image generation. They also consider… Continue reading Marketing a WordPress Product Live: Session 13

Marketing a WordPress Product Live: Session 12

Transcript ↓ In this podcast episode, Corey Maass and Michelle Frechette, co-hosts of a live marketing session, delve into the nuances of marketing a WordPress product. They explore the creation of customer personas, the differentiation between various customer types, and the importance of tailored marketing strategies. The discussion covers the challenges of targeting decision makers… Continue reading Marketing a WordPress Product Live: Session 12

Marketing a WordPress Product Live: Session 11

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass delve into their experiences with design and technical challenges. They discuss the intricacies of using Beaver Builder for creating a 404 page, with Corey expressing frustration over camera issues and a desire to enhance brand representation. Michelle brings up an accessibility oversight in a… Continue reading Marketing a WordPress Product Live: Session 11

Marketing a WordPress Product Live: Session 10

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website’s homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold to enhance user engagement and consider the visibility of pricing information in the website navigation… Continue reading Marketing a WordPress Product Live: Session 10

Marketing a WordPress Product Live: Session 9

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass explore the intricacies of managing online communities within the WordPress ecosystem. MIchelle shares insights from their involvement with a Mastermind group and moderating a Facebook group for LearnDash, emphasizing the importance of nurturing community connections. Corey discusses their experiences with various online platforms, including… Continue reading Marketing a WordPress Product Live: Session 9

Marketing a WordPress Product Live: Session 8

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass discuss their experiences at a WordPress Rochester April Meetup. Michelle recounts giving a talk on WordPress and image optimization, focusing on audience engagement and technical challenges. Corey reflects on the presentation’s success and its technical and engagement aspects. They also explore broader topics like… Continue reading Marketing a WordPress Product Live: Session 8

Marketing a WordPress Product Live: Session 7

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass engage in a casual and candid conversation about the intricacies of marketing, public speaking, and community building within the WordPress and tech sectors. They touch upon their personal experiences with managing social media, attending WordCamp Asia, and the challenges of live broadcasting. The discussion… Continue reading Marketing a WordPress Product Live: Session 7

Marketing a WordPress Product Live: Session 6

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass brainstorm strategies to enhance their product’s appeal and visibility. They discuss adding engaging features to their website, similar to how children desire flashy bike accessories. They explore the idea of reframing their website to highlight the product’s awesomeness, keeping an updated blog, and engaging… Continue reading Marketing a WordPress Product Live: Session 6