Omnichannel or Multichannel?

Here’s a detailed post from Bradley Taylor for GoDaddy‘s WooCommerce Wednesdays — all about multichannel selling. I was curious to see why that’s being billed as the future of e-commerce. I’ve read more about “omnichannel” as the buzzword of the future. Neither is something that WooCommerce does well without extensive customization. The idea behind omnichannel…