I became a founder when I started Yoast. However, I did not feel like a founder until I left Yoast. If you work in the company you founded, then your job is the role you have. I was CEO and, later on, CPO, in charge of product. The last role I fulfilled at Yoast was… Continue reading How to become a founder
Category: Business
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The startup trick doesn’t exist
It only happens once in a blue moon: You’ll tweak one single thing in your messaging, your check-out, or your email list and that change is the trick. It changes everything, skyrocketing your sales indefinitely. A lot of startups spend their time looking for the trick. Searching for the holy grail. Hoping that it will… Continue reading The startup trick doesn’t exist
Business Roundup Week Ending March 1
Automattic’s AI Content Deal Sparks Criticism Automattic is reportedly in talks to sell access to the content of Tumblr and WordPress.com users to AI companies like Midjourney and OpenAI. Website 404 Media broke the news this week, claiming possession of insider info and documents that confirm ongoing negotiations. In response, Automattic published a policy outlining… Continue reading Business Roundup Week Ending March 1
You Don’t Need to Know Code to Build a Successful WP Plugin Business.
With all the consolidation happening in the WordPress plugin ecosystem, it’s easy to think that it’d be futile to start your own WP plugin business. But the reality is that there are many small plugin developers making a living flying under the radar of the big dogs. As Valuable as 1 Big Project Per Year… Continue reading You Don’t Need to Know Code to Build a Successful WP Plugin Business.
Our Evolving Roles & Team at Post Status
Dear Post Status Community, I’m writing to share some news about my evolving role and great news about additions and growth on our team at Post Status to support you. After much consideration with our partners and team, I’ve decided to step back from the day-to-day operations of our business and community to explore new… Continue reading Our Evolving Roles & Team at Post Status
Business Roundup Week Ending February 23
WordPress Performance Team Releases 2 More Speed-Focused Plugins The Core Performance Team released two plugins that accelerate lazy loading and pre-render predicted page navigation. The Auto-Sizes for Lazy-Loaded Images plugin sets the sizes attribute to auto for deferred images. This speeds up the download of images that will be needed when users scroll. The Speculation… Continue reading Business Roundup Week Ending February 23
Changes in the plugin business in the last 15 years
Note from Joost: Marieke and I have decided to start taking turns writing this weekly column, to even better reflect the multiple words within WordPress. So, this week, it’s me! When I started building plugins in 2006, premium plugins did not exist. I just built plugins because I felt functionality was missing in the WordPress… Continue reading Changes in the plugin business in the last 15 years
Business Roundup Week Ending February 16
Content Marketing After the Content Apocalypse TLDR: Facing falling revenue, traffic declines and reader exhaustion with news, the media industry needs to dramatically reinvent itself for long-term survival in the digital era. The media industry is facing an “extinction-level event” with declining revenue, falling readership, and widespread layoffs across print, digital, and broadcast outlets. Factors… Continue reading Business Roundup Week Ending February 16
About employees, job titles, and professional growth
In 2019, I wrote a blog post titled Why your name should be your job title. At the beginning of Yoast, when we hired our first employees, I hated job titles. I also hated job descriptions. I found them so very limiting. We had a whole load of work that had to be done, and… Continue reading About employees, job titles, and professional growth
About employees, job titles, and professional growth
In 2019, I wrote a blog post titled Why your name should be your job title. At the beginning of Yoast, when we hired our first employees, I hated job titles. I also hated job descriptions. I found them so very limiting. We had a whole load of work that had to be done, and… Continue reading About employees, job titles, and professional growth