Launching a WordPress Product in Public: Session 27

Transcript ↓

In this podcast episode, Corey Miller and Cory Maass discuss the development of their WordPress product. They talk about the recent updates, beta testing, and user feedback that have helped shape the product. They also discuss their marketing strategies, including the use of newsletters, ads, and an intro video. The duo also plans to offer an introductory rate and consider a Black Friday sale. They express gratitude for the feedback received and discuss the importance of reaching out to relevant communities for promotion. They conclude by agreeing to work together on upcoming plans.

Top Takeaways:

Soft Product Launch Strategy: The conversation discusses a soft launch strategy for their product, OMG IMG. They plan to leverage their mailing list and create promotional content like explainer videos and slides to ensure a successful initial release.
Promotional Content Creation: The conversation highlights the importance of creating various promotional content types, including explainer videos and slides, to showcase the product’s features and benefits to potential customers.
Leveraging Social Media: They discuss the value of sharing promotional content on social media platforms and how using their product to create eye-catching images for social sharing can demonstrate its practicality.
Introductory Pricing Strategy: The product launch will involve an introductory pricing strategy, with the idea of encouraging customers to purchase multiple licenses by offering a unique “share with a friend” incentive.

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Transcript

Corey Miller (00:00:02) – All right. Session 27. Corey and Corey launched in a WordPress product. Wow. Couple of updates today.

Cory Maass (00:00:32) – The update in which they actually there’s a real thing to talk about. So yeah, until pretty much yesterday, it was. It’s only lived in my imagination and on my computer. So, yeah. What’s that?

Corey Miller (00:00:54) – Virtual awesomeness.

Cory Maass (00:00:56) – I’m supposed to zoom my camera in zoom.

Corey Miller (00:01:01) – So we have product updates, beta testing, update and then talk about Black Friday, Cyber Monday.

Cory Maass (00:01:08) – Right. So yeah. So product updates. Um, man, I’ve been cranking nights and weekends and basically let the madness creep in. Um, Justin Vincent of texting years ago on his podcast with Jason. Haven’t listened to our a long time. Sorry, gentlemen, but Justin Vincent, uh, to me, coined the phrase a long time ago.

Cory Maass (00:01:40) – Oh, God. Um, the madness when, like, you’ve got an idea for a product or an app or something, and you just can’t let it go. Oops. Sorry. I’m busy surrounded by dogs here. Um. You know and can’t get it out of your head. Can’t stop thinking about it for me. End up waking up in the middle of the night and have to get up and start working on it kind of nonsense. And I’ve done a really good job. The meds help of waking up, thinking about things a little bit and then going back to sleep, but in the last week was like, you know, for a week I can choose to burn the candle at both ends. So I’ve done so. And yeah, so the got those presets that we built last from the last call. Got two of them implemented with little thumbnails that I outlined in a used balsamic mockup, because have a license from like 2008. Thank you, Balsamic, for letting me buy that once and still use the app.

Cory Maass (00:02:52) – So you know, now you can choose. When you’re starting a new project. You can either choose to what size and shape you want and start with a blank canvas, or you’ve got these presets.

Cory Maass (00:03:07) – And. Yeah. And so I kind of drew a line in the sand, said, okay, that’s it. Um, and I was determined, determined, determined that Tuesday, Wednesday of this week, I would finally get the beta version out to a few people. Not even not even into the like. $49 for a year crew. But like, you know, the half dozen people that are willing to put it on a website and let it break things. The other big the other big kerfuffle was. I couldn’t I was having trouble in integrating with the EDD auto updates which think is now working. I knew it was. I was making some dumb mistake and sure enough. So I’m missing variable or something. So those, those guys. Those folks support folks at EDD are great. Highly recommend that product.

Cory Maass (00:04:08) – Always. Um, but yeah, so sent out a beta version to to a handful of people and one gentleman over on the Mega Maker Slack. Simon. I knew he was going to be the right kind of beta tester. Right. Because I posted in there was like, hey, if anybody’s interested, you know, I’ve got a few slots. And and he wrote back that, yes, I’m interested. And then like five messages on like, here’s what I expected to do. Here’s feedback on the landing page that’s already live. I was like, yes, this is going to be a good beta tester. Sure enough. Um, got him a first version. And right away he came back and sent me a bunch of what are they Loom videos of, you know, here’s what I see. Here’s what I’d expect to happen and it’s not happening. And maybe this is a bug and stuff like that. So I was like, this is cool. Um, so. One of the the big.

Cory Maass (00:05:14) – Issues that I’ve already. I’ve already remedied. After. Thankfully, my my other brain stormer, Lindsey, sat down and like, was like, I need to just talk at you for two minutes. Um, and it’s kind of great because she’s not the target audience, you know, honestly, most of the time doesn’t have context or what the heck I’m talking about, but I’ll just kind of say it back to me in a different way or. Um, the way I had it was it’s kind of. I was emulating WordPress. Right. So you create a blog post. And you and you save it or you don’t. Right. WordPress auto saves, but you might or might not come back to it. But if you want a post to exist, like if you want to publish a post, you have to save it. And the weird analogy, or the weird difference in our flow is, um, the better example is is I finally came up with a good example is we’re more like Microsoft Word.

Cory Maass (00:06:21) – As much as I don’t want to say we’re like Microsoft or Microsoft product, but Microsoft Word, you you could open up word, type a bunch of things, hit save as PDF. And then close word and it would say, do you want to save this? Like, do you want to edit? Maybe you want to edit this again in the future and you might say, no. But that PDF exists. Right? And so we we create we have a builder, an editor like like Microsoft Word that lets you create images. You might or might not want to save the actual work document. Um. And and that was so that was so I had that option. It’s like you could save images. You could save an OGimage. You could download the image, you could save featured image. But there was a separate checkbox for do you want to save this as a project. And I always that never sat right with me. I was like, nobody’s going to know what a project is. We’re going to have to educate blah, blah, blah.

Cory Maass (00:07:26) – And Lindseys like, well, why don’t why don’t you just save it anyway? Like, what’s what’s the harm? And I was like, oh, right. You know, we keep going back to Canva. You open up a thing in Canva, do whatever you want to do. There is no save button. Just like in the, you know, the different. The different way to look at this is Google Docs rather than Microsoft Word. So it’s like you open up a Google doc. It’s just now automatically. It exists. So now what we call a project always, always exists. It’s just autosave. You can you can leave before it saves. But and maybe down the road we add an autosave. But you are prompted when you try to leave. It says, are you sure you want to not say, you know, abandon your changes, but. If you save an OG image. If you save a featured image, the project is just saved. And so now when you go back to because what he kept doing was he’s like, I’ve saved my featured image or I’ve saved my my open graph image.

Cory Maass (00:08:35) – And then I go back to the main screen and I’m like, I’m just seeing an empty. It’s just basically a white screen of where, you know, where’s my project? Why doesn’t that exist? So so that was the first big shift in and great feedback. So. So yeah, that’s that’s that and a couple of other little bugs. His other good feedback was I had put the primary OG image or OMG IMG menu or link button. We have settings under settings in the WordPress admin. Um, but I put OMG IMG under media. And he’s like, I didn’t expect to find it there. But think that’s fine. Like, at least for now, I still think that’s more analogous than he said he’d. He’d like to see it under settings, but that doesn’t sit right with me then, you know, like I wouldn’t expect it to be there. And I tend to skew or. Go away from top level menu items because too many plugins to me. Create top level menu items. But maybe that’s a change we make down the road.

Corey Miller (00:09:54) – Um. Yeah, that’s that’s good feedback. Deeper feedback than I was expecting. Um. As far as creating the OG images and stuff. They like the experience.

Cory Maass (00:10:12) – Yeah, yeah. He said. He said the builders. Great. Makes total sense. The only other thing that the feedback he gave that makes total sense. So. We’ve talked about this a little bit before. In the builder, you’ve got all the options on the left broken down by a section. So even if you’ve just got like a text element, you know, there’s the potential for, you know, dozens and dozens of font size and letter spacing. And, you know, do you want a background color? Should the background color be, you know, go end to edge or should it just be like a highlighter type of line? Do you underline, do you want an overline strikethrough mean, you know, on and on. And so instead of showing all of those, I put them all in a menu. And then a buddy of mine showed me the docs for tTailwind, the CSS framework.

Cory Maass (00:11:11) – And he’s like, they just even just in the docs, they chunk them really well. So it’s like, you know, text attributes or text, you know, or you know. All the all the options around the images, it’s like, oh great, that makes total sense. So then put them into sort of into groups. So in in that menu item. It would say border. And then so all of the options for the border, the thickness, the color, you know, is it dashed or solid would come up together. Um, and then. And then and this is one of those like the problem with working with Corey with an E is I discover by building. And so I created the menu that had all the attributes, then grouped the attributes. And then so those now show under a heading that says border. And then I made it collapsible. And he’s like why wouldn’t you just have all of them showing but collapsed. And so we’ve gone all the way in a circle.

Cory Maass (00:12:17) – But it makes total sense. So it’s like instead of having to click on a button and discover these things, he’s like, because I’m going to I’m going to want, you know, I’m going to want to load them anyway or see what they all are anyway. Um, and so I’m still kind of debating about that, but but I like that way of thinking and closing all those, seeing all of them closed. It does make sense that it if we get to like where they are, ten things collapse. Maybe it gets too much again. But anyway I’m digressing his but he’s like yeah, the builder makes total sense. Loading the preset. He’s like it just worked. And it was amazing and gorgeous. I was like, yes.

Corey Miller (00:13:02) – Yeah. Is good. So really. Okay. So productivity just kind of tweaking some, you know. Just making some minor tweaks to things. Flow a lot of flow.

Cory Maass (00:13:20) – Yeah, he and a couple of other things that he just kind of brought up of, like he’s like, why? So I’ve, I’ve.

Cory Maass (00:13:29) – When you go to do something with an image. Make your image the way you want and then you click save as. And you can save it as a template. Which means now, whenever you say create a new thing, it will be an option there. And and that’s kind of that’s, that’s a, that’s a whole it’s one thing to think about. And then there’s save it as the image for the site, save it as the image for the post. Save it as the featured image for the post. Assuming you have selected a post right, you can and think that he. Brought up. So I think there was some always hate to say confusion because it’s like he’s following my lead as a product designer, right. But he he wound up saving. This, he created a post specific open graph image, so it had the title of the post, the excerpt of the post, and he’s like, I want. To. I want an open graph image for every post on my site to look like this.

Cory Maass (00:14:42) – So he selected save as site wide open graph image. And I’m like, no. You need to down the road. Soon we’re going to have the option where you can apply a template to every post. When that post gets published, which is different from the site wide open graph image, which is what which is not post specific and is what will show by default. If you don’t have an open graph image created for that page. So like your privacy page, your contact us page, your home page. If you don’t create a page specific open graph image, this is the image that will show if anybody shares anything on your site that doesn’t have. And so I changed the language a little bit. But I’m. I suspect that that is something it’s again, it’s what’s interesting is it’s what is the expectations that people come in with. And so they are applying those expectations to the product as they see it versus what the product does. And so it’s like I have to change the language or the flow or whatever.

Cory Maass (00:15:54) – So one of the other things. Was. Um, on that save as screen. The biggest buttons at the top, which I realize now is kind of arbitrary, is like, do you want to save a JPEG or a PNG with a little description and got a compliment on, you know, you’re just the your descriptions of the difference are good. Um. But he’s like, why? Why is this a choice? And in his opinion, everything should be a JPEG which don’t necessarily agree. But I think that there’s going to be there’s more thinking to be done around that. And also like, I guess what I’m starting to. Sorry, this is all very off the cuff, obviously. But I’m thinking about. Like. (00:16:49) There’s things like if if you want to save a template. Oh, I know what it is. Okay, so like, you create a, you create an image that has the post title in it because for a block of text you’ve selected, populate it with the post title.

Cory Maass (00:17:10) – It. It makes one. It makes no sense that that is now. Becomes a sight open graph image. Probably because it’s it’s post specific. Maybe you want to do that, but it’s like I want to start. I want to show a warning that says you have selected post specific content. Are you sure you want to save this as your site wide open graph image? And so same with like PNG and JPEG is like if it if it includes an image, it probably should be a JPEG. If it doesn’t include an image, it’s probably should be a PNG, you know. And so we can start to make some some. Guidelines or suggestions or. You know, that kind of thing built in.

Corey Miller (00:17:58) – Okay. So implementing the feedback. And then what’s your thoughts about next steps regarding the product? When do you want to go out of beta? Are you thinking about launch? This might go into your third point, but where do you think we are?

Cory Maass (00:18:20) – Yeah.I so I’ve sent again sent out beta to think three other people.

Cory Maass (00:18:28) – And have not heard anything yet. Um. Come on. People sent it out yesterday. It’s been like 12 hours. Why have you not devoted all of your time and attention to this new thing that I’ve sent you? Um. Kidding. Obviously. Um. But yeah. So I guess hoping to get. At least I’m viewing it as a sanity check, right? Like, I even uploaded this to a couple of my own websites. Started clicking through because it, you know, you install a new plugin, it brings up a welcome screen. And that welcome screen broke and was like, okay, great bug, let me go fix it. I haven’t looked at the welcome screen for a month, you know. And so it’s it’s stuff like that where it’s like I want and I, and I want to push out a couple of like baby releases where like I change a word and then I and then I push an update because I want to prove to myself that the EDD updates are working because. That’s that’s frankly, that’s the only thing that matters that it has to work.

Cory Maass (00:19:34) – Because that way, like as I discover, bugs can push new versions four times a day. Doesn’t matter how often. But all that to answer your question, I’m hoping, like in a week.

Corey Miller: Okay.

Cory Maass: Like we might as well start selling it. You know, it doesn’t do a lot of things, but that’s okay. It does something.

Corey Miller: Yeah.

Cory Maass: It delivers value.

Corey Miller: Okay.

Cory Maass: I need to. Take a look at the to do list. It definitely I like it’s it’s a. A big separate feature to auto generate in the background when a post gets published. And it seems like that’s what a lot of people are asking for. Set it and forget it kind of thing. Um, so that’s a priority for me. And then. Um.

Cory Maass (00:20:42) – The stuff we listed last week. Bullet points. You know, there’s some basic formatting stuff and. Extra little options we want. But again those are going to we’re going to add those forever you know. Um. So think the the other the other big thing soon is going to be reintegrating the device.

Cory Maass (00:21:06) – What I call the device the mockup images. So go take a picture of your home page. Wrapped in an iPhone and bring that back in. Because I think that that’s such a powerful feature. And we already built it. We just have to add it to the new version. So.

Corey Miller (00:21:32) – Okay. Well, that brings me to. Um, what we need to do for launch night anticipates contain them with Black Friday potential. Like keeping that in mind is is key for sure.

Cory Maass (00:21:50) – So. Yeah. The, the yeah, the, the other thing that I typed into our little agenda for today was, you know. The Post Status message went out today. BenLard WP has been asking people for contributions. I’ve never done a Black Friday sale before. Um, but where we want to offer an introductory rate anyway, I was like, here’s a great way to just get this thing immediately listed on a dozen different sites and people that people are actively looking, looking at. Um, and in fact, a lot of non WordPress insider types, I know, go and scour through these things.

Cory Maass (00:22:42) – Um, which would be great. It would be great to. Get a, you know, get a, get at least a little bit already. Get away from just posting in Post Status and Mega Maker and on my Twitter where that’s full of other WordPress insiders. Yeah.

Corey Miller (00:22:59) – Yeah. Um, okay. So what? Trying to think what we were talking about discount wise for the intro. And maybe that’s the Black Friday.

Cory Maass (00:23:09) – That’s what I’m thinking. So we talked about $ 49 a year.

Corey Miller (00:23:18) – Yep.

Cory Maass (00:23:19) – As like the introductory price. Mean that’s what we pushed at WordCamp US. That’s what I’ve offered to beta testers and but end up mean at least this first list. They’re getting at least a year for free, which I think is fair. And then, you know, but initial initial sales offering. But I already feel very confident about bumping this to $100 a year. And I really liked.Um. Our thinking.

Cory Maass (00:23:53) – Like think. We talked about this in the context of an introductory rate, but. I want, think I always want until until proven otherwise.

Cory Maass (00:24:04) – Essentially, the experiment I want to run is $99 is not one site, but two. And it even says on the sales page. Um, ah, the pricing page. Whatever. Like share with the friend. I just think that’s such a neat idea. And I know people are going to be like, well, can I give you $50 for one site?

Corey Miller (00:24:33) – So yeah, that happened while I was back. But what makes me think is we say agencies are target kind of thing. Put it on yours. Try it on the client site. I like that built in viral marketing. Yeah.

Cory Maass (00:24:54) – Yeah. My I sort of revisited the pricing page without you because I had to wipe EDD and then reset it all while I was trying to figure out what the heck I’d done wrong, and. It went and looked at again a couple of other big web, big website or big WordPress plugins and it’s like $ 99. Where did they land? And obviously this is all. Pricing is always speculation until people are buy or don’t. Where are you?

Cory Maass (00:25:29) – So, 49 a year. Introductory launch price. Um, so-called website plan. Oh, I forgot that this happens. Now, I don’t know how this happens. Yeah, it’s only on my machine. If I wave my arms around. No, it didn’t work that time. But if I do a peace sign. There.

Cory Maass (00:25:56) – That’s. So I have to figure this out because it’s the other. It was doing it on Google Meet. So how is it now doing it in zoom. So it’s got to be on my computer. Okay, this is freaking me out. Now. This is just realizing this is in my camera or something. Um.

Corey Miller (00:26:17) – Well. So we want to get listed in the Black Friday stuff. Maybe we have two different coupon codes. One is for the launch and then one is Black Friday. So that people go, this is a Black Friday thing. And mean we could launch to our list. I don’t know how big our list is now, but.

Corey Miller (00:26:42) – We need to get the word about the intro when we’re ready to launch, because it’ll be another month and a half for Black Friday Cyber Monday. Um. So just trying to think how to handle that. Is, you know, we could well, we could say launch pricing. On the thing up until like the week before Black Friday, Cyber Monday. And then just switch that terminology Black Friday, Cyber Monday.

Cory Maass (00:27:14) – Right? That’s kind of what I was thinking. It was like basically a launch pricing for six weeks. AKA Black Friday Cyber Monday for an extra week, essentially because you only offer those prices for the 4 or 5 days.

Corey Miller (00:27:31) – I need to be thinking what we need for lunch. Obviously a intro email blog post. We’re live. And then keep the socials on about it. With the intro pricing. And then just the two coupon codes.

Cory Maass (00:28:10) – Which are easy enough to set up. Yeah. But I think that’s I’m excited like that feels that feels right to me. That gets us.

Cory Maass (00:28:24) – A small but initial push with the folks on our list, the folks who have been following us here, the folks who follow on Twitter. The value is absolutely there. And then. And, you know, in the past I’ve done I’ve talked about this a few times on other sites, like I’ve used Appsumo or something like that as essentially a, a launch. Yeah, a way to get a bump. Right. And, and never expected to do it forever. And so to me, the coincidental timing of Black Friday feels the same, where it’s like, oh, here’s a here’s a. Don’t want to say quick and don’t want to say easy, but a direct way to to spread the word further. And so then what? December by December we’re up to full, full pricing.

Corey Miller (00:29:31) – Just trying to think how we can. Anything else we can do to kind of get some momentum for it.

Cory Maass (00:29:41) – Blimp.When’s the Super Bowl? January. Yeah. Get an ad ready.

Corey Miller (00:29:52) – Yeah. We should buy a super bowl ad.

Corey Miller (00:30:06) – And then my mind kind of thought like some kind of live event.

Cory Maass (00:30:12) – Um.

Corey Miller (00:30:14) – We do these, but. Don’t know.

Corey Miller (00:30:27) – Like we’re talking about the two licenses put on your site, showcase it, put it on the client site. That’s a great one. Um, and I was like, all these maintenance companies, sitecare companies. You know, thinking through how they can see what we’re doing that could offer their maintenance clients more value. Since we just got you. A new plugin that increases SEO value. Readership, social shares, and really enhances your your your content. In Google and the social networks. Um.

Corey Miller (00:31:14) – I’ll go into the blog post. But try to think what else?

Cory Maass (00:31:30) – Yeah. This is this is intriguing to me. Right? Like. Build, build, build. And then mean. And this is exactly what every. SAS plug in, e-book. You know, web based entrepreneur struggles with. Okay, I did the thing. I have the thing. Now what? No. And it’s it’s helpful that.

Cory Maass (00:32:02) – We have a little bit of reach. We are active members of a community. And that. That gets a little bit of. Word out. Um.

Cory Maass (00:32:18) – But then what? You know, and it’s like, okay, so you know, you can you can do you can do sales and you can do marketing, so you can do ads. Um, I think down the road. There’s. I want to like. I subscribe to a lot, a lot of newsletters. Because there’s more and more I’m finding. I’m pleased that it’s almost like the the blog post has been replaced by the newsletter. Which I think will we will see that fluctuate. I’ve already seen it grow and shrink a couple of times because people are trying to monetize it. You know, these platforms have come out from monetizing newsletters and think that a lot of people are not going to succeed with that, which it doesn’t mean they don’t have good content, but it’s no different than selling any other thing. How do you get people to buy into your thing? But but anyway, a lot of great content in a lot of newsletters.

Cory Maass (00:33:14) – A lot of them are selling ads or sponsored spots, things like that. Which I think is a really neat way to like, get into people’s inboxes. So I definitely want to explore that down the road. I’ve never had any luck with ads and feel like that’s a year down the road, or more, when we’ve actually got a budget and more established base, and then we’re trying to really reach. You know, the moms and pops. Because for right now, it’s. Trying to get to the like you said, it’s the people who probably already have their ear to the ground. In WordPress, the agency folks, the developer, people with clients, freelancers, that kind of thing. So oh mean. So yeah. Blog post which leads to a press release. That press release should then go to all of the the WordPress news outlets. Korea Corey have finally after 27 freaking. Hours of ums and ahs have in fact launched a WordPress product. Um, you know, so that’ll help think get get a bit of the word out.

Cory Maass (00:34:29) – Um. And my thought is we need it. We need an intro video to show what this thing does. So. I might even that might even be on me to hit pause on development. Other than bugs that come in and do that, it shouldn’t usually just takes me an afternoon to do something. It won’t. It won’t be very flashy, but.

Corey Miller (00:35:04) – Yeah, I was, I was thinking like. That would lead to a post and social shares and all this stuff is. You know why images. Why you should be paying attention to this. What it can do. I was trying to write down some of those. Uh, because we want to hit those home. Should they take a step? Because you can actually increase the value of your site presence, your blog post, your content, and like in the intro video. You know, before and after. Um, we could share those things like, hey, we’re on a mission to change. Love it. You know, wugly.

Corey Miller (00:35:48) – You know, the boring still featured images. That show up on these. And, you know, here’s some reason you should pay attention to it and how it can be used for client sites, your own content to increase that value. And then that goes into intro pricing. What we’re doing next.

Cory Maass (00:36:10) – I keep getting this is not evergreen, but I keep getting asked now that Twitter has removed titles and the URL is just sort of kind of there. In the image. Like like. Yeah. Right. So so you use our plugin to now put the title in the image. Rather than going to Canva. Dot dot, you know, or just having a pretty picture. So it’s like right there. That’s something that people are talking about. And we solve that. Solved for that.

Corey Miller (00:36:51) – Yeah, like I was thinking how we could use our own content or other peoples and showcase, like from here to here. You got your OG image gallery. Stuff. And like I’ve shown it in our own, even some of the slides is like if we put together a couple slides in OMG. Um, you know.

Corey Miller (00:37:19) – These are software to do that.

Cory Maass (00:37:22) – Yeah, that’s a neat idea.

Corey Miller (00:37:27) – I mean, there’s there’s a part of this we could do content. Not like written long form content, but use it, you know, like like little slides three, three ways showing all the social networks but actually use on OMG to share those like they. Would probably want some content on the post but have the post with this three ways. Here it is. And then shoot you could even get ChatGPT or something to help us write the content and the social shares out like demonstrate with demonstrate the power of the software using the software.

Cory Maass: Yep.

Corey Miller: I like that. I like that like. That probably helped us with some templates and some ideas and things too. But with these, some of these bullet point things and just building them.

Corey Miller (00:38:40) – Be pretty cool. Because we get a ton of this. You know that we talked about and just pulling some of those up and just using OMG IMG to to build them.

Speaker 3 (00:38:58) – Yeah.

Corey Miller (00:38:59) – Logos on the on the actual slide. Maybe there’s a built with. There’s a whole canvas series we can say, like, I put two, the second in why and all those kind of reasons. And next is how you get this, how you would do this effect elsewhere. Open up Canva find a template. You’re going out of your workflow. I mean, we can do that kind of thing too. I mean actually doing the messages. In the thing is kind of compelling to me.

Cory Maass (00:39:48) – Yeah, like that a lot. And then the nice thing is that it’s mean. The whole point is to be short and catchy. So we need. You know, a dozen. Quick, easy quotes, bullet points, that kind of thing. We don’t need a dozen thousand word blog posts to prove our point. And also each of those slides goes out. On at, you know. Goes to buffer and then goes out every day on Twitter, on all socials.

Cory Maass (00:40:35) – Kind of proving the point.

Corey Miller (00:40:37) – Yeah. I think even if we just remain meeting every week is take five, ten minutes and create a couple more.

Cory Maass (00:40:51) – Okay. Yeah. The the looping back to the product, stuff like that’s the big thing I need right now is, is use. You know, I’m, I’m obviously as the developer, I’m clicking through the same three things to make sure that the bug is fixed or whatever, as opposed to stepping back, putting on our marketing hats and going, okay, let’s make a dozen slides. How quick can we do this? How painless isn’t painful.

Corey Miller (00:41:21) – Maybe, depending on where you’re at, we could do that next week. Get a round of things, you know?

Cory Maass (00:41:26) – Yeah, I think that’d be great because also, it’s like, you know, we might we might do. In my mind, we’re doing a soft opening. Like I essentially want to test the software. Feel good about sending out an email to our mailing list because we’ve warmed that up.

Cory Maass (00:41:42) – And. Excuse me, told people what’s coming and they have a sense of what it is and what’s coming. And so, you know, people might or might not purchase that way, but. Just because technically we have flipped the switch on a pricing page. It’s a soft opening. Doesn’t necessarily mean anybody’s going to know about it or come to it. And so we can start, you know, building up this content and we can and then schedule it and or decide to use it, whatever. So it’s the I definitely want. Yeah, I want an explainer video. And this is not the it’s the nerd version. The here are the features. Or here’s Cory walking through it in a couple minutes. Not the again the swooshy. Well, you know, at some point we’ll get on Upwork or Fiverr or something and hire somebody to actually do like. The top right hero video that every website. Demands, but just to have because it’s. Yeah, we’ve talked a lot about the problem and abstractly, you know, these solutions.

Cory Maass (00:42:54) – But it’s like people need to see it in action.

Corey Miller (00:42:58) – Let’s plan and do that next week then.

Speaker 3 (00:43:00) – Yeah.

Corey Miller (00:43:01) – And maybe I’ll drive on that and then you can kind of notice UX stuff. So it can kind of be a double benefit.

Cory Maass (00:43:17) – I’d be great.

Corey Miller (00:43:18) – Yeah. And we can incorporate some of the the wugly stuff.

Speaker 3 (00:43:24) – Uh.

Corey Miller (00:43:25) – Campaign. Okay. I’m writing some notes so I can get ahead of that and have them when we’re live.

Cory Maass: Awesome.

Corey Miller: Let’s chat back and forth. Get a list going.

Cory Maass (00:43:48) – Yeah. Think that’s a good idea.

Corey Miller (00:43:52) – Okay. Oh, man. Well, I appreciate all the work with the user and beta testing feedback. And I think this is a good plan. That kind of gets us using the software for the benefit of it for next week.

Cory Maass (00:44:05) – Yeah. That’s huge.

Corey Miller (00:44:08) – Funny, funny things, but just a whole campaign of OG images shared out like. Showing the product as we’re doing it. That’s that. That feels like a big win.

Cory Maass (00:44:23) – Yeah.

Corey Miller (00:44:24) – And if we shoot to get like 5 or 10, then we’ll have them.

Cory Maass (00:44:28) – Right? Yeah. Think it’s kind of like the presets. Like we we did three. Yeah. We didn’t. It’s reasonable. It’s doable. And it and it gets us moving.

Corey Miller (00:44:45) – Okay. I dig it.

Corey Miller (00:44:48) – And then we get basically a 50% off intro, 50% off, or the Black Friday stuff.

Cory Maass (00:44:57) – So. Yeah. Think if if you think that’s a good idea. Agree. That’s a good idea. Then I’ll reach out to a follow up with the Post Status form and LardWP, and then I’m sure it doesn’t work well, we’re there head over the next two weeks.

Corey Miller (00:45:18) – That works. Okay. And I’ll work on some of these I think through some of these slides. We can go over them. Live for do some live.

Cory Maass: (00:45:29) – Yeah. Sweet.

Corey Miller (00:45:35) – Thanks man.

Speaker 3 (00:45:36) – Thank you sir.

This article, Launching a WordPress Product in Public: Session 27, was published at Post Status — the community for WordPress professionals.