Marketing a WordPress Product Live: Session 5

Transcript ↓

In this podcast episode, Corey Maass and Michelle Frechette discuss plans for a future Rochester meetup presentation on images and open graph, with intentions to record and share the session on YouTube. They explore the idea of teaching using their own examples, similar to how a forum might demonstrate a product. The conversation also touches on reviewing the homepage for typos and excitement about making good plans. They encourage listener engagement through Slack, YouTube, and Twitter for ideas and feedback. The episode concludes with one speaker needing to prepare for a massage appointment and the other ensuring the next episode will proceed as scheduled.

Top Takeaways:

  • Importance of Alt Text: Michelle and Corey discuss the importance of alt text for images on websites, highlighting the need for proper descriptions to ensure accessibility.
  • Utilizing Open Graph: Corey explains the limitations of Open Graph in describing images and the need for additional metadata like OG image alt to improve accessibility.
  • Engagement at WordCamps: Michelle and Corey discuss the value of attending WordCamps for networking, learning about new plugins, and engaging with the WordPress community.
  • Feedback and Collaboration: Michelle and Corey emphasize the importance of feedback and collaboration in the iterative process of website development, indicating their willingness to receive input from others.
  • Iterative Improvement: Corey mentions the ongoing process of iterating and improving the homepage, highlighting the quick iteration phase and the importance of continuous improvement in website design and content.

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Transcript

Michelle Frechette (00:00:07) – I walk you through it. Setting up your meeting for YouTube Live.

Corey Maass (00:00:12) – I’ve never been on that side of the table before, so I don’t actually know.

Michelle Frechette (00:00:17) – We’re live now. Hello, everybody.

Corey Maass (00:00:20) – Hello. And. Yeah, somewhere I’ve got that.

Michelle Frechette (00:00:29) – And I forgot to mute it. That tab. So I was hearing myself talk to me about. Setting it up to go live, and it was very surreal. Oh, tell me your embarrassing story.

Corey Maass (00:00:46) – Um.

Michelle Frechette (00:00:47) – Oh, none of our viewers want to hear right now.

Corey Maass (00:00:50) – I know right? I, I do not see, uh, us currently live on the Post Status live. Ah. There it is. I was going to go through it on Twitter and, now myself as well.

Michelle Frechette (00:01:06) – You. I love that in Google or I’m sure you can do other places too. But in Google you can mute tabs so you can have things running without actually having to listen to them, which is I mean, I never do that for my own views on things, but I’ve heard other people do and I’m like, I’m not mad at that, but.

Michelle Frechette (00:01:26) – Yeah.

Corey Maass (00:01:28) – Right now.

Michelle Frechette (00:01:31) – Sometimes I do it so that I can participate in the chat without having that, you know, seven second delay or whatever it is.

Corey Maass (00:01:38) – Right? Exactly. There all right, at least on Twitter.

Michelle Frechette (00:01:45) – Awesome. 

Corey Maass (00:01:47) – So, yeah.So, uh, one of the. Strategies. So over Christmas it was like, okay, shifting time to shift gears or I have to turn on my ring light there. Now I look like an influencer. Um, so over Christmas. So we had a, um, good Black Friday, which was a big push to get the plugin out the door and some updates. And then, uh, over the holidays, it was like, okay, you know, we’ll continue building and pushing updates, but now it’s time to kind of shift gears and at least, you know, really start paying attention to marketing, whatever that looks like. And um, there’s I’ve been anecdotally reading a lot about people are poo-poohing ads a lot more? Um, but people still talk about how, you know, your email newsletter is your best, best asset.

Corey Maass (00:02:49) – Um, and sort of an extension of that, that I’m seeing a little bit more, um, people talking about is like newsletters are growing in success. Or maybe they’ve always been. But I’m, I’m certainly seeing more people have more success in, in running news sponsored newsletters and stuff like that. Um, and so one of my favorite newsletters is called Dense Discovery. Everybody should go check it out. It’s really cool. It’s free. Uh, you know, and then at the bottom they’ve got classifieds and it’s, and it’s one of those newsletters that like, you know, people will post on Twitter like, what’s a newsletter you read every time? That’s one of them. Um, including like I will go click on all the links. Um, and at Christmas they said, well, if you become a friend of, you know, so for some low annual fee, um, you know, it helps us succeed. And then that also lets you buy cheaper classified ads, you know, for a limited time.

Corey Maass (00:03:50) – I was like, awesome. So I went and bought a bunch of them. Spending a little bit of our little budget, you know, but said, okay, you know, one a month for four months, let’s just see what happens. And so thankfully, I at least put that in my calendar. But I had pretty much forgotten all about it. And so yes. So the this week’s arrived two days ago. Uh, no. Yesterday. And um, and I’m reading through it as I do, but I think I didn’t read through it until this morning. And there was our ad. 

Michelle Frechette: Okay. 

Corey Maass: And I’m like, uh, so the new home page that is three quarters done, or was three quarters done that I had meant to finish yesterday just to make sure it was done. Um, was not done. So yeah. So basically wasted $660. I the last I looked it was actually $666 visitors. Um, odd numerical coincidence, but they all saw the old home page instead of the new home page.

Corey Maass (00:05:01) – The old home page that we know does not convert.

Michelle Frechette (00:05:05) – And did any of the 600 and something make a purchase?

Corey Maass (00:05:10) – Not that I saw thus far.

Michelle Frechette (00:05:13) – Okay. Um, so we still stand faster that the old home page is not converting.

Corey Maass (00:05:19) – There you go. And it was a successful experiment in that we proved that the old home page does not convert.

Michelle Frechette (00:05:27) – You cannot prove a null hypothesis, but you can absolutely support it. Right?

Corey Maass (00:05:32) – Yes.

Michelle Frechette (00:05:35) – Ah, things happen. So, speaking of ads and newsletters. Uh, Matt Medeiros is the WP minute now sells classifieds on their newsletter. And like, it’s as little as $15 for, like, for one week, right. And I was like, wouldn’t it be fun since they’re called classifieds if we wrote. A classified ad for OMGIMG. As though it were like.

Corey Maass (00:06:09) – An old school classified.

Michelle Frechette (00:06:10) – Like seeking singles, right? OMGIMG seeking, um, I don’t know, WordPress websites for long walks in the park and.

Corey Maass (00:06:20) – Um.

Michelle Frechette (00:06:21) – Pina coladas on the beach. I mean, something like that. I think we should do it right. So I’ll work on text for that. We’re not here next week because I’ll be in Asia. 

Corey Maass: Right.

Michelle Frechette:  And I I’m not getting up.

Corey Maass: Humble brag.

Michelle Frechette: I mean,humble brag. I love you to death, but I am not getting up in the middle of the night to do this podcast. Next week from Asia. We will resume when I get back, um, the following week, and I will work on because I think it’s something like Twitter length. Right? So we have to really choose our, um, our characters carefully. So I, I will work on AD for that. And when we get back, we’ll, um, we’ll pick it apart and see what we think about it. But I think a lot of fun.

Corey Maass (00:07:03) – 100%. Because I it’s it’s funny that you say that. I was like, I mean I’m. I. I’d like to infuse humor in all this stuff.

Corey Maass (00:07:12) – I try not to take any of it too seriously. Um, you know, right now, actually. So the new homepage is live. Um, and it includes a life cereal joke.

Michelle Frechette (00:07:25) – And are you going to pull it up so we can take a look at it?

Corey Maass (00:07:29) – Um, I will in a second. Um, but yeah, over the testimonials. It’s it’s. They like it. Hey, Mikey. Um, yeah. Which probably some people will get, um. And some other. But anyway. Yeah. So same like I’ve, I’ve tried to have more fun with those kinds of classifieds. So the Dense Discovery, the ad that went out was pretty literal. Like if you have a word, you know, reuse your WordPress content. It used our old tagline, the let your images do the talking, which so that converted. I mean, we got, you know, hundreds that clicked through. Um, but I was thinking about if I don’t think we have a classified in in next weeks, but whenever the next one goes out, I was thinking about modifying it to say, um, if you clicked on the one last time, you know, click on it.

Corey Maass (00:08:20) – You, you saw the wrong home, you saw us with our pants down or some, you know, some silly thing, because then they’ll all be like, wait, what? And then they’ll click through again and they might even click through whether they clicked before or not.

Michelle Frechette (00:08:33) – Maybe something like it wasn’t a 404 page, but it might as well have been.

Corey Maass (00:08:37) – There you go. Love it. Love it. Rather than because, like there’s people, at least on this one, they they tend to write sentences. And so but the sentences don’t change. And so you’re like oh it’s that thing again. So then it’s like you can definitely probably see that you get fewer clicks over time. Whereas like if you had a fresh sentence, something funky or funny or weird or um. Oh man, if the classified just said 404. Like literally nothing. 404 page not found. Or some. Some like something really weird and caustic like that. Um. Or what’s the what’s the whatever? The server. The server error.

Corey Maass (00:09:22) – I am a teapot.

Michelle Frechette (00:09:24) – Um, yes. What is that? I can’t remember, I want to say like 607 or 608, but I don’t remember. I, I, I’m just making it up now because I’m like, I, I know it’s not 404.

Corey Maass (00:09:35) – Right.

Michelle Frechette (00:09:37) – But there’s you remind me of. And this is a little off topic, but along the same lines of whimsy. Right. So one of my absolute favorite Ted talks of all times is, is like the journey of a 404 page. It’s not exactly what it’s called. Uh, Rami Malek, I think. No, Rami. That’s a that’s an actor. I will find it. We can put it in the notes. I’ll have the I’ll have Olivia editor show notes, but it’s basically four minutes and four seconds long. So the guy timed it perfectly right. And Ronnie Gleason, that’s the same Ronnie Gleason. And it’s all about how, like, you can really delight people with your 404 pages.

Michelle Frechette (00:10:17) – And we’ve seen. I’m sure you have, I have we should make first of all, we should make a really.

Corey Maass (00:10:22) – Hmhm.

Michelle Frechette (00:10:23) – Badass 404 page OMGIMG. We’ll put that on the list. But, um, he talks about how you can really delight people with the 404 page and like people I hack 404 pages all the time. Right? Just to see if people are being clever with what they’re doing. And so you made me totally made me think of that too, which is like, oh, OMGIMG the 404. Oh my gosh. But uh, he goes around about the a list of the errors and how they can be increasingly disappointing as you go down them. And I’ll just leave it at that. And you can, you can uh, you can go and look at the list of them and you can see what he was talking about, or look up that Ted talk, because it was really good. Anyway, this is looking really nice.

Corey Maass (00:11:08) – Yeah. Yeah.

Corey Maass (00:11:09) – I’m. And so like I said, I was probably even more than three quarters of the way there. But there were a couple of like. As you pointed out last week, you’re like, uh, make sure the lorem ipsum goes away. So it’s like I just hid that row. Um, there was another row that I needed to, like, build a graphic for. So I spent a few hours today building a nice graphic, I think. I hope also to, um. Yeah. And, you know, so now. So now it’s here. It’s. And this is I still maintain this is way better than what we had and, more appropriately salesy. So, um.

Michelle Frechette (00:11:44) – It’s clearer what what the what the call to action is and what it is all about. And that’s what it’s so important is you only get such a brief time when somebody lands on your home page before they decide they could understand it. They know what they’re supposed to do, or they understand what you do before they bounce and look for something else.

Michelle Frechette (00:12:02) – Because if it’s not clear, if it’s very and I and you and I have both seen incredibly complex sites that work well and incredibly con con, you know, whether they’re simple or not, but sites that are either very complex and just overwhelming, you really don’t know what you’re supposed to do, or even like really simple sites where you still go, I don’t I don’t get it. I’m not sure what I’m supposed to do when I get here and I don’t know what they do. And so, like I, I joke about a lot. In the past, I’ve joked about how Amazon is one of the ugliest websites you’ll ever visit, but you get to Amazon, and as busy as it is, you know exactly what you’re supposed to do when you get there. You know exactly how to navigate that site. And so I want every site that we build, um, and that I part of, to be that simple to understand when you get there and to understand the one thing I will say about this, the more I look at this homepage though, is because of the high left slope that goes down to the right, it makes the the text look like it’s off center if you notice that.

Corey Maass (00:13:02) – Well, and yeah, and the the conundrum that you always have of left aligning text when it against centered text. You know but can’t

Michelle Frechette: You shouldn’t center everything.

Corey Maass: You know and so yeah.

Michelle Frechette (00:13:17) – And you don’t want to. Right. You don’t want a full justify on a website either.

Corey Maass (00:13:22) – Um, yeah. This like like I think I mentioned last time like this. Hey, uh, the wave. The permanent wave. Since we keep making 80s references. Um, it’s going to go away. I, I, like we said, it’s I like how nothing it is right now at least it’s just something. Um, but I like, I really like I came across this this week. Like, I really like these little icons.

Michelle Frechette (00:13:47) – Animation.

Corey Maass (00:13:48) – Um, yeah, I definitely think I want to incorporate some simple animation. And then I showed last week and this like, you know, these icons that convey a meaning, right? 

Michelle Frechette: Yeah, I like that a lot.

Corey Maass (00:14:02) – Search location. Oh, it’s all SEO related. This wave has nothing to do with images or content. So I think will I’m going to put in icons or something. Um, you know, simply floating or just. And I’ll show you the again, I stole the idea and put it in the graphic below. Um, just something that’s like, oh, we’re talking about WordPress. We’re talking about products. We’re talking about images like, you know, those kinds of icons. So yeah. So now as seen on, um, so a little more social validation. Um, I created a new, uh, explainer video. That’s now down to a minute 44 seconds.

Michelle Frechette (00:14:51) – Impressive. Can we watch it? We can take the time to watch it so you can see it. I don’t know if people can hear it, though.

Corey Maass (00:14:57) – RIght. It’s coming through the wrong speakers. Um. Let’s see if I can.

Michelle Frechette (00:15:03) – Think you should be able to within. I don’t know if not, we can just let people look at it later.

Michelle Frechette (00:15:08) – But.

Corey Maass (00:15:09) – Right. No, it won’t work because I’m only. I’m only through the mic.

Michelle Frechette (00:15:13) – Gotcha. No problem. I really like it the way it looks though. I love the back, the image that’s behind it and all of that.

Corey Maass (00:15:20) – Yeah. It was like, how do you. So yeah big slide and and I realized so at some point kind of unrelated to OMG, um, I’m going to walk through how I make these, um, because people consistently say I make good ones and so you sure do. And I was telling, um, walking a buddy through the process and he’s like, oh, wow. Cool. Um, yes, we need to fix this. But yeah. Um, so that’s down to yeah, minute and a half. Um, nice. Hey, Cory Miller watched it and said, this is absolutely amazing. So it obviously is because the man has impeccable taste. 

Michelle Frechette: He sure does. 

Corey Maass: So. So yeah. So now we’ve got the new video.

Corey Maass (00:16:07) – Um, the only thing we don’t have that I had sort of shoved in here before is there is no actual picture of the product. You’d have to watch the video. So I do think somewhere we’re going to want some sort of screenshot. 

Michelle Frechette (00:16:22) – You know, like the before and after. I think that that that’s compelling when you just have an image of the before you use of OMGING and after and how much more like I love the word compelling you have in there, like you really do create compelling images that just make it very clear what, like what the call to action is or what the information is. Um, as opposed to here’s a beautiful picture of, you know, a mountain. And and so I was like, come travel to such and such a place or. Yeah, just makes it much clearer because the, the internet’s about information.

Corey Maass (00:16:58) – Right. Um, so yeah. And floated the what I currently think are the top three benefits, um here and then you can click through to more.

Corey Maass (00:17:07) – That was kind of buried before um, this is the ridiculous graphic that I made today. But I think like.

Michelle Frechette (00:17:15) -I like it. I mean, it at first glance is like, that’s a lot, but it’s actually very clear.

Corey Maass (00:17:22) – Thank you. Yeah, I. I’ve been working mentally working on this for ages, um, and have made a few different versions and finally knocked this out today, and I feel like it. Conveys what I’ve been trying to convey.

Michelle Frechette (00:17:42) – Yeah, and I love it. And I love the colors, too. They really match the whole aesthetic, which is nice.

Corey Maass (00:17:48) – Um, yeah. And and so this is this I think is kind of the abstract version of what you were just talking about, like, we need somehow down the road. Um, like, I, I really like. WP Beaver Builders. So you scroll down to here and they show you a little bit of panels, you know, and you’re like. And I’m. I have a hard time with this because I’m like, I know what it does.

Corey Maass (00:18:16) – And so I don’t think that most people at first glance will understand the panels that they’re looking at. But but it’s still I feel like there’s there’s product validation, like there’s third party validation. And then you’re also like, oh, if nothing else, that’s a nice UI and I know I can click on those things comfortably. So.

Michelle Frechette (00:18:38) – It’s WordPress-y. It really is just WordPress-y. Right. Like it looks like WordPress. And so I think there’s some value in that too because nobody’s coming to OMGIMG. Nobody’s going to WP Beaver builder without already having made the decision to use WordPress or already using WordPress. So I think that that’s very clear. I also really like how you went from grey to color, like it went from my boring post to look how awesome this post is, right? So I love that too.

Corey Maass (00:19:03) – Cool. Because that yeah, lots of decisions like that went into it literally took me all afternoon. But um, happy with it, at least for a first draft.

Corey Maass (00:19:13) – And I can always obviously tweak it. Um, yeah. Testimonials. They like it. 

Michelle Frechette (00:19:20) – Hey, Mikey. Uh. And he hates everything.

Corey Maass (00:19:21) – Yeah. Um, definitely one of my homework assignments to get more testimonials. That’s the only one that’s up there right now.

Michelle Frechette (00:19:28) – The only other thing I want to talk about, though, is we do need to worry about a little bit more about the contrast. And I don’t know if you’ve looked at that, but that dark gray and light gray probably needs a little more contrast for accessibility.

Corey Maass (00:19:39) – Agreed. Yeah. I haven’t I have not done a good, um, assessment overall. Like going gray and white, gray and white. I don’t I don’t love that either. But it’s just again, do something and then make it better. Right. Kind of I. 

Michelle Frechette (00:19:56) – Yeah. Of course. I’m on the, uh, WordPress accessibility day team, so I, I have to do my due diligence and actually say it out loud.

Corey Maass (00:20:04) – 100%. Um, and, and one of the things that I’ve come to learn about accessibility, um, way, way out of the weeds, 10,000 foot view is that it’s a process, right? Like there’s not yes, there might be right answers to a lot of the little questions, but at high level, you keep massaging, you keep revisiting and that kind of thing.

Corey Maass (00:20:28) – And so that’s I feel good about like, okay, I had to get something on the screen. And then now, you know, tomorrow I’ll go through and actually do an assessment, make sure that all everything has all tags and, and, you know, all that kind of stuff.

Michelle Frechette (00:20:42) – Yeah. We should probably put, um, the accessibility checker plugin on the site too. It’s a free plugin. We could throw in there and just make sure that we’ve covered all our bases.

Corey Maass (00:20:50) – That’s a good idea. Um, integrations with SEO plugins. Um, and I think I talked about last time like these actually link through to pages that explain this.

Michelle Frechette (00:21:03) – Yeah, I love that.

Corey Maass (00:21:04) – And, uh, so, uh, two two things I think I’m going to do tomorrow. Um, one is so I just pushed a new version today that, um, built-in you can search or. I told you this. Um. Pexels, Unsplash, and Pixabay. So I want would I want to create pages for those somewhere.

Michelle Frechette (00:21:30) – Oh, that’s a great idea.

Corey Maass (00:21:30) – As as integrations. And then hidden right now is the row that is our customer types. Because again we want to put, you know, do essentially a profile for each of those um, this section I hate.

Michelle Frechette (00:21:45) – It need to pop more right?

Corey Maass (00:21:48) – It it the whole. Okay. It it does. It technically says what it needs to say, but it doesn’t. It’s not well laid out. It looks, you know, kind of broken. Um, I’m still struggling with the information architecture aspect of, you know, how do. Yeah. How do we make this look nice? It probably should be another actual graphic somehow, rather than just trying to do two lists. Um. But it’s there for now.

Michelle Frechette (00:22:21) – But the image but the information is there and that’s what’s important. And we can continue to tweak that as we go.

Corey Maass (00:22:26) – Exactly, exactly. And then what I was just doing before we, we jumped on is um, is um. What do I want to say? Michelle’s copyrighted. No TM long list of footer changes that need to happen.

Michelle Frechette (00:22:44) – That’s right.

Corey Maass (00:22:46) – Um.

Michelle Frechette (00:22:47) – All in due time.

Corey Maass (00:22:49) – Right, exactly. Um, yeah. We’ve essentially repeating. The the resources tab from the top. Um, like essentially, you know, you end up repeating this stuff, which is the right thing to do. Um, but also adding affiliate link for affiliates. Um.

Michelle Frechette (00:23:11) – The about page.

Corey Maass (00:23:12) – Podcast which we have. Yeah the about page. So a bunch of the stuff that’s down here um, and then um, I oh, and so then also creating content pages for um, like we have, we have tools, right. Like little side projects that we’ve built crop express. Um open. What is it? Opengraph.online. Um, and then our little social preview tool. And so I think instead of trying to cram all those into the footer, I’m going to have something that says tools. And then on that.

Michelle Frechette: That’s a good idea. 

Corey Maass: It’ll it’ll take you, it’ll describe each one and take you through to them. Um, because we’re already trying to cram way too much into this.

Michelle Frechette (00:23:52) – Yeah, yeah. Well, that makes a lot of sense. I like that a lot.

Corey Maass (00:23:58) – We still live in the era of the Mega footer, but I would like.

Michelle Frechette (00:24:02) – We don’t have to.

Corey Maass (00:24:04) – Right. Um, or well organized. I remember for a while people were doing like, especially in WordPress, like menus, on menus, on menus. Right. Like it’s a window, you know, like a window, like the start button thing.

Michelle Frechette (00:24:18) – I remember that.

Corey Maass (00:24:19) – I like to think that hopefully people have gotten a little away from that, but maybe not. 

Michelle Frechette (00:24:24) – I where was it? I just saw something about mega menus. Is it something that’s coming in. I think it’s coming in WordPress 6.5 maybe about mega menus. And I was like, I. Have used mega menus in the past. And then I think to myself. Like how mega do it. Does it have to be like, what’s the right way to to do navigation? Because there is a right way. Right? So 

Corey Maass: Right.

Michelle Frechette (00:24:48) – Or at least a better way to do navigation depending on your site. So there’s not one right way, I guess, what I’m trying to say. And I think.

Corey Maass (00:24:54) – That that’s like, you know, Amazon. Yeah a lot. This is this has kind of replaced the mega menu. Like we see this kind of thing where it’s the a long list of things that then take you into a list of things that take you, you know, that take you somewhere. But.

Michelle Frechette (00:25:10) – Exactly. But you still have a little bit of.

Corey Maass (00:25:13) – You know the what? What would it be like? The the the Mayan temple of of menus, you know.

Michelle Frechette (00:25:21) – Right. Exactly.

Corey Maass (00:25:22) – Step down, step down, step down.

Michelle Frechette (00:25:24) – The first time I learned how to put, um, images in the mega menu, I was just like. I felt so powerful. I well, I it was years ago. Like, I don’t want you to be like, why did I ask her to be part of this? It was years ago, but I felt like, look what I can do.

Michelle Frechette (00:25:39) – Like it was. Yeah, but anyway, another lifetime.

Corey Maass (00:25:45) – We all, you know, we we all learn from our mistakes. Like forgetting that you’re running an ad and then have to push a a website live at and.

Michelle Frechette (00:25:53) – Trends change to like we’re I see no parallax on this site so that’s a good thing right. So I had a site or two with tons of parallax in the past because it was like, look what you can do with this, right? But just because you can doesn’t mean you should.

Corey Maass (00:26:10) – Yeah. Yeah. I, I’m not I, I like the I’m a fan of this kind of ignorable animation. Yeah. Um, parallax like I’ve put it on some client sites and it just, it always ends up because Chrome, you end up people with 400 tabs open, and Chrome does a phenomenal job of handling it as best as it can. But at some point it’s going to start stuttering. Um, and, or you end up with, you know, text over images that you can’t read.

Corey Maass (00:26:41) – And, um, and then and then the sites that, like, essentially don’t load until you’re scrolling and I’m like scrolling fast. So I’m missing your information. Like, I feel like it undermines the point.

Michelle Frechette (00:26:55) – And I’m not an I’m not an accessibility expert, but I’ve heard that parallax can be an accessibility nightmare as well. So you need to be really cautious about how you’re using it.

Corey Maass (00:27:04) – Yeah I’m sure.

Michelle Frechette (00:27:06) – So this is looking really great. That’s awesome. I’m impressed.

Corey Maass (00:27:12) – Thank you.

Michelle Frechette (00:27:13) – I love the work your doing.

Corey Maass: Getting there. 

Michelle Frechette: Um, yeah. For sure. I’ve been putting a little bit of thought into, um, outside of the home page and thinking about some ideas for the Facebook group, thinking about some ideas to start with. Um, I mean, I know we have a newsletter right now, but how we can really structure the newsletter to be informational as well as sales include sales and that kind of thing. And, um. I’ve been putting some thought into social media as well. I haven’t done pull the trigger on anything because it’s all just kind of idiot ideations.

Michelle Frechette (00:27:46) – I I’m not words today, just words ideations. Yes. In my head. And so, um, you know and and it’s it’s been a crazy week, as you know, and so getting ready to go to Asia and everything. And when I come back, I feel like it’ll be a lot easier to hit the ground running because I’m not got all of these things in the air. Um, but some of the ideas that I have for the Facebook group is just on a day to day, you know, how we talked about, um, the blog page would have different ideas. Like instead of showing the consistency, you show all the different things you could do. I would love to create an image like that, whether every day, every couple of days, and just post it in the Facebook group and go, hey, here’s another image we created, but maybe have the same picture behind it for like a whole week, right? Like so this week the picture is a mountain and all the different ways that you can show something over mountain next week.

Michelle Frechette (00:28:37) – It’ll be like a kid playing with a puppy and all the things you can, you know, whatever we choose. Um, just to kind of keep that primed and ask people’s opinions of, you know, like, hey, we’re going to post these five images this week. We want to know which ones you like best, and then we’ll show you how to do them or, you know, whatever it is. Um, but some ways that we could really engage in the Facebook community as well, and we could actually take some of those and put them out on social, too. Like, I know Facebook group is a social place, but I mean, like across other social platforms. 

Corey Maass: Yeah wide open. 

Michelle Frechette: Yeah, exactly. I think that we could do that.

Corey Maass (00:29:11) – Yeah, that’s that’s awesome. Um. Yeah. Somebody uh, I don’t remember. Podcast. No. Oh, one of Hubspot’s like here, 20 20 more ideas. Um, one of them was, um, user generated content. And so I have on my list, like, I think it’s we can we can incorporate it now as it’s, um, it’s.

Corey Maass (00:29:36) – No, it’s almost no lift, technically speaking. Um, but we don’t have the user base yet, but, like, um, one of the things that I, we don’t have, because I also often look at Canva and it’s like, what features do they have that makes sense for us to replicate. Um, and so like they have a share button, you create an image and then do something with it. Um, and obviously we our version is save it as the featured image, save it as the open graph image or download it. Um. Implementing a simple share version that’s like, if you want to send it to Michelle so that she can put it on Instagram, things like that. Um, but sneaking in there a, um, post it to the, um, well, we have like so I created during WordCampUS. I, I quick banged out a site, um, that I’ve now bought four domains for because I keep realizing that the domain is bad and could be better, but ultimately they have landed on OpenGraph.online.

Corey Maass (00:30:40) – Um. Which is essentially a very simple site at the moment. Um, that I’ve got, I’ve entered in basically the top 100 sites of, of the internet. And then it goes and it scrapes the open graph image once a month, or open graph data once a month, so that you can you can see like obviously it’s still pretty new, but it’s like you can actually go see that WordPress.com, um, you know, is missing a couple of tags. And then you can see over time if it’s changed. Um, and so ultimately it’s, it’s one of these things that’s like it’s not real valuable now. It’s, it’s a little interesting now. Um, but over time, it’ll be really interesting to have had to have collected all of this data. And so we can say like, oh, look how this has evolved, or look how, you know, with certain properties like look at, look at the brands that are doing it wrong. And then and then see once they like catch up or if they decide to change, you know, and ultimately maybe we can find some trends and things like that.

Corey Maass (00:31:53) – But um, yeah, but basically, yeah, having the option of like share this to the OMGIMG gallery. Like if you’ve created a masterpiece, you know, send it to us. And obviously we would approve all images. Um, but it’s, it’s a but I think most people or people who see that would go, oh, that’s a free backlink, which we’re happy to provide. Um, sure. You know, to their website. And, and then we can build a gallery of. Good ideas essentially.

Michelle Frechette (00:32:22) – So yeah, kind of like.

Corey Maass (00:32:24) – The same vein.

Michelle Frechette (00:32:25) – The Black Museum. Is that what it’s called the that WordPress has? Yeah. Or I don’t know if WordPress created or who created it. I don’t Ann I think Ann McCarthys part of that. Uh, what about asking people like in the Facebook group to give us who, who might not have made a purchase yet, right, to give us an image and what they would want on it. We could generate that for them, show them what it could look like.

Michelle Frechette (00:32:48) – And then. Maybe follow up one on one with a discount code or something to get them started.

Corey Maass (00:32:54) – Yeah, that was another. That’s a great idea. Um, another something I came across this week that said, like, yeah, do you know, you always are supposed to start with things that don’t scale. Um, you know, start with one on one, offer a, uh, a quick demo, you know, and or, um, what do they call it? Concierge. So it’s like if you buy the if you buy the plugin, I can set it up for you, you know, and it gives me an opportunity to talk to the customer. But I like that idea. Like have people.

Michelle Frechette (00:33:27) – Suggest an image.

Corey Maass (00:33:28) – About. Right. Um, so, you know, we integrate with. Right now. The top six long long term. You know there’s there’s at least ten or more SEO plugins. Um, most of them have a slot for adding an open graph image, most of them that is site wide.

Corey Maass (00:33:49) – It is not page specific, which is where we come in. Um, and so yeah, I was thinking about or running with your idea, um. Essentially offering to make a better open graph image for them or, you know, applying our expertise. Because at this point, I’ve looked at one million and six open graph images and have a sense of, you know, because it’s what’s interesting, learning about this is like it’s it’s kind of like, I don’t know if you’ve dealt with podcasts like the setting up of and the asset side of podcasts, but iTunes demands that you upload an image that is 3000 by 3000 for every episode. Right? And yet you never see it more than 200 by 200 on your tiny little phone. 

Michelle Frechette: Yeah, exactly. 

Corey Maass: And so it’s the same with Open Graph where it’s like, you know, yes, the image full size looks like that, but you never see it that big ever, ever. You know, even even on Facebook, it’s it’s half the size. And on Twitter it’s a quarter.

Michelle Frechette (00:34:54) – And you can’t read it like that WordPress one. You can’t read it unless you click into it and open it up. But. 

Corey Maass (00:35:00) – Mhm. Yeah. Yeah.

Michelle Frechette (00:35:02) – So interesting.

Corey Maass (00:35:04) – Um, you know. So. So. Yeah, I definitely like that idea. Um. At some point, maybe you and I sit down and are like, okay, so how how do we advertise this? Essentially of like. You know, we we will. We will help you make an image, even if it’s just for the site. I’m trying to make it quick. Let’s see.

Corey Maass: (00:35:27) – Um, word.WordPress. I think it was actually.com. Right. Yeah. Dot com. Yeah. There it goes. So in Facebook you can just read it. I can’t read I can’t read this I can’t see.

Michelle Frechette (00:35:40) – I can’t read it through through your screen sharing. But if you’re seeing it better bigger than I am I’m sure.

Corey Maass (00:35:44) – Yeah. But but still most of it lost. And I realize like, these words are not there.

Corey Maass (00:35:49) – They are in effect, they are not necessarily conveying.

Michelle Frechette (00:35:53) – They’re not informational.

Corey Maass (00:35:55) – Right. You know, but.

Michelle Frechette: it’s more about the title

Corey Maass: Why aren’t they? 

Michelle Frechette (00:36:00) – Yeah, that’s a very good question. And I would be very interested to know what the alt text that they already have on this image says. That would be very interesting to know. Because creating alt text is definitely a there’s an art to it, right. To making sure that you’re doing it properly. And does it show.

Corey Maass (00:36:20) – So yeah open you know open graph doesn’t because it’s not an embedded image. There is no alt tag. But what would naturally come up is the description build a site, sell online, earn with your content and more. That’s not terrible.

Michelle Frechette (00:36:32) – It doesn’t describe the image at all.

Corey Maass (00:36:34) – But it does not describe the image. But that’s again, that’s the that’s the conflict of open graph is that it’s not meant to describe the image. You know, there is not a standard I to my my right putting .

Michelle Frechette (00:36:49) – Except it says description like.I wish that the description actually was a description, not a description of what the action is or what the sell is. If you were.

Corey Maass (00:36:55) – Well, it’s but in this case it’s the description of the site, not the image, and I don’t.

Michelle Frechette (00:37:01) – Oh, uh, okay, I’m with you. I was thinking it was the image. My mistake.

Corey Maass (00:37:05) – Right. Like. But that’s interesting. Like, there should be an OG because there’s an OG image, which is the URL, and then there’s an OG, um, image height and width. So there should be an OG image alt.

Michelle Frechette (00:37:19) – That would be nice.

Corey Maass (00:37:20) – But I don’t I don’t think that’s in the standard.

Corey Maass: (00:37:25) – Image.

Corey Maass (00:37:29) – Go. Oh. With. Oh, there is, there is, there is.

Michelle Frechette (00:37:40) – Oh, nice.

Corey Maass (00:37:41) – I have literally never seen that. 

Michelle Frechette:I like it. 

Corey Maass: So. So there’s another, another, um, aspect of our marathoning for campaigning for, um. Accessibility is like literally nobody is using that. I’ve never seen it anywhere.

Corey Maass (00:37:59) – I’ve never seen it in any SEO plug in. I’m sorry to the SEO plugins that are out there that maybe have it. I’ve never seen it. So that’s something we’re going to add tomorrow.

Michelle Frechette (00:38:10) – I like it. I’m so glad I mentioned it.

Corey Maass (00:38:13) – I really liked your suggestion of, um, you know, so there’s in in the plugin, like we auto generate an alt tag to a degree. Um, but it could be better. And so your idea of bringing it to the forefront of, like, we will do our best to autofill it for you, but but please go in and and make it better. Um, and and and then we can populate this as well. So that’s very cool.

Michelle Frechette (00:38:42) – I just edited a document today that’s going to go up on the Cadence website about alt text. And so it’s very, very fresh in my mind because I literally like within the last like a half hour before we started, before we met today, I was editing that document, so.

Corey Maass: Nice.

Michelle Frechette (00:39:00) – Yeah.

Corey Maass (00:39:02) – Um, but yeah. So I think, yeah, we’ve got, um. It’s starting from the bottom and the inside and and expanding out. And so having hopefully being having better results once we start driving more traffic to the site, um, I’m going to I’m going to revisit that. We are actually tracking like the user journey. Um, so oh, are people, you know, on the once they’re on the homepage, are they clicking through to something else or are they just bouncing?

Michelle Frechette (00:39:37) – Yeah.

Michelle Frechette (00:39:40) – Yeah. Do you do that heat map thing? I’ve always I, I’ve never implemented one on a site, but I always thought it was interesting to see where people spend time.

Corey Maass (00:39:46) -No but I can. Uh. So we run. Yeah, we run Google Analytics just because you kind of always want to run Google Analytics. Yeah, for sure. Use it or can’t figure out how to use the damn thing.

Michelle Frechette (00:40:01) – Yeah. But if you don’t do it, you’ll never have data when you want it, so.

Corey Maass (00:40:04) – Right, right. Um, you know, it’s it’s just it’s the industry standard. Um, and so and you always just want to collecting also because presumably down the road we will run ads or we will will. Yeah. Interact with other Google properties. So we want all of that back data. Um, and then we actually self host, um, Mutombo however you pronounce it. Um and so and that’s which is like open source. It’s awesome. Um, Katie Barntu and a few other people in the WordPress space have like switch to it like self-hosting and stuff because sort of obvious reasons like privacy and, um, it’s free. Um, and so you go in and you buy a few add ons, and one of the add ons we can buy is Heat Map, so we can set that up.

Michelle Frechette (00:40:52) – Um. Um, I don’t have we talked about privacy policy and, and data and that we probably need to have, uh, cookies pop up and all that kind of stuff. I don’t remember if we’ve talked over that at all.

Corey Maass (00:41:03) – We. Uh. We haven’t talked about it. Um, we. I’ll have to look into it like we have the option of of putting one on. I mean, um, just the.

Michelle Frechette (00:41:16) – GDPR stuff if we want to, because we are definitely not just US based, but make sure that we cover our basis.

Corey Maass (00:41:22) – Yeah. So if we if we travel to Europe, we don’t get detained. Um. But yeah, that’s.

Michelle Frechette (00:41:29) – I’ll be in Europe. That’s something I thought of, like just today I was like, man, I’m gonna be at work in Asia next week. I wish I had OMGIMG stickers to hand out while I’m over there. And I didn’t even think about it. I could have printed some up if I’d had, if I thought about it enough time to leave Monday.

Corey Maass (00:41:48) – I will, I will overnight them to you.

Michelle Frechette (00:41:52) – Sweet! I will make sure that they get in the hands of people in Asia.

Corey Maass (00:41:55) – Because I yeah, we have stickers. We have we even have hologram stickers.

Michelle Frechette (00:42:01) – Oh, I can’t wait to put it on my own laptop.

Speaker 3 (00:42:04) – OMGIMG stickers.

Michelle Frechette (00:42:08) – I actually carry a little what do you call like the coupon. You know, the little coupon carriers that your mom always took to the to the store or grocery store? I have one with stickers in it that I take with me to WordCamps. 

Corey Maass: That’s awesome. That’s clever. 

Michelle Frechette: Through the stickers. Yeah, I have one that says, um, you’re on mute. Nope. Still can’t hear.

Corey Maass (00:42:26) – You know, I, I’m trying to mute. Oh, that’s what it that’s the sticker says that was appropriate that I muted literally at that.

Michelle Frechette (00:42:37) – I gotta figure out where I put my stickers though, because I haven’t traveled in a while, so I’m not sure which. Which drawer.

Michelle Frechette (00:42:42) – They’re in, but I will find them and bring them with me. They might be in my bedroom because why wouldn’t they be?

Corey Maass (00:42:48) – Yeah, you just moved. So now you don’t know where anything is.

Michelle Frechette (00:42:51) – Exactly.

Michelle Frechette (00:42:54) – Um, but I will. I’ll find that because I. You saw the ones that I have that are just the Michelle Wapu stickers, right?

Corey Maass (00:43:00) – Mhm. Yep.

Michelle Frechette (00:43:01) – Yeah. So I’ll be bringing those with me to, you know, if I can find them here. Those I know were on my desk at one point but. I don’t know. I still have to pack. I have like five days to pack. Still. It’s all good. 

Corey Maass (00:43:13) – Plenty of time. All the time in the world. 

Michelle Frechette (00:43:15) – Time I will. I will slack you my home address though. So you can mail the stickers to me.

Corey Maass (00:43:19) – Yeah. Awesome. Um, yeah. We’ve got yeah, three different styles because it was. Yeah. Coming up on WordCamp US. Um, Sticker Mule had the like week of sales. 

Michelle Frechette (00:43:31) – Oh, yeah. Those are always nice.

Corey Maass (00:43:32) – Every day it was, you know, for ten bucks get, you know, 20, 50, a hundred of something. And so I just every day ordered whatever it was.

Corey Maass (00:43:41) – And then my wife was like, stop. Nobody needs that many like.

Michelle Frechette (00:43:46) – And that’ll be like Michelle took them to Asia. So I don’t know what you were talking about.

Corey Maass (00:43:50) – Heck, yeah. I mean, and and and I’m not, you know, we don’t need a thousand, but we, you know, I think we still have 100 or more, so. 

Michelle Frechette (00:43:58) – Well, I’ll also be going to Europe and working for WordCamp US this year. So just say it. I’ll take them everywhere.

Corey Maass (00:44:04) – Yeah, I’ll be at US. And Canada is I think is on the agenda now.

Michelle Frechette (00:44:09) – I’m planning to go to Canada also. It’s driving distance like, hey.

Michelle Frechette (00:44:14) – If it’s driving distance, count me in.

Corey Maass (00:44:17) – Yeah exactly, exactly. And it’s it’s neat. Like I think it’s because it’s new. Um, like, it just seemed it caught a lot of people’s attentions and. And then I think that they’ve like the email that they sent out today or yesterday about it was like there’s all anybody in Phoenix was talking about was was Canada.

Corey Maass (00:44:37) – It’s like, yeah, I think it’s just it’s one of those like we’re all looking for more things to do. And it’s they think they, they’ve chosen well of putting it in Ottawa because it’s, you know, you’re south I’m east. But it’s five hours ish for both of us. So they have.

Michelle Frechette (00:44:52) – A good meetup team there too. They’ve had they have a good track record of WordCamps in Ottawa. I’ve spoken maybe 3 or 4 times in WordCamp Ottawa before, so I can speak with confidence that it was. They were good events and I think they’ll do this well as well.

Corey Maass (00:45:07) – Are you thinking about doing it? I can, um.

Michelle Frechette (00:45:12) – so already submitted my talk. I’ve already submitted.

Corey Maass (00:45:13) – Okay. Yeah.

Michelle Frechette (00:45:15) – Yep. They really want to focus on, um, underrepresentation, especially within indigenous peoples and inclusivity. Yeah. So I, I submitted a talk that had to do with how with the evolution of underrepresented in tech and what it means and why it exists.

Corey Maass (00:45:29) – That’s great.

Corey Maass (00:45:31) – Yeah, I looked at I looked at the panels, but they do not want me on any of the panels. And, um, at this point, all of my talks are rusty. So I’m like, that’s cool. Like.

Michelle Frechette (00:45:44) – Might be a good idea to you. I was going to say you could always buff them up, though, though. You got time?

Corey Maass (00:45:49) – Yeah. At some point I will. Um, I think I’m easing back in. I used to go to, like, more than one a month, and it was a lot, a lot, you know. Was it honestly the last? Is that true? I think it’s true. So, uh. I don’t know that it was the last WordCamp I went to, but the last time I spoke at a WordCamp, so there was a I’m a I’m as as you know, and I think I, I, I, I always managed to sneak it into conversation. So I think most of our listeners know, but like I am on the side, I am a DJ and music producer, um, and dance music producer.

Corey Maass (00:46:32) – And so years ago and so I listened to a lot of dance music, most of it underground. I’m cool enough to say underground, um, but also a bunch of mainstream stuff, and especially on so Friday night, BBC radio one is all dance music, very mainstream, but it’s just so fun, and especially when you’re cooking dinner. Um, and so like, I was dancing around in my kitchen and they announced, um, biggest weekend that and the one and they do these festivals and a bunch of cities and the one in Belfast had Orbital headlining one night and Underworld headlining another night, and then a bunch of other DJs and bands that I liked. But it all in Belfast. And so I’m like sort of lamenting to my wife that. Like, oh, I’d love to go. She’s like, so go like, this is, you know, it’s life. Like, go, why not go? Yeah. Um, and and I hemmed and hawed and then the universe said, Corey, you are meant to go because WordCamp Belfast is that same weekend.

Michelle Frechette (00:47:34) – Oh, the stars aligned.

Corey Maass (00:47:37) – So the whole thing could be a write off. Um, so I submitted, but my mistake was so WordCamp Belfast. Lovely event, but a very small event. Um, and I think the novelty of having, uh, an American summit talks and, and I had my talks were pretty well practiced and so I had good pitches and stuff. So they actually booked me for to talk twice, um, one on each day.

Michelle Frechette (00:48:05) – Did you miss your event?

Corey Maass (00:48:06) – I wound up missing a fair bit of it. And, um, I mean, I got to see the headliners. I wanted to see most of the bands I see. Um, but it was exhausting because I was, like, running back forth. And then, um, thankfully, it wasn’t a music festival where you stay up all night because it was outside in a public space. So it actually was over by like 9 or 10 p.m.. So very reasonable.  But but then you’re trying to be at a WordCamp, but then 10 a.m. the next morning and uh, yeah.

Corey Maass (00:48:34) – So that after like a year of a month, a WordCamp a month, I was like, I’m a little burned out, I’m going to slow down. And then Covid hit and I’m now I’m just out of practice. So.

Michelle Frechette (00:48:47) – Yeah, I hear you. Um, well, WordCamp Rochester coming in the fall. Just saying. Well, we’ll get you down here. It’s driving distance.

Corey Maass (00:48:55) – It’s it’s a long driving distance, but I’m definitely I’m definitely thinking about it. Um, there’s a few like that. There’s one coming up in new Jersey. Montclair. Um, I.

Michelle Frechette (00:49:05) – Keep I applied to that one too.

Corey Maass (00:49:07) – Nice. I keep bugging people about Boston because, of course, that’s like the closest one for me. Um, or Montreal. But Montreal, I think, went all online this year.

Michelle Frechette (00:49:17) – They did last year. I don’t know if they’re doing one again this year or not.

Corey Maass (00:49:20) – Oh, maybe I have it. The other. Yeah. Maybe it was last fall.

Michelle Frechette (00:49:23) – Yeah it was.

Michelle Frechette (00:49:24) – I spoke.

Corey Maass (00:49:25) – Using that one.

Michelle Frechette (00:49:26) – Yeah. That was my I think I spoke at eight camps last year, including that one nine if you count, um, if you count a WP Campus, which isn’t technically a WordCamp, but might as well be.

Corey Maass (00:49:39) – Right, right. Yeah.

Michelle Frechette (00:49:42) – I attended nine, I spoke at eight, I must I misspoke, I did not speak at WordCamp US.

Corey Maass (00:49:47) – Yeah. Don’t don’t inflate your, uh you’re speaking there.

Michelle Frechette (00:49:53) –  For sure. Somebody somebody will correct me. No, Michelle, you only attended nine. You didn’t speak at all nine. Keep me honest. It’s all good.

Corey Maass (00:50:04) – But yeah the. So getting getting back to marketing for for a few minutes the um. One of the things with WordCamps is so the debate that I keep having internally, like I’m still trying to just cover ground, get the homepage, get the website, you know, you and I work together to get content and and socials going. So getting all these, these flywheels or all these plates spinning is the other way people put it.

Corey Maass (00:50:30) – But all these little flywheels going, you know, and, and then looking at automating scheduling and stuff like that. Um. And and the other and it’s like what’s, what’s kind of either what are the what are the boxes that have to be ticked, which is an unfortunate way to put it, but it doesn’t mean we won’t have fun and take pride in the work we do. 

Michelle Frechette (00:50:51) – Yeah. What’s our punch list? That’s that’s the way I think. What’s the punch list?. Punching things sounds way more fun than just ticking them off. 

Corey Maass (00:50:58) – True. True. Definitely. Yeah. Punching things that that want to be punched. The what? A local business just opened a rec room. One of those ones where you can, like, go in and smell.

Michelle Frechette (00:51:09) – Oh like stuff wreck not like recreational, but. Yeah.

Corey Maass (00:51:13) – Um. Um.

Michelle Frechette (00:51:14) – Yeah, those are fun. I’ve never been to one, but it looks like fun.

Corey Maass (00:51:17) – Yeah, I haven’t either yet. I’ll let you know. Um, let me know.

Corey Maass (00:51:21) – But, uh, but talking about WordCamp, so it’s like, yeah, to me, the ultimate goal long, long term down the road and I’ve talked in the Meet Ups about this is like I don’t or about, yeah, in the Meet Ups, it’s like, I don’t know what. Normal WordPress users consume. And so like for you and I. I won’t say it’s easy, but we have easier access to like WordPress insiders through Post Status, through WordCamps. We know the community. You know, the frequent faces come in in. And so like I want to start going to WordCamps because again, I want to get that flywheel going of like making sure that everybody I know knows about this because the community is so lovely, where like if there’s an opportunity to recommend a product, generally people will um. And then and so I mean, WordCamps have been top of mind and starting to go to more of them again. And even if it’s standing there and having one on one, handing out stickers and having chats and um, and I’ve 

Michelle Frechette (00:52:33) – that’s how I end up buying so many plugins over the years is learning about them, because I’ve sat and talked to people about their work and what they’re doing. So it makes perfect sense.

Corey Maass (00:52:41) – Yeah, yeah. And you know, and. Most of us are nerds and we are not salespeople. And so having a comfortable conversation and then so that people can sell. That’s how we like being sold to. And and it’s easier for, I think, for them to sell to us. Right.

Michelle Frechette (00:52:59) – It’s also why we always have our laptops in our backpacks, so we can just whip them out and show them, show things to people like that. Yeah, that. Yeah. There you go.

Corey Maass (00:53:06) – I was just about to mention that. That’s literally why I bought the iPad, because years ago there was a guy who did not pay for sponsorship, but like just set himself up on a table with the iPad open. That said, like, let me demo my plugin for you. It was like, heck yeah, you know. Um, so I want to kind of start doing that and then also like meet up meetups, you know, not just, um, like we Post Status, you and I and Corey, um, I say me once or twice, I have helped host, but you and Corey have hosted these and I appreciate it.

Michelle Frechette (00:53:41) – Yeah. Well, let’s get you on the the next Rochester Meet Up, which we’re not doing one in March because I run them and I will be out of town, but maybe we can look at April and get, um, get you to present. OMGIMG, and talk about, um, images and how open graph is and that kind of thing to the Rochester Meet Up. Um, that would be the coordinate, but it’s usually the first Monday of every month, 6:30 p.m. our time because we’re at the same time zone. Yeah. Um, and it’s, it is online, so anybody from anywhere can pay attention. And we always great. We always you don’t have to travel to Rochester Port. And I always record them and we put them up on YouTube afterwards for anybody who wants to catch it in the replay also. So let’s we’ll work on that. And then we can use that as the template for putting it out to other Meet Ups as well.

Corey Maass (00:54:28) – Yeah. And that might be something like Cory and I had started working on a talk use it essentially.

Corey Maass (00:54:33) – I think building a talk useful unto itself, but it also helped us do a lot of sort of structured thinking. Um, but I think maybe you and I could pick that up or start something similar where it’s like, you know, the sales, not sales. Talk like, yes, I’m going to, you know, obviously use my plugin as an example, but how do I.

Michelle Frechette (00:54:54) – Teach teaching something. But I’m also you. Yes. Yes, exactly. It’s like when a forum person says, let me show you how to use forms. I’m going to demonstrate using my form plugin, perfect or SEO or anything else that makes sense. Yeah for sure. All right. We will coordinate that. Ah. Any last words? I, I have to I’m going to be honest. I have a massage in about 20 minutes and they come to my house and set up. So I have ten more minutes before I have to actually go open my garage door so they can bring their massage table in.

Corey Maass: (00:55:26) – And you need to, you know, center yourself.

Michelle Frechette (00:55:28) – So looking forward to it.

Corey Maass (00:55:31) – Oh, bong on the bowl, the singing bowl. And so yes, I will let any class out early. Um.

Michelle Frechette (00:55:39) – Any last words before. Well, we still have a couple minutes left. Um, but I do have to stop on time with my point. Um, anything else you want to cover in the last couple minutes? Um, and like I said, if you’re listening and you want to pay attention to the next one or skipping next week, but we will definitely be back, you know, unless unless by plane is so super late or something, but supposed to arrive back on Monday night, so this should come off without a hitch on Tuesday like we usually do.

Corey Maass (00:56:04) – Awesome. Yeah, no. I’m good. I mean, I feel like I’m I’m. Have a have a have a like review. I think the homepage again help me look for typos. If if, if you have, you know, additional ideas feedback because it’s yeah you know right now is the the the quick iteration phase.

Corey Maass (00:56:24) – Um and then and I’m just going to keep chipping away at that, you know, and, and obviously we’ll keep coordinating on the other stuff. But I’m, I’m excited 

Michelle Frechette:I love it. 

Corey Maass: Like we’re. Yeah. Starting to make some good plans.

Michelle Frechette (00:56:35) – Me too. I’m really loving the homepage. And I really love I love that I just be like, hey, here’s some ideas. And you’re like, hey, look, I did it. I nothing in my life has ever been that easy Corey. So that’s pretty awesome. Okay. All right. We’ll see you back in two weeks. But in the meantime, you and I will continue to, um, chat async over Slack. Um, and I think I don’t think we’ve ever said this, and I don’t know that we have a ton of people watching this, but if people have ideas and feedback for us, um, we’re all ears. We would love to hear it. So you can DM us on Slack. You can comment on the YouTube video.

Michelle Frechette (00:57:09) – Um, you can DM us on Twitter/X, whatever. Uh, but yeah, we’re pretty easy to get in touch with. And any ideas that you have or feedback, we would love to hear it. So 

Corey Maass: Definitely. Awesome. Well thank you Michelle. Have a great. If I don’t talk to you, I’ll talk.

This article, Marketing a WordPress Product Live: Session 5, was published at Post Status — the community for WordPress professionals.

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