Marketing a WordPress Product Live: Session 7


In this podcast episode, Michelle Frechette and Corey Maass engage in a casual and candid conversation about the intricacies of marketing, public speaking, and community building within the WordPress and tech sectors. They touch upon their personal experiences with managing social media, attending WordCamp Asia, and the challenges of live broadcasting. The discussion also veers into the use of profanity in professional settings, with personal anecdotes about cultural differences in communication styles. The episode concludes with reflections on generating new projects and the power of sharing ideas within a community.

Top Takeaways:

  • Creativity in Marketing: The conversation emphasizes the importance of creativity in marketing strategies, particularly in the context of WordCamp events. They discuss unique ideas such as offering bespoke poems, using disposable branded cameras, and creating interactive experiences to engage attendees.
  • Personalization and Engagement: Michelle and Corey highlight the value of personalization and engagement in marketing efforts. They discuss the potential impact of offering customized experiences, such as bespoke poems or personalized photo opportunities, to create memorable interactions with their audience.
  • Importance of Standing Out: The transcript underscores the importance of standing out from the crowd, especially in competitive environments like WordCamp events. They emphasize the need for unique and memorable marketing approaches to capture attention and leave a lasting impression on attendees.

Mentioned in the show:

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Michelle Frechette (00:00:01) – Preparing. Okay. And we’re. We’re live.

Corey Maass (00:00:16) – Well, hello.

Michelle Frechette (00:00:16) – Hello. I’m gonna Slack it or send you the. If you want to throw that out on. I need to get logged in to our Twitter account on a regular basis.

Corey Maass  (00:00:29) – Absolutely.. That’s it. You said Slack.

Michelle Frechette (00:00:33) – I’ve said Slack. But I actually meant chat here, so. Oh.

Corey Maass  (00:00:36) – Even better.

Michelle Frechette (00:00:37) – Okay cool.

Corey Maass  (00:00:37) – Chat. Copy link. So not prepared. I’ve been doing ten other things today.

Michelle Frechette (00:00:50) – I know that feeling. I wrote articles. None of which, none of not. Not for here, but for my day job posted. All kinds of stuff online. Manage socials, meetings, all of the works. You know how it goes.

Corey Maass  (00:01:05) – Absolutely. World of marketing a WordPress. Let me know. Tune in. WordPress build in public. Indie hackers. That’s a hashtag that’s been dropping. Dropping. And now it’s pretty much gone. Oh, really?

Michelle Frechette (00:01:31) – Oh, really? Oh, wow. That’s not good. Excuse me.

Corey Maass  (00:01:38) – And then two at at Corey Maass. And what’s her name?

Michelle Frechette (00:01:46) – Me Michelle Ames on Twitter. Anyway.

Corey Maass  (00:01:48) – Yoo hoo! What?

Michelle Frechette (00:01:50) – Me? Nobody cares.

Speaker 3 (00:01:54) – Please. You’re you’re you’re the the the power behind all of it. I think the.

Michelle Frechette (00:02:00) – Power. No, I don’t nothing. I’m  just a pretty face.

Corey Maass (00:02:09) – There we go. All right. Posted notifications. It’s so cool to see your pictures from WordCamp Asia popping up all the selfies.

Michelle Frechette (00:02:21) – Oh, isn’t that fun? All right. Reposted and let’s see. Copy, link and repost over at Post Status as well. All the places, all the things. Oh, I forgot.

Corey Maass (00:02:33) – Oh, I forgo to tag Post Status.

Michelle Frechette (00:02:35) – All right, I know how to do it. We’re good, I got it. We’re all set. All right. Hi.

Corey Maass (00:02:40) – Welcome back.

Michelle Frechette (00:02:43) – Starting with our little. All the little things that we have to do. The problem is if you’re if anybody is watching this, the problem or challenge is that we don’t have a YouTube link to share until we actually connect Zoom to YouTube.

Michelle Frechette (00:02:56) – So the first couple of minutes are working on all those details. But thanks for hanging in with us. And welcome back to another marketing in public for OMGIMG

Corey Maass (00:03:05) – And yeah, as I’ve mentioned before, this is or or the disclaimer I give like on our podcast page on is the because we are live like this is straight up real. We you know it’s full of ums and ahs and false starts and stuttering and.

Michelle Frechette (00:03:29) – All of those things.

Corey Maass (00:03:30) – Put our foot in our mouths, foots, foots in our mouths too often. Essentially.

Michelle Frechette (00:03:34) – Michelle Michelle tries not to have a potty mouth for this hour because I swear, like a sailor the rest of the time.

Corey Maass(00:03:42) – I mean, fuck that.

Michelle Frechette (00:03:44) – So somebody heard me swear in a podcast once and they messaged me afterwards. They’re like, I didn’t know you knew how to swear. I’m like, oh fuck yeah. So if we offended anybody just now, too bad, so bad.

Corey Maass (00:03:58) – Sorry, I, I do try to reserve it.

Corey Maass (00:04:01) – There’s times when I get worked up and there’s times like, yeah, it’s fun to use strategically. And there’s. We all have days where it’s every other word that comes out of our mouths because we’re just in a mood. But, but somebody did, like when I moved to Nashville, I had a new friend who pulled me aside, and he’s pretty quickly and he’s like, look, I’m going to tell you what I tell all of my other friends who come from the North. Just one. Just because somebody speaks slowly does not mean that they are not intelligent. 

Michelle Frechette: True. 

Corey Maass: And two if you swear like a northerner, there are a lot of people who will just tune you out. And so if you want to make a point, you know, if you’re from Boston, you say the F word, every other word. And that’s how you. Like when when I lived in Spain, I learned about like a whole different method of arguing. And it was just the loudest person wins, you know, it just got louder and louder and louder and, and some people said that was cultural.

Corey Maass (00:05:04) – And I came home and realized that in New England, often the person who swears the most wins the argument. Yeah. But I’m.

Michelle Frechette (00:05:15) – So. I’m in New York. I’m a New Yorker and a woman. Which means that as a woman, you never win the argument unless you are really surreptitious about it. Because men don’t listen. I’m kidding. Some men do. 

Corey Maass: I’m sorry. What? 

Michelle Frechette: Exactly. Stereotypically, I will say we’re making strides as women in WordPress and in tech. But still, we are the quiet, my the quiet majority in a lot of respects. But yeah, yeah. Anyway.

Corey Maass (00:05:41) – Which is why I give you credit for actually being the decision maker behind most of what goes on. It’s you should be out front or everybody should acknowledge that you’re the anyway.

Michelle Frechette (00:05:54) – Sometimes we have to move quietly in, in the background and let people think it was their idea. So absolutely. And sometimes I open my mouth and get in trouble because I get ideas and I just tweet them, and then suddenly I’ve got projects happening.

Michelle Frechette (00:06:08) – But now I have new projects.

Corey Maass (00:06:13) – Whole new Slack communities under your.

Michelle Frechette (00:06:14) – Well, yeah, here’s the thing. Like, those ideas have been in my head forever, and I didn’t have the capacity to make them happen. So putting it out publicly now, there’s dozens of people who are trying to actually make those things a reality. And I just sit and nod. So I mean, it was actually a bad thing. 

Corey Maass(00:06:31) – Nope. Not at all. Not at all. I mean, and I have I’m as as has been discussed quite a bit, on many podcasts and on this one I get an idea and I do, for better or worse, have the the dev chops to, like, go make something happen.

Michelle Frechette (00:06:48) – Make things happen. Yeah.

Corey Maass (00:06:51) – You know, already, twice this year I’ve taken a domain that I already owned and was like, I’m going to finally do something with this. And. And then it was distracted for a week or a weekend or whatever.

Michelle Frechette (00:07:03) –  Exactly, exactly. 

Corey Maass (00:07:06) – I mean. More ideas and and your ideas tend to be more community,, community.

Michelle Frechette (00:07:12) – Community minded.

Corey Maass (00:07:13) – Minded and and yeah, there might be an opportunity for monetization, but. I’d rather see them exist, you know?

Michelle Frechette (00:07:21) – Yeah, exactly. And my idea originally was just to hand the, the, the project off. But then so many people wanted to participate, and I had more ideas than just the one that I’m like, even if we get sponsorship, I’m not sure how to divvy up the money. So let’s just let’s just do it and have fun with it and see what happens.

Corey Maass (00:07:38) – And that’s why you and I are working together and why Cory and I were working together. It’s like, let’s let’s build it and see. And, and then.

Michelle Frechette (00:07:48) – And hope it monetizes and we can pay ourselves and retire someday.

Corey Maass (00:07:52) – It’ll be. I mean, and there’s. It’s the it’s the trust part that I’m. I hadn’t thought about that. Like between you and I, or between myself and Cory. It’s easy enough to trust, right?, yeah.

Michelle Frechette (00:08:08) – Because we know we’re known to each other.

Corey Maass (00:08:10) – Right? Exactly. Versus like, it hadn’t occurred to me that by starting a new big project with a whole bunch of people. But, but it’s a fascinating experiment. Like, I make sure you document it, if nothing else.

Michelle Frechette (00:08:28) – I should, because I’m giving all these people, I don’t know, admin access to brand new websites and trusting that the good things are going to happen, you know? 

Corey Maass (00:08:35) – That’s why I think it’s a it’ll be amazing. Like even if it crashes and burns, like.

Michelle Frechette (00:08:41) – What a cool experiment.

Corey Maass (00:08:43) – Yeah. You know, and and you can always take the domain and go elsewhere, like start over.

Michelle Frechette (00:08:49) – True. True. Yeah.

Corey Maass (00:08:50) – Find new Earth to scorch.

Michelle Frechette (00:08:53) – Exactly. Well, where can I cause some chaos next? 

Corey Maass(00:08:58) – Yeah. So, speaking of where can we cause chaos next. I have applied to.

Corey Maass (00:09:05) – Yeah, I, I essentially now have confirmation to speak at a couple of Meetups.

Michelle Frechette (00:09:13) – Minus one of them.

Corey Maass (00:09:14) – Yep. Your meetup, and I drove down to the Keene. WordPress Meetup. Nicely hosted by people who I should be giving a shout out to, so I will look them up real quick. 

Michelle Frechette (00:09:36) – Sure.. Well, you’re looking that up. I’ll talk about the fact that you started a doc for you and I to work on what should be included in those presentations. I did make 1 or 2 of tiny little notes. I haven’t had a lot of time to go back and do it. But I wanted to. I wanted you to know I saw it, so I made a note, and, I’m excited about where you’re going with it. I think it’s going to be a good presentation. My biggest thing and we talked about this, I think, last week, and we’ve talked about it offline, for sure, is that when there’s two things that go into presentations, one is just because it’s the right way to do it, and the other is because it’s required of a certain type of behavior, which is when you present on a Meetup or when you presented a WordCamp, your topic is not a sales talk, right? So.

Michelle Frechette (00:10:20) – Taking this dog and pony show on the road doesn’t mean that we are marketing it per se. It’s a byproduct if people will learn about it because we’re there. But the primary reason for doing it is to, to, to teach and instruct about what we’re doing with it as opposed to what it is. So, for example, you know, you’ll use the words open graph at the Rochester one, and people like the, the eyes are going to look like, what the heck are you talking about? We’ll talk a little bit about that so people understand what what does that even mean and why is it important and then why a good featured image makes sense and all of those different things. So that’ll be awesome. Looking forward to that for sure. And then I think two you know, we had talked about this last time is, the idea of doing a talk about building in public marketing in public, like having this be such a transparent process. You know, for the most part, obviously there are some things that are,, you know, we’re not talking finances and stuff like that on a, on a weekly basis, but, but the process being transparent and open for people to be able to see the good, the bad, the ugly right together is I think that’d be a fascinating topic for a WordCamp and to be able to present that at some point.

Michelle Frechette (00:11:34) – So and I think there will come a time when that, when that’s available, when, when the stars will align for you to be able to stand on a stage someplace accessible to you, and be able to kind of show that story. And I will be in the front row taking pictures. So.

Corey Maass (00:11:50) – Yeah, I so over the weekend, we got a huge snowstorm and, took pictures of myself coincidentally wearing a Beaver Builder t shirt.

Michelle Frechette (00:12:02) –  I saw that.

Corey Maass (00:12:02) – So,, I. Well. No. Oh, no, it’s the wrong context. Wrong context. Sorry, but shout out to Beaver Builder. So, before I forget, the Meetup in Keene is very nicely hosted, by Paragon Digital.

Michelle Frechette (00:12:20) – Oh, nice.

Michelle Frechette (00:12:23) – Is that New Hampshire?

Corey Maass (00:12:24) – Paragon digital. Yeah. Keene, New Hampshire. Very cute little town. Speaking of expletives,, there is a Pho place in Keene. And so they called themselves Pho King Great.

Michelle Frechette (00:12:43) – That’s hysterical.

Michelle Frechette (00:12:45) – That is hysterical. That is beautiful.

Corey Maass (00:12:48) – Best title.

Michelle Frechette (00:12:49) – Is. Yeah.

Corey Maass (00:12:49) – It’s such a deep pun on so many levels. Anyway. So shout. Go ahead. There’s a there’s.

Michelle Frechette (00:12:56) – A Thai restaurant in Rochester. Thai Me Up.

Corey Maass (00:13:01) – Love it.

Michelle Frechette (00:13:01) – Yeah. Nice. You made me think of that just now.

Corey Maass (00:13:05) – But. Yeah. No. Oh. So we had a, classified in the WPMinute newsletter. Yes. Last week. Yes.

Michelle Frechette (00:13:13) – I was going to bring that up on screen, actually. So you,, I’ll share my screen. You can talk about it.

Corey Maass (00:13:18) – That you use. You wrote some clever copy and I doubled down on said clever copy. 

Michelle Frechette: Yes, you did. 

Corey Maass: And, and then I tweeted about it saying, I’m very proud of the copy. Let’s make sales copy more entertainment, entertaining and then used to nonsense words, advertainment and enter entertisment. I think are so stupid.

Michelle Frechette (00:13:55) – They are stupid enough to be funny.

Corey Maass (00:13:57) – Exactly, and that’s, that’s kind of in the same vein as what you’re talking about, years ago, I held a meet up, organized a Meetup in New York City, and was lucky enough to get. I’m sorry, I don’t remember her position, but a person from Indiegogo. I would have speakers come in. Right? And if and if they were related to some sort of product or service, I was very adamant. Beat them over the head. Like you can’t just do a sales call,, sales presentation. And she did a great presentation that was like the perfect line where she’s like, you know, here’s how you optimize a campaign on Indiegogo, Indiegogo being like Kickstarter or whatever. And it was great because it was like you could apply these principles to Kickstarter as well, but obviously it it spoke perfectly to she had insider knowledge. Right? And it’s one of those things that. The the reason to get on stage or often what I have found, how I end up on stage when I used to do present at WordCamps, you know, at least half a dozen times a year was was the is based on often based on the authority that I had acquired, sometimes incidentally, just by doing what I do.

Corey Maass (00:15:19) – And so like you just said, whether I like it or not, I have become an authority is pretty grand, but very knowledgeable about open graph and image optimization and how SEO plugins, why they choose which image they choose and and stuff like that. And then. By living a built in public experience for more than a year. I now can speak to that. And so part of why I bring all that up is for the for people who will watch and listen and hear this.. You know, go get on podcasts. Go. You know, it’s scary. I, I hear you with that and and getting on stage and being speaking, public speaking and all that kind of stuff. But, so often I hear people going, I don’t know what I’d talk about. It’s like, talk about your experience that you’ve, you’ve either shared and nobody else is talking about or that is ever so slightly unique to you, and so you can share it with other people for their benefit.

Michelle Frechette (00:16:29) – What’s really cool about podcast too is you don’t have to know what you’re going to talk about. This is going to sound stupid, right? You have to have an idea of what you do, right? You have to be able to answer questions when you go on somebody else’s podcast. It’s their job to ask you questions that you can answer. So it’s not like you just go there and you go, I don’t know what we’re going to talk about, because if they’re a good podcast host, they’ve already thought about that in advance. And so like I, you know, I have a bunch of podcasts, I ,my very first podcast that I was a guest on, I was nervous too, because I’d never done it before. I had no idea what was going to happen. It turns out it’s just like a freaking Zoom call where you’re talking to the person on the other side computer. And so like, I invited somebody to be on WP Coffee Talk, and she said, I’m kind of nervous about it, but but I know you and talking to you will be easy.

Michelle Frechette (00:17:13) – I said exactly, every person that comes on my podcast afterwards says, I don’t know why I was so nervous. It’s just talking to you, Michelle. Like, that’s what a podcast is, so.

Corey Maass (00:17:22) – Yeah. And yeah, and being whenever I’ve interviewed people in in podcasts that I’ve, I used to have there was a. I, I was. I’m. Luckily I don’t get nervous speaking publicly, but I was always very on edge in a good way because I’m. I’ve. You never listened so hard as when you’re hosting a podcast because you’re trying, you know, it’s your job to to find a kernel and whatever they just talked about to continue the conversation. And I love that. I mean, and that’s part of the, the, the fun part of it. And, and where I always would get value is, is I might be out driving in my car listening to a podcast, and I might or might not actually be paying attention to what these people are saying.

Corey Maass (00:18:11) – But if I’m the one hosting it, you know, I’m catching every single word because that’s kind of your job.

Michelle Frechette (00:18:19) – Exactly, exactly. And you were on our podcast at Stellar WP, our WP Constellations podcast and a good podcast host is also going to prep you. They’re going to send you the questions in advance. Does that mean that’s the whole conversation? And of course not. Right that you’re going to ask deeper questions. You’re going to have conversation about things, but you should have some kind of a plan from the from the podcast host that says, this is what we want to talk about. This is how we’re going to work through these 30 minutes or whatever. And so, it shouldn’t be a scary thing. Yes, it’s it’s going to your first time because you’ve never done it before. But I promise you, it should not be a scary thing once you get into the groove.

Corey Maass (00:18:53) – Yeah. Yep.

Michelle Frechette (00:18:55) – So so. I have this. I love that Matt Medeiros and the WP Minute put out this thing, this call for classifieds.

Michelle Frechette (00:19:06) – And I think it’s 140 characters. So it’s like the original Twitter right. Like it’s you have to craft these very carefully if you want to say anything really. And so I teased him months ago and he put it out there that I was going to like put out like a, you know, looking for love kind of thing. Like, hey, my name is Michelle. You might have seen me around the place, you know, single white female like that kind of thing, right? Like the old, classifieds in the newspaper or even on Craigslist. I don’t know, connections or. Yeah, the Craigslist connections, all that kind of thing. And so obviously I wasn’t really going to do that. I mean, yes, I’m on the dating apps, but I wasn’t gonna use Facebook or, the WP Minute up for that. So. But when I thought about what it’s he only charges $15 a week and you could do four weeks for 50 bucks. We leaned into it once.

Michelle Frechette (00:19:54) – We thought, let’s try it. Let’s see what it looks like. So I was like, I want to take this because it’s you and me. It’s not like Stellar WP, where there’s a million people in marketing and and decisions have to be made across weeks and that kind of thing. Right. So the bigger the company, the harder it is. Of course, it’s just you and me. We can be as silly or creative as we want to and have fun with it. Exactly. And so, I’m going to read it. I love how you, you changed up some of the words to make it even better. So it’s so it’s the name of the company. OMGIMG. And it does have a link through to make a purchase. And that says our eyes met across a crowded WordCamp. You heard? How do I make featured images better? I replied get 30% off WPmin 0324 and I mean Omnisend. Love it. They’re just like 30% off the first three months $3,000 worth of migration offer code only.

Michelle Frechette (00:20:49) – Woo! Come on who’s this? Got a little more personality right?

Corey Maass (00:20:54) – Yeah. And I it’s like an Easter egg. And I think we want to do. I mean, again, adver advertainment or whatever. Like, let’s let’s have fun with this. We can, like you said, it’s our it’s this is this is our thing. So we can kind of do what we want with it., exactly. And yeah, and I, I think I, I think you and I have talked about this a little bit, I have a long list of newsletters that I want to sponsor. We’ve sponsored a few. We had a very boring ad run in Dense Discovery, so I’m actually going to message them and say, you know, hey, before I because I think I bought a few of them, one every couple of months and see if we can jeuje the, the copy in the same vein. And then and a couple of others. It was basically it was like at Christmas, a couple of these newsletters said, you know, buy a membership and then and you’ll get a break on the cost of the classifieds.

Corey Maass (00:21:58) – A couple of them just ran specials on classifieds, you know, by now, for the rest of the year kind of thing, and, but I have a long list because of newsletters ultimately, you know, as revenue continues to grow, we don’t have a lot. But I to me that’s worthwhile. One I feel like we’re making friends to you know, connections networking yada yada. But it’s like and two it it puts us. An interesting places. Again, like I’ve mentioned a bunch of times, I have this real. And it’s not fear, but like apprehension that we’re missing the forest for the trees. Because we’re such WordPress insiders. And I don’t mean to speak for you, but, like, this is what I talked about with Cory. A lot of, like, I don’t know what a regular person looks like anymore, to be honest., and so I feel like reaching smart. Tech savvy ish people through newsletters that aren’t WordPress specific is a good way to test the waters.

Michelle Frechette (00:23:06) – I think so too.

Corey Maass (00:23:07) – And and promote and, help support some of these newsletters and I and I and a lot of them are newsletters to me, I think are one of the people talk about how email is still a sacred thing. And, and I think that’s true. And there’s definitely people who will subscribe to things and then just let it go by. Let it go by. But but two things will happen. One, people will either unsubscribe three things two they’ll use a service to unsubscribe or three, what I think again, normal people don’t realize, but, the more a newsletter is not opened one, your your numbers look worse, and two, you actually can get penalized. You can start to look like spam and stuff like that. And so, if you’re using a MailChimp or a MailChat or, or Email Octopus or any of them, you are strongly encouraged to cull your list, clean your list regularly. And I actually just did this recently for myself for, my my music mailing list.

Corey Maass (00:24:12) – But going in and because you can search, you can say like what users have not opened it in the last five. It’s like, okay, well then wipe them, take them off the list, you know.

Michelle Frechette (00:24:21) – Stop spamming them. Yeah.

Corey Maass (00:24:23) – Stop. Yeah, exactly. You’d like to think it’s not spam, but they might view it as such.

Michelle Frechette (00:24:29) – Exactly. We don’t see it that way, but. But we’ve all gotten those newsletters where eventually we haven’t opened it long enough that it feels like spam, even if there’s good kernels of information in there.

Corey Maass (00:24:40) – Yeah. Yeah. It’s annoying. Like, that’s it’s rather than it technically being spam, it’s the it has that annoyance effect. And so anyway. 

Michelle Frechette (00:24:48) – Yeah. And you kind of feel bad after a while. Like you’d rather unsubscribe than feel bad that they see that you don’t open it because then like, you know what I mean? Like, oh look, Michelle didn’t open that email again this week. Oh. She unsubscribe.

Michelle Frechette (00:24:59) – Okay. Well.

Corey Maass (00:25:00) – Sorry. I didn’t mean to talk over you. 

Michelle Frechette (00:25:04) – It’s okay. It’s like it’s pulling the Band-Aid off versus, like, an inch at a time every week, right?

Corey Maass (00:25:10) – But it’s, it’s, it’s stuff like this that I think again non non-tech you know like people who are not sending out mailing lists don’t know about this stuff, but. Right, you know and anyway I think that’s to me that’s I suspect better than a lot of other texts that this is why newsletters are still a good place to advertise.

Michelle Frechette (00:25:33) – I think so too. I also think, though, like, you know, not to put down Omnisedt they their message was great and they probably got some hits on that because people are interested in the product and whatever. But I really and truly believe that brands should have voices that resonate with the community. And I think that either a sense of humor somehow pulling on heartstrings, right. Whether it’s to make somebody laugh, to make them feel joy, to make them feel loved, like whatever that is.

Michelle Frechette (00:26:02) – And I think of those commercials that like, especially like I don’t watch a lot of commercials because I stream everything now, but I go in search of. Right? Yeah. But I go in search of some commercials by brands that I really enjoy, like Etsy, for example. Etsy never puts out a commercial that doesn’t make you go, aawww, at the end of it, like it’s that kind of thing, right? So I would go look for Etsy commercials because I know they’re going to make me cry in a good way. I think of over the years like, okay, I’m, I was around when the Pepsi or Pepsi, the Coca Cola, like, I’d like to teach the world to sing. I saw those ads as a child when they were first on TV. Those ads made you want to grab a Coca Cola, sit on a hillside with people that you knew and sing songs with them, right? Like those are the kinds of advertising, and that’s the kind of messaging and marketing that I really think people will gravitate towards.

Michelle Frechette (00:26:56) – And you’re, you’re you’re filling a need or you’re filling a want, but you’re also doing it in a way where they see themselves using your product. And so anybody who has a sense of humor at all about classified ads. Would read that and think, that’s funny. And if they know it’s you or me, like they might not know it’s you or me at that point, right? But if they know it’s you or me, they just heard my voice or your voice read that to them as well. I wrote a book. People tell me all the time they read my book. They hear my voice reading their the book to them, you know, kind of thing. And so that’s the kind of thing it doesn’t necessarily need to be tied to you or me, but it needs to be tied to a voice that speaks for the product.

Corey Maass (00:27:36) – Yeah. Yeah. And and more, more and more. So, Cory and I, when we were first fleshing out the home page, tried to make sure that the the copy was interesting and creative.

Corey Maass (00:27:51) – Why wouldn’t we take that through to advertisements? I think of I think of Mad Men, you know, there’s a they describe how advertising advertising changed in the 60s and there were ad, you know, the, the new kids, late 60s, you know, didn’t want to be sold to they everything was just a vibe, man or whatever the terms they were using. And so it was like there was an ad that, you know, it was like just a good song. And people just like hanging out. And it never actually mentioned the brand. I was like, that’s, that’s so it’s just interesting, like thinking about and, one of the things that I’m struggling with right now is. And and everybody is frankly like you see a thread all the time, like at least once a month on Hacker News, like what happened to the good old internet when it was interesting, when everything wasn’t homogenized and, and syndicated, or, you know, funneled into Facebook.

Corey Maass (00:28:55) – Twitter, and so, like, I’ve been,, redesigning my, me as a freelancer web page. And then I’m also trying to redesign me as a musician web page, and it’s like, I can’t help but start with a hero at the top with a picture of me and a and some sort of call to action. And then, you know, three columns of what are the features of me as a freelancer or, as a musician. Yawn you know, and so trying to, just trying to find anything different. I mean, it’s the grid is the grid like I’ve got where’d they go? All these design books that I normally have next to me, you know, and, that, that talk about the grid I love. I’m a huge fan of, like, the classic Swiss style design, 100% grid. I’ve got Bauhaus posters behind me.

Michelle Frechette (00:29:49) – Yeah, yeah.

Corey Maass (00:29:50) – You know, I love a grid, but there’s ways to do it that are interesting and creative.

Corey Maass (00:29:56) – And I’m and I and everybody missed the web that where it was a canvas, and we don’t all need to go crazy or back to that necessarily. But I do think that there’s a point. There’s a place now for being weird and different. In this case, with words, sometimes with design.

Michelle Frechette (00:30:17) – I love the rule of thirds. So as a photographer, I love the rule of thirds. Right? Like you never just put something smack dab in the middle of a of a landscape picture, unless you really have a reason to do it. The rule of thirds makes things more interesting. I think that applies to words too, like a little off center. Makes sense if you’re going to actually like call attention. Now, sometimes that’s done in a very poor way. And it and it turns people against you if you do it right. You’re a little off center because people identify with not being right smack dab in the middle. They feel a little off kilter. Everybody, you know, you don’t feel like I don’t want to be the normal, average person.

Michelle Frechette (00:30:52) – I’m a little off center. And so if you can appeal to that with words like you can and imagery, I think that you make a better connection with people now. Irreverent. Oh, that’s a good word. So one of the things that we talked about last week was the stickers. Do you have the stuff? Can you share, screen and show like I love the back of the sticker and what we’re doing with it. And can you show a little bit about how we’re going to use our sticker campaign? Because I think that that’s really brilliant. 

Corey Maass (00:31:23) –  Yeah. So my sticker order is on its way. So I think it was.

Michelle Frechette (00:31:28) – Which means you have to get something to be in time for WordCamp Buffalo so I can hand them out on May the 4th.

Corey Maass (00:31:39) – So we’re here. I set you screenshots.

Michelle Frechette (00:31:42) – You did. I also think it’s hysterical that my cat photobombed that picture and I didn’t even notice it. You sent me like this little extreme closeup of her in the corner.

Michelle Frechette (00:31:49) – Like, what are you doing? Waving it yourself on the computer screen? That was funny, but I like that picture so much. I sent it to my daughter. I was like, look, I look nice in this one. Oh, I sound like a smoker when I cough right now because I’ve got this leftover bronchitis every time I cough. I sound like my grandmother.

Corey Maass (00:32:09) – She was a lovely woman, so that’s okay.

Michelle Frechette (00:32:12) – She was, but smelled like a chimney. 

Corey Maass (00:32:17) – Yeah. All right. Sharing. I don’t know how to do this nicely. That’s the problem.

Michelle Frechette (00:32:24) – Don’t do it nicely. Do it raw. Real.

Corey Maass (00:32:32) – Minimize, but anyway. Yeah, I the. What came up was. Here we go. Share. Somewhere share screen. Preview. Share.

Michelle Frechette (00:32:47) – I see it.

Corey Maass (00:32:48) – Yeah. Okay. So. Yeah. This is and this is the other. This is the fun part of following threads. Go ahead.

Michelle Frechette (00:32:54) – So I mean I love that it’s the prism.

Michelle Frechette (00:32:56) – The prism behind it. Like it doesn’t look like prismatic because it’s a flat image right now, but it’s shiny and it actually is prismatic, which is so cool.

Corey Maass (00:33:04) – And so. Yeah. So Sticker Mule had specials last year. So we got, you know, 50, 50 of each kind and, and following your thread and, and my experience too at WordCamp US. If nothing else, people want stickers for their kids. And so they’re like the, yeah, the holographic ones are the most popular because they’re, you know, just like just like when we were kids, like shiny and weird and different and cool and, and but I actually love that the, the rainbow that they put off actually fits with our branding. And then, I realized as I had started to get excited about going to  some WordCamps, I was like, oh, I don’t have OMGbusiness cards. And I’ve been starting to use QR codes more, and I don’t know where I got the idea, but, but said, you know, oh, the QR code should not just link to the homepage, like, let’s have it linked to something good or something.

Corey Maass (00:34:05) – Yeah. Or something you said.

Michelle Frechette (00:34:06) – You said, let’s have fun with it is what you told me, right?

Corey Maass (00:34:09) – Yeah., and so, like, on the business card, I link to a page that is not just the OMGIMG homepage, but it’s like slash team slash query or something. So has a picture of me. Hi, you just met me. Here’s a contact form so that we’ll send an email directly to me. Oh, well, it’s it’s just it’s advertising, right? Like, when you run an ad that says, like, don’t use them, use us. It should take you to a page when you click on the ad, it should take you a page that’s that lists the benefits of you over your competitor. Right. It’s like just more relevant., but you know, why shouldn’t we do that with everything? So on the back of the business card links to a query page. And so back of the sticker, links to a QR code that says, wait, what’s this? Something secret from OMGIMG and then again takes you to a page that talks about like, oh, you just got, you just got a sticker from us.

Corey Maass (00:35:12) – Do you want a discount code? And you came up with the great idea, taking it a step further of like, let’s.

Michelle Frechette (00:35:19) – Love our synergy.This is fun.

Corey Maass (00:35:21) – Let’s put a poll on the page that says, well, who did you get the sticker from? And so now we have a page that has a picture of the two of us waving and buttons that are like, I got it from Michelle, or I got it from Cory.

Michelle Frechette (00:35:33) – Can you show that page to me?

Corey Maass (00:35:36) – Yeah.

Michelle Frechette (00:35:37) – I just. I really like it.

Corey Maass (00:35:39) – Yeah. And so it’s like, the only thing I’m scared of is like, these, these are great ideas. And I think. But I’m scared that like, it’s going to take so long for, you know, for us to have enough customers that all this stuff is actually going to get used.

Michelle Frechette (00:35:58) – We gotta start somewhere. So I think it’s a it’s a good it’s a grassroots type thing. Right? Like handing out stickers with a QR code on the back.

Michelle Frechette (00:36:05) – That’s grassroots. That’s not mass marketing. So that’s where we’re starting is we’re starting with that niche person to person. Hand them something. And when you hand us home, you’re you’re not just going to hand it to them and let them discover it. You’re going to be like, make sure you check out the QR code on the back. Right.

Corey Maass (00:36:21) – Right, exactly.

Michelle Frechette (00:36:22) – So look at that. Look how cute we are. I love that. And then when you click it, that’s going to, you know, give you the opportunity to claim the coupon and it’s going to push you into our. Oh, you fixed it. It actually works.

Corey Maass (00:36:37) – No, no not yet but two things. So again the like build on the build on the build. Right. So it will have a count counter obviously. So click on query and it’ll it’ll increment. But I had forgotten that I built. Somebody, somebody else built it first. But if you remember from the Mario Brothers, Super Mario Brothers, when you jumped and hit the, the, the block or whatever, or where there’s a coin, it goes bu-ding.

Michelle Frechette (00:37:05) – Yeah.

Corey Maass (00:37:06) – And it and it does a little something came out of the block. Yeah. An animation that goes up and it fades away. Right. And somebody did a, did this for like if you clicked on a button, it would say plus one and, and basically rise and and fade away. And so like bu-ding, bu-ding,bu-ding. So I think I’m going to try to add that kind of animation because it’s kind of like the, like people have been adding confetti. Right? So it’s like when you purchase, you get a, you get confetti, anything to make people feel good about. The purchase they just made or the action they just took., so I’m going to, I’m going to look at adding that. And I think, don’t tell anybody because somebody will do this before I get a chance. But I think I’m going to make try to make I’m going to make that that library public because it wherever it was, it disappeared.

Corey Maass (00:38:05) – And I recently found the one that I made, and so put that on GitHub. But I also might try to make it into a WordPress plugin similar to the confetti one where it’s like, give any button a class and click on the button and then it goes bu-ding, you know. Does the animation again just flare essentially.

Michelle Frechette (00:38:28) – I like that a lot actually. And I love this. What the one thing we haven’t discussed yet is what the prize will be. So. And when the when when that is determined. So you and I have to figure that part out. Like if you win, what do you want? If I win, what do I want? And how do we make that happen? 

Corey Maass (00:38:46) – Yep, yep. I, I buy, I buy you a beer or you buy me a beer or.

Michelle Frechette (00:38:50) – I mean, I was thinking dinner at work at a WordCamp, but, you know. 

Corey Maass: Right, right. Yeah. 

Michelle Frechette (00:38:57) – It’ll be fun. It’s fun. It’s. And it’s just a way I like gamification. I think it makes things fun, especially when it doesn’t cost somebody to participate and have fun with it. Right?

Corey Maass (00:39:06) – Right and they they feel more involved and, and I and I think this might have even come out of your in my discussion of I know you’re a big fan of creative 404 pages. I am, and so I’m really intrigued by the idea of. An an interactive 404 page like I’ve seen. creative ones, interesting ones. I mean, they get if if a company does it right, it gets put on Hacker News or it gets put on Reddit, right?, here’s an interesting 404 page, but I and I and I don’t mean to not give credit where credit’s due. I’m sure somebody out there is doing this, but I’ve never seen a a 404 page that gives a discount code or that other you know, they might they’ll solicit for an email. But like I want to do this kind of thing where it’s like, you know.

Michelle Frechette (00:40:00) – Easter eggs.

Corey Maass (00:40:01) – Some sort of. Yeah, some sort of Easter egg, but interactive of like click on a button or, you know, do or play a little game and get a 30% discount. It’s like, imagine if all of a sudden our 404 page like, got traffic because somebody was like, oh, you know, if you want 25% off, like go hit a bad URL.

Michelle Frechette (00:40:22) – On a 404. Yeah, exactly.

Corey Maass (00:40:25) – You know, like just again, play with this stuff.

Michelle Frechette (00:40:28) – Yeah. I and those are the things that delight people. Right. So, and the first time I ever even learned about customizing 404 pages was years ago, there’s a Ted talk by a man named Renee Gleason. It’s four minutes and four seconds long. He timed it perfectly. And it’s about how you can delight your customers when it gets messed up. Right. So whether they messed it up or you change the URL and didn’t, you know, forwarded or whatever, we’re looking. We got a different camera on you now.

Michelle Frechette (00:41:00) – You know that it switched somehow, but I see your I see your posters. Those are cool. But, like, they they were running a, what do you call it? Incubator. And so they did. They had like 4 or 5 different groups, and they said, whoever comes up with the best 404 page wins, $404 in this incubator. And these teams got crazy busy with some amazing ideas. One of the one that I that it’s been years since I’ve seen it. Like, there’s there’s bicyclists and one goes down and then the other is just like, start like they can’t avoid it. So they’re in this giant bicycle pileup and he’s like, yep, that’s what it feels like when you hit a 404, right? So like it feels bad. How can you make it delightful instead. And so I have been putting together 404 pages that should delight people. And I can help come up with some concepts for ours. So that when they land on it, it’s something fun.

Michelle Frechette (00:42:00) – But it should be something fun. It should not feel like you just got stuck when when Hillary Clinton was running against Donald Trump for president, her 404 page had an animated GIF of when she tried to walk through the turnstile of, like, a subway or something, only her token didn’t take, and so she bumps into the turnstile and can’t go through it. And that was her 404 page. She had fun with it, and they were like, probably not where you wanted to end up either. Here’s some links that might be where you want to start again kind of thing. And on his 404 page, it was like page not found.I showed everybody her 404 page. I didn’t show anybody his right. Other reasons. But how often do you share 404 page? But when you come across 404 page that makes you laugh and engages with you, you’re like, oh my God, I got to show a friend, look at this 404 page. And so I think that that’s a way to just give a little Easter egg and delight people for sure.

Corey Maass (00:43:04) – You’ll you’ll forgive the the obvious gender bit of this, but I had a buddy in college and we would talk about the musicians that we liked and and his phrase was, like was I bet he’s a bro. And what he meant by that was like, he’s a buddy. He’s somebody I can relate to. Like, yeah, it was. And the way he finally defined it was, he’s like, it’s somebody I’d want to have a beer with. So like Beck, he’s like, I don’t like Beck’s music. It’s weird. This was a guy who liked very, like, copy music. He’s like, it’s too weird. But Beck is.

Michelle Frechette (00:43:40) – But Beck is my cousin, by the way. Did you know that? Yeah. Anyway, sorry I don’t have your story, but we’ll talk about that later.

Corey Maass (00:43:50) – I’m speechless now. This is like, on, what’s her name? Donna on, Parks and Rec. Who, who reveals that her cousin is,, genuine and,, and Tom Haverford, who’s, a huge fan of R&B, like, loses his mind.

Corey Maass (00:44:07) – Yeah. I was a huge fan of Beck, although, like, there was a contest in the 90s and we were given the stems of one of his songs to remix and supposedly Beck heard them all. But had he actually heard them all, he would have chosen mine. But he didn’t, so I know he didn’t. So I actually like I have a bone to pick with him when I if I ever run into him at a party. But anyway. But yeah, it’s like all of these things add personality and, and from a marketing standpoint which people go ick and ew but like it makes you like people. Right. And and it’s, you know, I it took me years to get over the, the ickiness. I felt around promotion, networking, marketing, sales, any of this stuff like it’s just life like, and it’s just how you have to do stuff and you can. I was talking, talking to, oh, my Mastermind Group last week where I was like, you choose your own line that you cross or don’t cross, and that’s okay.

Corey Maass (00:45:12) – But but some amount of it, you just have to get over, and, and again, like, I’m bringing this all the way back around to like one of our first topics this hour was you can just by being present, you are marketing sales, whatever. Like where, where a t-shirt that has your logo on it and then go do a talk about something completely unrelated. But it’s educational, relevant, yada, yada. Right. And, and and I would hope that you would be comfortable with that. Right. Like your, your. If people want to ignore the t-shirt that you’re wearing, they can. You’re still bringing value. I think it’s the like any sort of solicitation or creating brand awareness, like makes people feel gross because we’re all scared and insecure and all that and don’t like being sold to ourselves. Okay. So find your own line. But, you know, the stuff has to happen. But so that’s the to me, that’s the easiest way is like going to meeting people, being nice, making suggestions, contributing to ideas.

Corey Maass (00:46:32) – You know, any of this stuff like will, will trickle back to you.

Michelle Frechette (00:46:36) – Right. Here’s the other thing. Like, I think about swag a lot. Right. So like I, I work at Stellar. We have tables. We we sponsor things and we have swag. But then I also walk around to all the other tables and pick up the swag I want. And I always feel like I used to. I don’t say I always, I used to feel guilty just taking the swag to take the swag, because maybe I’m not really going to use that plug in or I already have hosting or whatever. But the truth of the matter is, there you go.  Is that a Bluehost?

Corey Maass: Bluehost. 

Michelle Frechette: The thing about swag is nobody wants to take their own swag back. So even if I’m even if I’m not going to use XYZ plugin, they would rather that pencil or pen or whatever water bottle be in my bag going home, then their bag going home. Because even if at this point today I have no intention of hosting with them, who knows, next year when I pick up that water bottle and I’m drinking out of it and I think I wonder how their hosting is.

Michelle Frechette (00:47:31) – Maybe I should try it and see what I think. And suddenly I am, you know, but but if I hadn’t been holding that water bottle for a year, I would never have even had that thought. So never be afraid to take the swag. I promise you, I do not want to take my swag home. I bought it for you. Whoever you are, whether you use us or not. I bought enough to go around, take my swag and think about us later. And that’s that’s really what we want to do and that’s why. Yeah. So when they take when they peel the sticker off and they stick it someplace and, and that back goes in the garbage, maybe they will have done the QR code first and found the delight in what’s going on on OMGIMG.coand I think that that’s a cool thing. Yeah.

Corey Maass (00:48:11) – This yeah this I got this that’s like, this is like eight, nine years old at this point when fidget spinners were a thing. I have three of them.

Corey Maass (00:48:20) – Yeah. Because I am a fidgety person.

Michelle Frechette (00:48:22) – I have a Wonder Woman one somewhere, but I don’t know where she went. Nice.

Corey Maass (00:48:26) – But like, I, I would not. Generally consider Bluehost as a host, but you know, at some point the need may arise, or I may have a client who needs exactly the kind of hosting they offer. And and that’s on your desk.

Michelle Frechette (00:48:44) – Yeah.

Corey Maass (00:48:44) – And if nothing else, I think of them fondly. And previous to that, they were a faceless, nameless corporation. Who has a product that isn’t for me, and now I at least like a little bit think of them, you know, like, yeah, they did a cool thing once, you know?

Michelle Frechette (00:49:05) – Yeah. And I’ll tell you. Notebooks like the bound notebooks. I love them, but I will never write in them because I’m, it’s it’s permanent. Like whatever you write in there is permanent. They are bound. Right. But these kind like, these kind of notebooks. What did I write on there? Okay.

Michelle Frechette (00:49:21) – Just nothing that I have to be afraid of. But like this kind of notebooks that I can write on and tear. Yeah. If I can tear the page out, I will use this whole thing. Write down. I will write on the backs of the covers and use that whole thing up, making notes and meetings and things like that. Because it’s because it’s supposed to be disposable. I’m not supposed to be prosaic and have this bound book of poetry or my deepest journaling thoughts. Right,  I need, I need. And so those are the kinds of things that load me up. I will put five of those in my in my suitcase to bring home with me. So yeah, but there’s a there’s not just work.

Corey Maass (00:49:58) – So there’s. Yeah. And there’s, there’s interesting conversations going on. So WordCamp US tickets just went on sale. They did not ask for a t-shirt size. So there is speculation that they are not doing t-shirts this year, which honestly is great.

Michelle Frechette:  Works for me.

Corey Maass (00:50:13) – I want one offer them at cost, you know. Or let me or let me get online and order them bespoke kind of thing. But I think a lot of, a lot of what we’re talking about, too, is like in, in a time of economic dip. Downturn worldwide. Like there’s a lot of people reporting in WordPress that numbers are down, generally speaking. Like we all need to be more creative. And it’s and it’s, it’s kind of like the I think the perfect analogy is the like buy low. What is it. Buy low, sell high. It’s like when everybody else is dumping a stock. That’s when you buy. This is not advice. I do not know what I’m talking about. I’m purely making an analogy is this is what people say. And so it’s like. Right now is the time to be weirder. Whereas I think because most people are going to be more and more conservative in their advertising for fear of alienating somebody, and it’s like, okay, well, don’t go use rude pictures or, you know, be too weird.

Corey Maass (00:51:17) – But, but in like, swag needs to be different, like t-shirts or t-shirts. Fine. But do something interesting. I might still. One of my favorite t-shirts was the Ninja, Ninja Forms, ones that it’s all red and it was just here. They had the ninja peaking , you know, peeking out, and I keep looking for, like, weird, interesting. I love that you confirmed that people were excited about the holographic stickers because I’m like, this is a this is just a sticker, but at least it’s a little interesting.

Michelle Frechette (00:51:55) – Yeah. Those are the ones that went fastest. And people, even people tweeted them, right? You saw people tweeted them. Yeah.

Corey Maass (00:52:01) – And so this is this is going to be this is I’m putting throwing out there another free idea in the last 60 sec of our call. So if you’ve made it this far and you happen to be a marketer,, here’s the free idea that I’m giving you. I offered it to Cory and he’s, I think, in a position now to to, you know, to much too corporate or to whatever that he can’t take advantage of it.

Corey Maass (00:52:27) – But anyway, so he’s, he’s helping set up a booth at WordCamp US. And I was thinking about all of the big, big booths at WordCamp US last year in DC. Right? And they’re all super shiny. And you, you set foot into the quadrant and you’ve got eight people walking towards you, all with matching t-shirts. And so I was like, I was like, okay, the WordCamp US this year is in Portland, not Seattle, but go grunge. I was like, get there two days before, literally go to Salvation Army. Like go to all the the flannel.

Michelle Frechette (00:53:09) – All the flannel. 

Corey Maass: Yeah. 

MIchelle Frechette: All the beanies. 

Corey Maass (00:53:12) – Yep. And then I. And then I sent him a picture of the basement from that 70 show.

Michelle Frechette (00:53:16) – Yeah.

Corey Maass (00:53:17) – With like, beat up old grandma’s couch, rugs everywhere, beanbags. I was like, if you made a booth that looked even half like this. Not only would everybody hang out there, but you would be the talk of the talk of the conference.

Corey Maass (00:53:34) – Just if you do anything different. And so and again, grunge being Seattle not Portland, but same idea like just do something different. And so I keep trying to come up with ideas for this. Like what. It doesn’t have to be that outrageous. But I dare people to do something. And I love that we’re going to start doing these classifieds, you know, but it’s like, I don’t know, we need to buy me a chicken costume or something so that when I end up presenting at a, at a WordCamp, even if there’s only four people there, all four people are going to take a picture of me and put it on Twitter because, yeah, who’s this jackass in a banana costume or whatever? I said, chicken costume. You know, and same with design. And it’s like, it takes more time. But. It’s. And anyway, this is just something that’s been on my mind for ages now, and I’m struggling. 

Michelle Frechette (00:54:33) – I love it. That’s great.

Michelle Frechette (00:54:34) – So before we go and I know we’re a few minutes over, but,, I it was probably two years ago now. I was bored on a Friday night. I was literally laying in my bed because it was comfortable. My back hurt, but I was bored. And so I went on Twitter and I said, pick one and I will do that for you. And I think I had like a roast you. I write a haiku about you. I’ll write a Limerick about you, or I’ll give you a compliment like you had to pick one of those things. I spent three hours writing limericks and haiku and roasting people because they’re like, pick me, pick me, right? I actually have a website that I put them all on because it was brilliant. I think it could be. I’ve seen at WordCamps where people have caricature artists. Yes. What if you what if you came up to our booth and we gave you a bespoke poem? I wrote a Limerick on the spot for you.

Michelle Frechette (00:55:25) – Like, that’s that would be so fun to me. Like, you have somebody calligraphy, calligraphing it. So I write it, they do it, turned it off and they hand it off to you. And now you have something from WordCamp, whatever that is completely bespoke just for you. That could be so fun. So you made me look at that. So anyway.

Corey Maass (00:55:43) – I, I really like the, the, I never did the caricature one but I was like again, at least it’s something different, you know, and something unique. And there, there definitely the, the, the booths that do the, like the live, printing. Which just seems like too much work, but good for them for trying something. Yeah. But like. And one of the things that I have yet to integrate or figure out where, where and how. But Cory had the great suggestion of like and and and you also said like on our blog, we need like every image needs to look completely different, often terrible, but like to make the point of like, here are all the things you can do.

Michelle Frechette: Yes

Corey Maass (00:56:25) – And so yeah, I, I and Cory had that idea of like with that with social posts and, essentially generating slides and, you know, content, content, content. But you obviously using generating images that using the plugin is sort of the point. So, so what immediately comes to mind is like, again, we’re not.? Excuse me. We’re not at the point yet of being able to to buy tables at WordCamp US.

Michelle Frechette (00:56:54) – But someday.

Corey Maass (00:56:56) – But at some point, it’s going to. We’re going to have something to do with a picture. And this is what I so like another, you can get those. Of course it exists for weddings. You can get disposable cameras that are branded, but they’re $18 each. So, we blow our entire budget very, very quickly. And who needs a camera that contributes that ends up in landfill? But I love the idea of something like that, you know, and then and having a table where it’s like, okay, take a picture with Michelle.

Corey Maass (00:57:30) – Here’s the selfie, the Michelle, the necessary Michelle selfie, you know, but then it gets incorporated into an OMGIMG image that then gets used in such a way.

Michelle Frechette (00:57:41) – Or what a great idea, you know, I love it. I don’t know that we made any decisions today, but we talked about some really cool stuff. Which I’m excited about., next week I think we’ll lead into more a little bit,, talking about, the presentations that, that we have that you have coming up, but can maybe talk through that a little bit and what the thought process is. So people are interested in seeing a little bit more of the other side of things other than just our ideas that we just generate randomly.But yeah.

Corey Maass (00:58:10) – One last data point I’ll leave you with I just looked. 

Michelle Frechette: Yeah.

Corey Maass: So we are still just have a trickle of traffic. Like5, 10, 20 people a day. That classified got us 105 views.

Michelle Frechette (00:58:26) – Oh, that makes me so happy.

Corey Maass: Friday to Saturday.

Michelle Frechette:  That’s phenomenal.

Corey Maass (00:58:31) – So, you know, like, do do do wonk, like big Spike.

Michelle Frechette (00:58:34) – All right, we’re gonna we’re gonna have to think of some more fun things to put in there then, because people are going to be watching. So. Sounds good. All right. Well, Corey, I don’t think I’ve said it recently, but I am having so much fun working with you on this. We have good synergy, and I think we’re at the very the very least, we’re going to have fun and doing some marketing and hopefully at the most, we’ll start to make some money with this plugin too. So, we’ll start to continue to whatever anyway. All right. We’ll see.

This article, Marketing a WordPress Product Live: Session 7, was published at Post Status — the community for WordPress professionals.

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