Member Spotlight: Sandra Kurze

With almost 10 years of management experience in various industries – from renewable energy to tourism and now WordPress – Sandra has extensive knowledge in product sales and marketing. She studied business administration and worked for several PR agencies before joining a Munich-based solar energy startup. There she was responsible for marketing and customer service.… Continue reading Member Spotlight: Sandra Kurze

Marketing a WordPress Product Live: Session 12

Transcript ↓ In this podcast episode, Corey Maass and Michelle Frechette, co-hosts of a live marketing session, delve into the nuances of marketing a WordPress product. They explore the creation of customer personas, the differentiation between various customer types, and the importance of tailored marketing strategies. The discussion covers the challenges of targeting decision makers… Continue reading Marketing a WordPress Product Live: Session 12

Member Spotlight: Rhys Wynne

I am a freelance WordPress Plugin developer, author and speaker. I’m originally from North Wales, but now reside in Newton-le-Willows, which is a small village between Liverpool and Manchester in North West England. I have been working with WordPress since 2006, and in 2013 I wrote bbPress Complete (ISBN-13: 978-1782167242). I’ve written plugins that have… Continue reading Member Spotlight: Rhys Wynne

Member Spotlight: Satyam Vishwakarma

Satyam Vishwakarma, a versatile professional, began his WordPress journey in March 2020. He’s a former diploma engineer who transitioned into roles as a blogger, content and digital marketing specialist, SEO expert, and strategic partnerships manager, with a particular focus on WordPress development. He is passionate about traveling, community building, and contributing to society. Satyam also… Continue reading Member Spotlight: Satyam Vishwakarma

Marketing a WordPress Product Live: Session 11

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass delve into their experiences with design and technical challenges. They discuss the intricacies of using Beaver Builder for creating a 404 page, with Corey expressing frustration over camera issues and a desire to enhance brand representation. Michelle brings up an accessibility oversight in a… Continue reading Marketing a WordPress Product Live: Session 11

Member Spotlight: Derek Ashauer

Derek Ashauer is the lead developer of Conversion Bridge, his latest WordPress product that represents the culmination of his extensive experience in web design, development, and digital marketing. His journey in this field began in 2000 with the founding of AshWebStudio, a side gig that became his full time freelance, 1-man agency business in 2007.… Continue reading Member Spotlight: Derek Ashauer

Marketing a WordPress Product Live: Session 10

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website’s homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold to enhance user engagement and consider the visibility of pricing information in the website navigation… Continue reading Marketing a WordPress Product Live: Session 10

Member Spotlight: Ivailo Hristov

Ivailo is a co-founder and CTO of NitroPack. As a seasoned developer with more than 10 years of experience, he’s a key player in the web performance space. His approach to site speed optimization led to building breakthrough solutions like font subsetting, adaptive image sizing, and unique JavaScript execution. He also contributes to the NitroPack… Continue reading Member Spotlight: Ivailo Hristov

Marketing a WordPress Product Live: Session 9

Transcript ↓ In this podcast episode, Michelle Frechette and Corey Maass explore the intricacies of managing online communities within the WordPress ecosystem. MIchelle shares insights from their involvement with a Mastermind group and moderating a Facebook group for LearnDash, emphasizing the importance of nurturing community connections. Corey discusses their experiences with various online platforms, including… Continue reading Marketing a WordPress Product Live: Session 9

Member Spotlight: Mihail Stoychev

Mihail is a co-founder and CEO of NitroPack. He loves working on SaaS products. They allow him to build innovative solutions to satisfy customer needs and make businesses win by delivering more and better to their client base. He spent more than a decade in the eCommerce scene and built one of the most popular… Continue reading Member Spotlight: Mihail Stoychev