The Obstacle is Our Way — Together

A couple of thoughts on my mind:  Never waste a good crisis: In terms of business, I’m reminded repeatedly: When everybody hunkers down, pauses or even rushes out … maybe that’s an opportunity to take their space and lean in. Reading The Obstacle is the Way in 2014 fundamentally changed my perspective and how I operate.  The… Continue reading The Obstacle is Our Way — Together

How to Properly Set Up the TikTok Ad Pixel in WordPress

Do you need to set up a TikTok ad pixel on your WordPress site? When you advertise your website on TikTok, you will need to add code to your site to track the effectiveness of your ad campaign. When your TikTok ads and sponsored posts drive traffic to your website, you can see what content… Continue reading How to Properly Set Up the TikTok Ad Pixel in WordPress